At a Glance
- Tasks: Build senior-level relationships and drive delegate revenue for global events.
- Company: Join Reuters Events, a fast-growing part of Thomson Reuters.
- Benefits: Enjoy hybrid work, flexible hours, and comprehensive benefits.
- Other info: Be part of a diverse team committed to social impact and professional growth.
- Why this job: Make a real impact in the events industry while developing your career.
- Qualifications: Experience in B2B sales and engaging with C-level executives required.
The predicted salary is between 50000 - 65000 £ per year.
Reuters Events is expanding its Delegate Acquisition team and we’re looking for a Delegate Relations Lead to join us in London on a hybrid basis. If you’re motivated by building senior‑level relationships, closing high‑value deals, and being at the centre of fast‑paced, global events, this is an outstanding time to join the business. You’ll be stepping into a role with real visibility, ownership, and impact, as we continue to scale our market‑leading events portfolio and invest in the growth of our delegate sales function.
As Delegate Relations Lead, you’ll drive delegate revenue through consultative sales and outbound partnerships, owning relationships with VIPs and senior stakeholders from first conversation to on‑site experience. You’ll play a key role in curating high‑value audiences, creating meaningful peer‑to‑peer networking, and ensuring every event delivers exceptional value—for our delegates and our partners.
About the Role
- Build and maintain a focused target account list in collaboration with Conference Producers, using LinkedIn, company research, and industry news.
- Source, qualify, and nurture leads through the sales funnel, ensuring accurate Salesforce CRM upkeep.
- Re‑engage past delegates and speaker contacts to drive repeat attendance.
- Develop and execute a VIP acquisition and nurturing plan aligned with event milestones, supported by the Sector Head and Head of Delegate Sales.
- Send personalized invitations, manage RSVPs, and ensure high‑value onsite engagement and networking.
- Maintain ongoing relationships with VIPs and industry groups to enhance delegate experience and retention.
- Collaborate with marketing and commercial teams to identify attendee growth areas and optimize outbound focus based on booking patterns.
- Provide insights into industry challenges and investment trends to support onsite sponsor introductions and strategic networking.
- Manage face‑to‑face VIP engagement during events, ensuring meaningful interactions with sponsors and other stakeholders.
- Follow through on nurture processes to secure attendance and post‑event relationship continuity.
About You
- Previous outbound B2B sales experience in an events environment.
- Proven track record of engaging with C‑level executives and senior decision makers.
- Partnership development experience with focus on relationship building and lead conversion.
- Outbound prospecting expertise across multiple channels (LinkedIn, email, phone, referrals).
- Lead qualification and nurturing capabilities.
- Pipeline management and revenue forecasting.
- Cross‑functional collaboration abilities (working with marketing, sales teams, content teams).
- Event industry experience preferred, with understanding of delegate/attendee acquisition.
- CRM and data management experience preferred (specifically Salesforce).
What’s in it For You?
- Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2‑3 days a week in the office depending on the role) for our office‑based roles while delivering a seamless experience that is digitally and physically connected.
- Flexibility & Work‑Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.
- Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real‑world solutions.
- Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
- Culture: Globally recognized, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance, and more.
- Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro‑bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency.
Delegate Relations Lead, Reuters Events employer: PowerToFly
At Reuters Events, we pride ourselves on being an exceptional employer, offering a dynamic hybrid work model that promotes flexibility and work-life balance. Our commitment to employee growth is evident through our comprehensive career development programmes and industry-competitive benefits, including mental health support and generous vacation policies. Join us in London to be part of a globally recognised team that values inclusion, fosters meaningful relationships, and empowers you to make a real-world impact in the fast-paced events industry.
StudySmarter Expert Advice🤫
We think this is how you could land Delegate Relations Lead, Reuters Events
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Delegate Relations Lead, Reuters Events at PowerToFly, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including PowerToFly. Tailor your message to explain why you’re drawn to them and how you can contribute as a Delegate Relations Lead, Reuters Events. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Delegate Relations Lead, Reuters Events
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for PowerToFly:When writing your cover letter, make sure to tailor your message specifically for PowerToFly. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at PowerToFly
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show PowerToFly that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show PowerToFly that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with PowerToFly’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
