Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Analyse data to optimise marketing campaigns and drive growth for travel brands.
- Company: Join Expedia Group, a leader in global travel innovation.
- Benefits: Enjoy travel perks, flexible work, generous time-off, and career development resources.
- Why this job: Shape the future of travel while working with cutting-edge technology and data.
- Qualifications: Bachelor's degree or equivalent experience in analytics; 3+ years in online marketing preferred.
- Other info: Be part of a diverse team that values collaboration and celebrates differences.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous timeâoff, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. Weâre building a more open world. Join us.
Introduction to the Team
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency weâve built in functional expertise.
We are looking for a motivated individual contributor with phenomenal analytical and storytelling skills to join our global team to manage Air and Package Metasearch partnerships! Youâll be at the forefront of data analysis, handling data to advise business decisions to support the Metasearch team.
In this role, you will:
- Understand the complexities of partner campaign performance drivers and conduct in depth analysis to capture impactful insights on growth opportunities and measure channel performance.
- Optimize campaign delivery to grow bookings at a targeted return on investment, ensuring the right balances across spend, volume, and efficiency.
- Recommend changes to spend levels, surface test opportunities, develop measurement frameworks, and evaluate experiment results.
- Build regular reporting and dashboards that enable P&L management, highlight performance trends, and support dayâtoâday decisionâmaking.
- Ensure ads are correctly configured, performing as expected, and tracked consistently across internal and external systems.
- Troubleshoot operational issues with partners and crossâfunctional teams, driving swift, dataâbacked resolutions.
- Develop and maintain strong relationships with internal collaborators and external Metasearch partners.
- Stay informed on industry and competitive trends, proactively sharing insights, test results, and market developments to strengthen team strategy.
Experience and qualifications:
- Bachelor's degree in a related field with strong analytical focus, or equivalent professional experience.
- Experience in the Air/Flights/Airlines domain is highly preferable, especially within performance marketing or commercial analytics.
- Experience working in a dataâdriven commercial environment.
- 3+ years in online marketing; CPC campaign management (Metasearch or SEM) preferred.
- Comfortable working with data at scale, understanding databases, and navigating large datasets.
- Proficient in Excel; basicâintermediate SQL required.
- Experience with Tableau or similar data visualization tools preferred.
- Knowledge of Python or other dataâprocessing languages a plus.
- Strong quantitative and analytical abilities, with comfort using data to inform decisions.
- Exceptional attention to detail and ability to manage complex, timeâsensitive initiatives.
- Strong communication and stakeholder management skills.
- Independent, proactive, and a selfâstarter who takes ownership of outcomes.
- Highly collaborative, with a bias for action.
- Passion for the travel industry a strong plus.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for awardâwinning culture by organizations like Forbes, TIME, Disability:IN, and others.
Sr Analyst, Performance Marketing (Metasearch) in London employer: PowerToFly
Contact Detail:
PowerToFly Recruiting Team
StudySmarter Expert Advice đ€«
We think this is how you could land Sr Analyst, Performance Marketing (Metasearch) in London
âšTip Number 1
Network like a pro! Reach out to people in the industry, especially those at Expedia Group. A friendly chat can open doors and give you insights that a job description just can't.
âšTip Number 2
Prepare for interviews by diving deep into performance marketing trends. Show us you know your stuff and can talk about how data drives decisions in the travel industry.
âšTip Number 3
Practice your storytelling skills! We love candidates who can weave data into compelling narratives. Think about how you can present your past experiences in a way that highlights your analytical prowess.
âšTip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre serious about joining our awesome team.
We think you need these skills to ace Sr Analyst, Performance Marketing (Metasearch) in London
Some tips for your application đ«Ą
Tailor Your Application: Make sure to customise your CV and cover letter for the Sr Analyst role. Highlight your analytical skills and experience in performance marketing, especially in the Air/Flights domain. We want to see how your background aligns with our needs!
Showcase Your Data Skills: Since this role is all about data analysis, donât shy away from showcasing your proficiency in Excel, SQL, and any data visualisation tools like Tableau. We love seeing how youâve used data to drive decisions in your previous roles!
Be Authentic: Let your personality shine through in your application! We value a diverse and vibrant community, so share your passion for travel and how it connects to your professional journey. Weâre looking for someone who fits into our culture.
Apply Through Our Website: Remember to submit your application through our official website. Itâs the best way to ensure it gets to the right people. Plus, youâll find all the details you need about the role and our company there!
How to prepare for a job interview at PowerToFly
âšKnow Your Numbers
As a Sr Analyst in Performance Marketing, you'll be expected to handle data like a pro. Brush up on your analytical skills and be ready to discuss specific metrics from your past campaigns. Think about how you optimised spend and improved ROI â concrete examples will impress!
âšMaster the Art of Storytelling
It's not just about the data; it's about how you present it. Prepare to tell a compelling story with your insights. Use examples that showcase your ability to translate complex data into actionable strategies. This will demonstrate your understanding of the business and your communication skills.
âšFamiliarise Yourself with the Industry
Stay updated on the latest trends in the travel and metasearch marketing space. Be prepared to discuss how these trends could impact Expedia Group's strategies. Showing that youâre proactive about industry knowledge will set you apart as a candidate whoâs genuinely interested in the role.
âšBuild Rapport with Interviewers
Remember, interviews are a two-way street! Engage with your interviewers by asking insightful questions about their experiences and the team culture. This not only shows your interest but also helps you gauge if the company is the right fit for you. A good connection can make all the difference!
