At a Glance
- Tasks: Lead data-driven strategies to optimise partnerships and drive revenue growth.
- Company: Join a dynamic team at a leading e-commerce company focused on innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make a real impact by leveraging insights to shape business strategies.
- Qualifications: 3+ years in commercial strategy or marketing analytics; SQL skills required.
The predicted salary is between 50000 - 65000 £ per year.
Lead optimization of Strategic Partnerships and Affiliate business by leveraging data-driven insights to evaluate campaign effectiveness, identify growth opportunities, and implement strategies that drive revenue and profitability.
Responsibilities
- Business Performance Optimization: Develop and maintain comprehensive performance dashboards to track KPIs, including sales, traffic, conversion rates, and ROI. Analyze trends and patterns in business performance to identify growth opportunities and areas for improvement. Prepare and present regular performance reports to senior leadership and stakeholders, owning trading reporting, queries, and commentary as necessary to the highest levels of EG leadership and others.
- Campaign Analysis and Synthesis: Evaluate the effectiveness of marketing campaigns, with a particular focus on affiliate partnerships. Conduct post-campaign analyses to identify key learnings and actionable recommendations. Work with commercial and finance teams to integrate insights into campaign planning and execution through developing Commercial Playbooks. Analyze affiliate performance data to identify high-performing partners and underperforming campaigns; suggest and implement optimizations to grow top- and bottom-line performance. Recommend strategies for expanding the network of partnerships and maximizing the organization’s profitability.
- Cross-Functional Collaboration: Partner with the Commercial teams (Business Development and Account Management), Operations, Finance, and Analytics teams to align on campaign goals and performance metrics. Act as a strategic advisor to internal teams, ensuring that marketing efforts align with overall business objectives.
Qualifications
- Minimum of 3 years in a Commercial Strategy, Marketing Analytics, or Senior Sales role (or similar).
- Bachelor’s degree in Business, Marketing, Economics, or a related field; advanced degree preferred. MBA a plus.
- Proven experience with SQL.
- Familiarity with Python and Claude Code highly desirable.
- Experience within e-commerce or online affiliate marketing is highly desirable.
- Business Acumen: A proactive, results-driven mindset with a clear focus on driving profitability and growth.
- Strategic Insight: Strong understanding of marketing performance metrics and the ability to translate data into actionable business strategies.
- Analytical Mindset: Proven ability to manage and analyze large datasets with precision and efficiency. Proficiency in Excel and Tableau.
- Stakeholder Engagement: Excellent communication skills with the ability to effectively influence and collaborate with stakeholders at senior levels.
- Cross-functional Leadership: Experience in managing cross-functional projects and coordinating business review processes.
Accommodation Requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Commercial Growth and Insights Manager employer: PowerToFly
As a Commercial Growth and Insights Manager at our company, you will thrive in a dynamic and inclusive work environment that prioritises employee development and collaboration. We offer competitive benefits, a strong focus on data-driven decision-making, and opportunities for professional growth within the thriving e-commerce sector. Join us in our vibrant location, where your insights will directly influence strategic partnerships and drive meaningful business outcomes.
