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For Companies At a Glance
- Tasks: Lead strategies to boost advertiser growth and expand into new markets.
- Company: Join Expedia Group, a leader in global travel innovation.
- Benefits: Enjoy travel perks, flexible work, and comprehensive benefits.
- Why this job: Shape the future of travel while making a real impact.
- Qualifications: 10+ years in advertising strategy and demand generation required.
- Other info: Be part of an award-winning culture that celebrates diversity.
The predicted salary is between 150000 - 210000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Role
The Director of Strategy will lead efforts to drive targeted demand generation across endemic verticals (Hotels, Trip Suppliers, Destination Marketing Organizations, Vacation Rentals) and expand into new non-endemic categories. This role is pivotal in shaping commercial strategies that accelerate advertiser acquisition, supply adoption, and activation of untapped budgets from non-endemic advertisers.
Key Responsibilities
- Advertiser Acquisition & Growth: Develop and execute strategies to identify, engage, and onboard new advertisers across key endemic verticals. Build scalable frameworks for advertiser growth and retention.
- Ad Supply Adoption Acceleration: Partner with commercial and product teams to increase ad product adoption among existing supply partners. Design clear commercial motions and simplify buying processes to drive usage and revenue growth.
- Non-Endemic Activation: Establish credibility with agencies and non-endemic advertisers to unlock multi-client opportunities. Create go-to-market strategies that position the platform as a trusted partner for new categories.
- Strategic Planning & Insights: Analyze market trends, competitive landscape, and performance data to inform strategy. Collaborate cross-functionally with Sales, Marketing, Product, and Partnerships to align initiatives.
- Leadership & Influence: Serve as a thought leader internally and externally, representing the company at industry events. Mentor and guide teams to deliver against strategic objectives.
Qualifications
- 10+ years of experience in advertising strategy, demand generation, or related fields.
- Proven track record in advertiser acquisition, agency engagement, and vertical expansion.
- Strong understanding of endemic travel categories and non-endemic advertising opportunities.
- Expertise in programmatic advertising, media planning, and commercial strategy.
- Exceptional analytical, communication, and stakeholder management skills.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Director Strategy, Advertising Demand employer: PowerToFly
Contact Detail:
PowerToFly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Strategy, Advertising Demand
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out as someone who truly fits into their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in advertising strategy and demand generation makes you the perfect fit for the Director of Strategy role. Keep it concise and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest opportunities there, so keep checking back!
We think you need these skills to ace Director Strategy, Advertising Demand
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Strategy role. Highlight your experience in advertising strategy and demand generation, and show how your skills align with our mission at Expedia Group.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to illustrate your success in advertiser acquisition and growth.
Be Authentic: Let your personality shine through in your application. We value a diverse and vibrant community, so don’t hesitate to express what makes you unique and how you can contribute to our culture.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our official website. This ensures it reaches the right people and keeps everything organised on our end!
How to prepare for a job interview at PowerToFly
✨Know Your Stuff
Before the interview, dive deep into Expedia Group's brands and their unique offerings. Understand their approach to advertising demand and how they engage with both endemic and non-endemic advertisers. This knowledge will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Strategy Skills
Prepare to discuss specific strategies you've implemented in previous roles that led to successful advertiser acquisition or growth. Use data and examples to illustrate your impact, especially in the travel sector or related fields. This will demonstrate your capability to drive targeted demand generation.
✨Be a Team Player
Emphasise your collaborative skills during the interview. Talk about how you've worked cross-functionally with sales, marketing, and product teams to achieve common objectives. Highlighting your ability to mentor and guide teams will resonate well with their leadership expectations.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company culture. Inquire about their current challenges in advertiser engagement or how they envision expanding into new categories. This not only shows your enthusiasm but also your strategic thinking.
