At a Glance
- Tasks: Lead demand generation strategies and execute impactful marketing campaigns across global banking markets.
- Company: Join Moody's Analytics, a leader in financial services marketing.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborative team culture focused on driving growth and customer engagement.
- Why this job: Make a real impact in the banking sector with innovative marketing strategies.
- Qualifications: Proven experience in demand generation and strong leadership skills required.
The predicted salary is between 80000 - 120000 £ per year.
Skills and Competencies
- Significant experience delivering demand generation and field marketing strategy and execution across multi‑regional environments.
- Strong ability to translate program and campaign strategy into demand‑generating and account‑based marketing programs that deliver measurable business impact.
- Experience shaping regional event strategies and operating as a central coordination point for stakeholder alignment, subject matter expert input, and capacity approval with central events teams.
- Proven people leadership experience, building and managing high‑performing teams while driving end‑to‑end marketing operational excellence, prioritisation, accountability, and consistent delivery.
- Advanced stakeholder management and cross‑functional collaboration skills, with the ability to partner effectively with Sales, SDRs, Marketing Operations, Digital, Content & Campaigns, and Product Marketing.
- Demonstrated proficiency in artificial intelligence concepts, applying AI tools to streamline marketing workflows, enhance targeting, improve campaign performance, and introduce responsible AI‑powered solutions to address business challenges.
- Strong analytical capability, using data to assess regional effectiveness, optimise lead processes, and improve campaign and event outcomes.
- Hands‑on experience using demand generation and account‑based KPIs to drive optimisation, efficiency, and customer engagement.
- Experience working within account‑based engagement models, including familiarity with tools and technologies that leverage intent signals.
Education
- Bachelor’s degree in Marketing, Communications, Business, or a related field required.
Responsibilities
- Own the demand generation and field marketing strategy for the Moody’s Analytics Banking segment, aligning with segment priorities to drive growth and customer engagement while partnering closely with the Events team to support execution.
- Partner with the Banking segment marketing leader, Product Marketing, and Content & Campaigns teams to develop and deliver strategies that achieve MQL and new business goals through integrated campaigns, events, and partner marketing.
- Build strong alignment with senior Banking sales leadership to ensure demand generation and field marketing activity supports both new customer acquisition and expansion of existing relationships.
- Manage and develop regional team members responsible for field marketing plans across the Americas, Europe/Africa, and APAC/Middle East.
- Oversee demand generation strategy and campaign execution within marketing automation platforms such as Marketo, working closely with Banking segment leads, paid media, and marketing operations to define ICPs and execution approaches.
- Define and coordinate the regional event strategy for the Banking segment, serving as the primary point of contact for in‑region alignment, SME support, and capacity sign‑off with the central events execution team.
- Maintain a regular feedback loop with the SDR team to assess lead quality and volume, monitor conversion rates, and review average opportunity sizes.
- Track and evaluate campaign and event performance on an ongoing basis, adjusting activity proactively to meet MQL and new business targets.
- Collaborate with team members to implement and embed intent monitoring technologies that support account‑based marketing initiatives.
About the Team
The Marketing team at Moody’s is responsible for driving demand generation, brand awareness, and go‑to‑market strategy across global markets. The team works in close partnership with the Moody’s Analytics Banking segment to deliver programmes that support growth, deepen customer relationships, and expand Moody’s impact across the financial services ecosystem, collaborating closely with Sales, Product, Banking leadership, and Marketing Operations.
Director - Demand Generation (Banking) in London employer: PowerToFly
Moody's Analytics is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the banking sector. With a strong emphasis on employee growth, we provide ample opportunities for professional development and leadership roles, ensuring that our team members thrive in their careers. Located in a vibrant environment, we support a healthy work-life balance while empowering our employees to leverage cutting-edge technologies, including AI, to drive impactful marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Demand Generation (Banking) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the banking and marketing sectors. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience in demand generation and field marketing. Use specific examples of how you've driven measurable business impact in previous roles to really stand out.
✨Tip Number 3
Be proactive! If you see a company you’re keen on, don’t wait for them to post a job. Reach out directly through our website or LinkedIn, express your interest, and share how your skills align with their needs. It shows initiative and can set you apart from other candidates.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Reiterate your enthusiasm for the role and mention something specific from the conversation that resonated with you. It keeps you top of mind and shows your genuine interest in the position.
We think you need these skills to ace Director - Demand Generation (Banking) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in demand generation and field marketing. We want to see how your skills align with the specific needs of the Banking segment, so don’t hold back on showcasing relevant achievements!
Showcase Your Leadership Skills:Since this role involves managing high-performing teams, it’s crucial to demonstrate your people leadership experience. Share examples of how you've built and led teams to success, and how you’ve driven operational excellence in your previous roles.
Highlight Analytical Capabilities:We love data-driven decision-making! Be sure to include any experience you have with using analytics to optimise campaigns and improve outcomes. Mention specific KPIs you’ve worked with and how they’ve impacted your previous projects.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at PowerToFly
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in demand generation and field marketing. Prepare specific examples of how you've executed strategies that delivered measurable business impact, especially in multi-regional environments.
✨Showcase Your Leadership Skills
Be ready to discuss your people leadership experience. Highlight how you've built and managed high-performing teams, focusing on operational excellence and accountability. Share stories that demonstrate your ability to drive results through effective team management.
✨Master Stakeholder Management
Prepare to explain how you've successfully collaborated with various stakeholders, including Sales and Marketing Operations. Think of examples where your cross-functional collaboration led to successful campaigns or events, and be ready to discuss the outcomes.
✨Leverage Data and AI in Your Strategies
Familiarise yourself with how you've used data analytics and AI tools in your previous roles. Be prepared to discuss specific KPIs you've tracked and how you've applied insights to optimise lead processes and improve campaign performance.
