At a Glance
- Tasks: Lead demand generation strategies and execute impactful marketing campaigns across global banking markets.
- Company: Join Moody's Analytics, a leader in financial services marketing.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborative team culture focused on driving growth and customer engagement.
- Why this job: Make a real impact in the banking sector with innovative marketing strategies.
- Qualifications: Proven experience in demand generation and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
Skills and Competencies
- Significant experience delivering demand generation and field marketing strategy and execution across multi‑regional environments.
- Strong ability to translate program and campaign strategy into demand‑generating and account‑based marketing programs that deliver measurable business impact.
- Experience shaping regional event strategies and operating as a central coordination point for stakeholder alignment, subject matter expert input, and capacity approval with central events teams.
- Proven people leadership experience, building and managing high‑performing teams while driving end‑to‑end marketing operational excellence, prioritisation, accountability, and consistent delivery.
- Advanced stakeholder management and cross‑functional collaboration skills, with the ability to partner effectively with Sales, SDRs, Marketing Operations, Digital, Content & Campaigns, and Product Marketing.
- Demonstrated proficiency in artificial intelligence concepts, applying AI tools to streamline marketing workflows, enhance targeting, improve campaign performance, and introduce responsible AI‑powered solutions to address business challenges.
- Strong analytical capability, using data to assess regional effectiveness, optimise lead processes, and improve campaign and event outcomes.
- Hands‑on experience using demand generation and account‑based KPIs to drive optimisation, efficiency, and customer engagement.
- Experience working within account‑based engagement models, including familiarity with tools and technologies that leverage intent signals.
Education
- Bachelor’s degree in Marketing, Communications, Business, or a related field required.
Responsibilities
- Own the demand generation and field marketing strategy for the Moody’s Analytics Banking segment, aligning with segment priorities to drive growth and customer engagement while partnering closely with the Events team to support execution.
- Partner with the Banking segment marketing leader, Product Marketing, and Content & Campaigns teams to develop and deliver strategies that achieve MQL and new business goals through integrated campaigns, events, and partner marketing.
- Build strong alignment with senior Banking sales leadership to ensure demand generation and field marketing activity supports both new customer acquisition and expansion of existing relationships.
- Manage and develop regional team members responsible for field marketing plans across the Americas, Europe/Africa, and APAC/Middle East.
- Oversee demand generation strategy and campaign execution within marketing automation platforms such as Marketo, working closely with Banking segment leads, paid media, and marketing operations to define ICPs and execution approaches.
- Define and coordinate the regional event strategy for the Banking segment, serving as the primary point of contact for in‑region alignment, SME support, and capacity sign‑off with the central events execution team.
- Maintain a regular feedback loop with the SDR team to assess lead quality and volume, monitor conversion rates, and review average opportunity sizes.
- Track and evaluate campaign and event performance on an ongoing basis, adjusting activity proactively to meet MQL and new business targets.
- Collaborate with team members to implement and embed intent monitoring technologies that support account‑based marketing initiatives.
About the Team
The Marketing team at Moody’s is responsible for driving demand generation, brand awareness, and go‑to‑market strategy across global markets. The team works in close partnership with the Moody’s Analytics Banking segment to deliver programmes that support growth, deepen customer relationships, and expand Moody’s impact across the financial services ecosystem, collaborating closely with Sales, Product, Banking leadership, and Marketing Operations.
Director - Demand Generation (Banking) employer: PowerToFly
Moody's Analytics is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the banking sector. With a strong emphasis on employee growth, we provide ample opportunities for professional development and leadership roles, ensuring that our team members thrive in their careers. Located in a vibrant environment, we encourage a healthy work-life balance while empowering our employees to leverage cutting-edge technologies, including AI, to drive impactful marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Demand Generation (Banking)
✨Tip Number 1
Network like a pro! Reach out to your connections in the banking and marketing sectors. Attend industry events, webinars, or even local meetups. The more people you know, the better your chances of landing that Director role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your demand generation strategies and successful campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss how you've used data to drive marketing decisions and improve campaign performance. Employers love candidates who can back their strategies with solid metrics.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can drive our marketing efforts. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Director - Demand Generation (Banking)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the skills and experiences mentioned in the job description. Highlight your demand generation and field marketing experience, and don’t forget to showcase any leadership roles you've had!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how your background aligns with our needs at StudySmarter. Be sure to mention specific examples of your success in driving marketing strategies and managing teams.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used analytics to optimise campaigns or improve lead processes. This will show us you can deliver measurable business impact.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at PowerToFly
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in demand generation and field marketing. Prepare specific examples of strategies you've executed that led to measurable business impact, especially in multi-regional environments.
✨Showcase Your Leadership Skills
Be ready to discuss how you've built and managed high-performing teams. Highlight your approach to driving operational excellence and accountability, and share any success stories that demonstrate your people leadership experience.
✨Master Stakeholder Management
Prepare to explain how you've effectively collaborated with various teams, such as Sales and Product Marketing. Think of examples where your cross-functional collaboration led to successful outcomes, and be ready to discuss how you align different stakeholders towards common goals.
✨Leverage Data and AI in Your Strategies
Familiarise yourself with how you've used data analytics and AI tools in your previous roles. Be prepared to discuss specific KPIs you've tracked and how you've applied insights to optimise campaigns and improve customer engagement.
