At a Glance
- Tasks: Drive display advertising strategies and grow revenue for lodging and SMB partners.
- Company: Join a leading travel tech company with a focus on innovation and collaboration.
- Benefits: Enjoy travel perks, generous time-off, flexible work, and career development resources.
- Other info: Fast-paced environment with opportunities for growth and performance-based pay increases.
- Why this job: Make an impact in the travel industry while building strong partnerships and driving results.
- Qualifications: 5+ years in digital advertising sales; strong consultative selling and media strategy skills.
The predicted salary is between 46000 - 64500 £ per year.
Consultative Sales & Display Strategy
Drive and execute display advertising strategies for lodging and SMB partners to grow Expedia Group Advertising revenue in your territory. Identify key growth opportunities in the Lodging and local SMB segments and position Expedia Group as the advertising partner of choice for display media. Represent the partner’s advertising strategy and objectives internally, translating their goals into display campaigns that meet and exceed performance targets (e.g., awareness, consideration, and bookings). Educate partners on Expedia Group’s display portfolio (e.g., standard display, native, video, sponsorships) and how to activate these formats to reach high‑intent travelers.
Business Strategy & Account Management
Create, define, and implement account strategies to optimize each partner relationship on a local, regional, or global basis. Manage day‑to‑day partner interactions, including regular commercial updates, performance reviews, and planning conversations. Identify and manage marketing and promotional opportunities aligned to seasonal demand, events, and partner objectives. Ensure fulfillment of all contractual obligations while continually seeking ways to grow the value of the partnership.
Sales Negotiation & Pipeline Development
Own and lead the end‑to‑end display sales process: prospecting, sourcing, qualifying, pitching, negotiating, and closing new business with lodging partners and local SMBs. Provide customers with a consultative sales experience, building and enhancing long‑term strategic relationships through up‑selling, cross‑selling, and renewals. Navigate senior‑level stakeholders and decision‑makers, understanding organizational dynamics to drive positive outcomes. Build and maintain a healthy pipeline of opportunities, with weekly/monthly/quarterly reviews to ensure the pipeline is productive and yields profitable partnerships.
Partner Campaign Launch & Internal Collaboration
Lead key aspects of the launch and ongoing management of display campaigns, ensuring flawless execution and optimization. Partner with internal teams (including supply teams, marketing, operations, billing, product, and media planners) to ensure campaigns are delivered on time, on budget, and to specification. Monitor campaign performance with a focus on ROI, viewability, audience quality, and conversion metrics, making recommendations to improve results over time. Champion partner and market feedback internally to influence display product enhancements and new solutions.
Commercial Results & Performance
Drive accountability for revenue and performance results across your book of business. Define and deliver continuous improvement in revenue contribution to Expedia Group Advertising through insightful measurement and ROI analysis of new and existing partnerships. Consistently meet or exceed quarterly revenue goals as set by sales leadership.
Customer Focus
Proactively build and maintain strong, trust‑based relationships with lodging and SMB partners, acting as a trusted advisor on digital and display advertising. Accurately forecast media revenue for your territory, leveraging Expedia Group market research, industry insights, and partner engagement. Collaborate across internal functions to optimize display opportunities, including: with product teams on new display offerings and capabilities. Partnering with Marketing, Media Planning, Lodging, and Partner Services teams to maximize partner value. Evangelize Expedia Group Advertising internally and externally, helping supply and partner teams understand and communicate the value of our display solutions.
Experience and Qualifications
Minimum 5 years of sales experience in digital advertising, with a strong focus on media or display sales; travel industry experience is a plus. Bachelor’s or Master’s degree in a related field, or equivalent related professional experience. Demonstrated success in media sales (ideally display and/or programmatic), with a proven track record of meeting or exceeding revenue targets. Strong understanding of the travel and lodging ecosystem (e.g., hotel chains, independents, DMOs, and/or attractions) and the broader digital and social media landscape. Ability to effectively pitch and influence stakeholders at senior management, as well as owners and operators of local SMBs. Experience crafting data‑driven, full‑funnel display strategies, including audience targeting, creative, measurement, and optimization. Proven ability in consultative selling, translating partner needs into tailored solutions that drive measurable outcomes. Demonstrated ability to analyze partner performance, identify optimization levers, and maximize revenue and ROI for both partners and Expedia Group. Someone who thrives in a fast‑paced environment, embraces a growth mindset, and is comfortable working with ambiguity and change. Travel is required (valid passport required).
Pay Information
The total cash range (inclusive of base salary and variable incentive target) for this position in Prague is Kč1,038,500.00 to Kč1,454,000.00. Employees in this role have the potential to increase their pay up to Kč1,661,500.00, based on ongoing, demonstrated, and sustained performance in the role. Incentive plan performance above target will also earn more than the incentive target compensation amount. The total cash range (inclusive of base salary and variable incentive target) for this position in Madrid is €46,000.00 to €64,500.00. Employees in this role have the potential to increase their pay up to €73,500.00, based on ongoing, demonstrated, and sustained performance in the role. Incentive plan performance above target will also earn more than the incentive target compensation amount. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits
We provide a full benefits package, including travel perks, generous time‑off, parental leave, a flexible work model (with some offices), and career development resources.
EEO Statement
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Business Development Manager, Advertising employer: PowerToFly
Expedia Group is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Prague. With a strong focus on employee growth, we provide comprehensive career development resources, generous time-off, and travel perks, ensuring our team members thrive both personally and professionally. Join us to be part of a diverse workforce that values inclusivity and empowers you to make a meaningful impact in the advertising landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager, Advertising
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential partners on LinkedIn. The more connections you make, the better your chances of landing that Business Development Manager role.
✨Tip Number 2
Show off your consultative sales skills! When you get the chance to chat with hiring managers or during interviews, share specific examples of how you've successfully identified growth opportunities and built strong relationships with partners. This will demonstrate that you can drive results for Expedia Group.
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for sales roles and practice your responses. Be ready to discuss how you’ve navigated senior-level stakeholders and influenced decision-making in past roles. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Expedia Group team. Let’s get you that job!
We think you need these skills to ace Business Development Manager, Advertising
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Business Development Manager role. Highlight your experience in consultative sales and display advertising, and show us how you can drive revenue growth for our partners.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your successes! Include specific examples of how you've met or exceeded revenue targets in previous roles, especially in digital advertising or the travel industry.
Be Authentic:Let your personality shine through in your application. We value a growth mindset and adaptability, so share any experiences that demonstrate how you thrive in fast-paced environments and embrace change.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Expedia Group Advertising!
How to prepare for a job interview at PowerToFly
✨Know Your Stuff
Before the interview, dive deep into Expedia Group's display advertising strategies and their portfolio. Familiarise yourself with their offerings like standard display, native ads, and video sponsorships. This knowledge will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Sales Savvy
Prepare to discuss your past sales experiences, especially in digital advertising. Be ready to share specific examples of how you've met or exceeded revenue targets. Highlight your consultative selling approach and how you've tailored solutions for partners in the past.
✨Understand the Market
Research the travel and lodging ecosystem thoroughly. Know the key players, trends, and challenges in the industry. This will not only impress your interviewers but also allow you to demonstrate how you can identify growth opportunities for Expedia Group.
✨Build Relationships
Emphasise your ability to build trust-based relationships with partners. Prepare examples of how you've managed partner interactions and optimised account strategies. Show that you understand the importance of collaboration across teams to drive successful campaigns.
