At a Glance
- Tasks: Drive product growth by understanding market needs and creating impactful marketing strategies.
- Company: Join Expedia Group, a global leader in travel technology and services.
- Benefits: Enjoy competitive pay, health coverage, travel perks, and flexible work options.
- Other info: Collaborative environment with opportunities for personal and professional development.
- Why this job: Make a real impact in the travel industry while growing your career with passionate professionals.
- Qualifications: 5+ years in product marketing or related fields with strong strategic and storytelling skills.
The predicted salary is between 104000 - 145500 £ per year.
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy.
Our five Behaviors - Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together - help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Introduction to the Team: Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services - helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world.
Make An Impact! We are looking for a Product Marketing Manager who is skilled at understanding market and customer needs and leveraging that to influence product strategy and roadmap. You know how to build strategic go-to-market plans and execute on them with cross-functional teams to drive growth. You are commercial minded and have expertise working with enterprise sales to grow the business. Ready for your next challenge? Join our team of passionate product marketing professionals and grow your career.
The B2B Product Marketing Manager will be responsible for driving growth for a suite of products. Critical for success is a deep understanding of our customers' business and their needs and to influence and optimize our product roadmap so we can bring more value.
In This Role You Will:
- Develop deep market, partner, traveler and competitive insights to inform strategy and positioning of your product.
- Lead go-to-market roadmap planning, securing buy-in from leadership helping bring clarity and alignment.
- Identify key levers for product growth, working with Product, Commercial and Analytics teams.
- Build a feedback loop, that brings in experiences of our customers and from the field to help us iterate and improve our position.
- Plan and execute on commercial team readiness, developing materials and managing ongoing updates, in partnership with the Sales Enablement team.
- Create benefit-based marketing assets such as pitch decks and demos with compelling stories for commercial teams to engage partners.
Working as a product marketer in a complex global organization, preferably in the B2B enterprise technology space, you are seeking a new place to employ your 5+ years in product marketing, strategy product management, portfolio marketing or a related discipline.
Experience and Qualifications:
- Demonstrated ability to impact product strategy and roadmap, leveraging a deep understanding of customer needs.
- Executive presence with the ability to influence stakeholders at all levels of a complex organization.
- Commercial minded, skilled at driving growth through a variety of approaches, including account-based marketing.
- Adept at authoring and implementing product positioning and go-to-market plans.
- Master storyteller who knows how to craft messaging that clearly communicates value to the audience.
- Curious mindset, relying on data and insights to make decisions and pushing boundaries to strive for excellence.
- Highly collaborative, serving as the glue to bring together teams, driving toward accountability, visibility and clarity in everything we do.
The total cash range for this position in Chicago is $104,000.00 to $145,500.00. Employees in this role have the potential to increase their pay up to $166,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits and perks: Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership.
Accommodation requests: Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request.
About Expedia Group: Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Equal Opportunity: Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
Product Marketing Manager in London employer: PowerToFly
At PowerToFly, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the surgical equipment sector. Our Camberley location provides a vibrant environment with ample opportunities for professional growth, supported by comprehensive training and development programmes. We value our employees' contributions and offer competitive benefits, making us a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PowerToFly and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PowerToFly are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PowerToFly on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PowerToFly. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PowerToFly. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PowerToFly:Show us that you’ve done your homework! In your application, briefly mention what you admire about PowerToFly’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PowerToFly
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PowerToFly will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PowerToFly, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
