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- Tasks: Lead data-driven marketing strategies and analyse campaign performance to optimise results.
- Company: Join a forward-thinking travel company that values diversity and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Shape the future of travel while making impactful decisions in a dynamic environment.
- Qualifications: Degree in a quantitative field and 5+ years in analytics or business intelligence.
- Other info: Work with senior stakeholders and drive high-scale projects in a supportive team.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and when one of us wins, we all win.
Introduction to the Team We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.
Performance Marketing Manager – Metasearch Campaign Management Expedia Group is seeking a talented and experienced Performance Marketing Manager to join the Metasearch Campaign Management team. This role is a high‑impact individual contributor position responsible for leading Metasearch’s weekly business review meetings, analyzing channel performance, delivering actionable insights, partnering with stakeholders to execute, and driving data‑informed decision‑making across the organization.
Key Responsibilities- Drive highly analytical projects to identify key business trends and optimization opportunities, and deliver data‑driven insights and recommendations.
- Lead Metasearch Weekly Business Review meetings.
- Demonstrate a solid understanding of Metasearch channel strategy and optimization levers.
- Analyze campaign performance to identify successes and failures, translating insights into actionable strategies.
- Conduct in‑depth analysis of internal and external data sources to assess customer behaviors, market trends, channel performance, and campaign efficiency.
- Collaborate with stakeholders to execute and translate data and findings into clear narratives and visualizations that influence business decisions.
- Manage relationships with senior stakeholders, ensuring alignment on priorities and delivering high‑quality outputs.
- Support strategic planning, forecasting, and budget allocation with robust analytical input.
- Bachelor’s or Master’s degree in a quantitative field such as Business, Economics, Statistics, Mathematics, or a related discipline or equivalent experience.
- Preferred: 5+ years of experience in analytics, business intelligence, or a related field, with a proven track record of delivering insights that drive business impact.
- Proven experience of portfolio management or equivalent, and leading high‑scale projects.
- Strong background in e‑commerce marketing strategies and performance optimization.
- Strong analytical and problem‑solving skills.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels, including VP+.
- Ability to translate complex data into actionable insights for technical audiences.
- Proficiency in Excel and PowerPoint; knowledge of SQL and Tableau is a plus.
Accommodation Requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
EEO Statement All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Manager, Performance Marketing employer: PowerToFly
Contact Detail:
PowerToFly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Performance Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you show that you're not just a fit for the role, but for the team too!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect candidate for the Performance Marketing Manager role. Tailor your examples to highlight your analytical prowess and marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Expedia Group.
We think you need these skills to ace Manager, Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Performance Marketing Manager. Highlight your experience in analytics and e-commerce marketing strategies, and don’t forget to showcase any relevant projects that demonstrate your ability to drive business impact.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about performance marketing and how your skills align with our values. Be sure to mention specific experiences that relate to the key responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since this role is all about data-driven decision-making, make sure to highlight your analytical prowess. Include examples of how you've used data to identify trends or optimize campaigns in your previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, you’ll find all the details you need right there!
How to prepare for a job interview at PowerToFly
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to Metasearch campaigns and be ready to discuss how you've used data to drive decisions in past roles. Bring specific examples of how your insights led to successful outcomes.
✨Master the Art of Storytelling
When discussing your analysis, focus on translating complex data into clear narratives. Practice explaining your findings in a way that’s engaging and easy to understand. This will show your ability to influence stakeholders and make data-driven recommendations that resonate.
✨Showcase Your Collaboration Skills
This role involves working closely with various stakeholders. Prepare to share examples of how you've successfully collaborated in the past, especially in high-pressure situations. Highlight your communication skills and how you ensure alignment on priorities.
✨Be Ready for Technical Questions
Since proficiency in tools like Excel, SQL, and Tableau is important, expect some technical questions. Brush up on your skills and be prepared to discuss how you've used these tools to analyse campaign performance and drive optimisation strategies.
