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For Companies At a Glance
- Tasks: Lead national sales strategy for innovative bed technologies and drive market growth.
- Company: Join Stryker, a global leader in medical technology dedicated to improving healthcare.
- Benefits: Competitive salary, performance bonuses, private healthcare, and career development opportunities.
- Why this job: Make a real impact on patient outcomes while shaping the future of healthcare.
- Qualifications: Proven sales experience in capital equipment and strong stakeholder engagement skills.
- Other info: Home-based role with national travel and opportunities for professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Overview
UK & Ireland | Home-based with National Travel
At Stryker, we are driven to make healthcare better. We are looking for high-performing, purpose-driven leaders who take ownership, deliver results, and thrive in a collaborative environment. You will define and execute the national strategy, accelerate profitable growth across NHS and Private markets, and lead the successful introduction of new and innovative bed technologies. This role offers a unique opportunity to shape market strategy, influence senior stakeholders, and make a meaningful impact on patient outcomes at scale.
The Role
As National Sales Manager – Beds, you will have end-to-end responsibility for national performance, acting as the strategic and clinical-commercial expert within the organisation. You will:
- Own the national sales number and growth strategy for the Beds portfolio
- Lead new product introductions and lifecycle management
- Serve as the UK & Ireland subject-matter expert for Beds
- Influence and align senior internal and external stakeholders
- Partner closely with Sales, Marketing, Clinical, and European leadership teams
This is a home-based role requiring regular national travel, overnight stays, routine visits to the Newbury head office, and occasional international travel.
Key Responsibilities
- Strategic & Commercial Leadership
- Deliver national sales targets and expand market share across NHS and Private sectors
- Define and execute a clear, segmented short-, medium-, and long-term growth strategy for the UK & Ireland Beds business
- Lead forecasting, demand planning, and revenue projections
- Develop and execute competitive strategies against key market players
- Build contingency plans to mitigate supply chain and operational risk
- Lead strategy, segmentation, and execution of new product launches, including ProceedDrive framework inclusion and tender success in collaboration with regional sales teams
- Oversee local go-to-market processes and loan kit optimisation
- Create, monitor, and evolve lead-generation and pipeline strategies (NEXUS)
- Build, develop, and sustain senior Key Opinion Leader partnerships in collaboration with Clinical teams
- Represent Stryker at national congresses, educational events, and industry forums
- Act as a trusted advisor to customers, procurement stakeholders, and clinical leaders
- Upskill and enable the sales organisation through structured education and coaching programmes
- Act as a Stryker product advocate, strengthening collaboration across divisions where appropriate
- Partner with UK and European Marketing to shape strategy and high-impact marketing collateral
- Gather and translate market intelligence into actionable insights
- Identify emerging trends, unmet needs, and future growth opportunities
- Champion innovative engagement models, including virtual education and modern communication platforms
What You Will Bring
- Experience
- Proven track record of delivering national or regional growth targets
- Experience in capital equipment or hospital environments
- Demonstrated success influencing senior clinical, procurement, and executive stakeholders
- Strategic, analytical, and commercially astute
- Strong executive-level communication and presentation skills
- Effective negotiator with the ability to influence without authority
- Highly organised, resilient, and comfortable managing complexity
- Able to lead through ambiguity and drive change
2026 Key Objectives
- Define and deliver a segmented UK growth plan for the Beds portfolio
- Design and implement a national education programme to elevate sales capability
- Identify and develop medium and large strategic opportunities by territory
- Deliver a successful national launch of Proceed
- Achieve and exceed defined national sales targets
What We Offer
At Stryker, you’ll find more than a job — you’ll find a career with purpose. We offer:
- Competitive base salary with performance-based bonus and incentives
- Private healthcare, wellbeing initiatives, and family-friendly benefits
- Recognition and performance awards
- Company car or car allowance
- Mobile phone, iPad, and laptop
- Opportunities for career development within a global organisation
About Stryker
Stryker is one of the world’s leading medical technology companies. Together with our customers, we are driven to make healthcare better by delivering innovative solutions that improve patient care and healthcare outcomes. Our products and services are available in over 100 countries, supporting clinicians and patients every day.
National Specialist - Beds in Bristol employer: PowerToFly
Contact Detail:
PowerToFly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Specialist - Beds in Bristol
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend relevant events, and connect with people on LinkedIn. The more you engage with others in the field, the better your chances of landing that dream role.
✨Tip Number 2
Prepare for interviews by researching Stryker's products and recent innovations. Show us you’re not just another candidate; demonstrate your passion for improving healthcare and how you can contribute to our mission.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the National Specialist role. We want to hear how you can drive growth and influence stakeholders effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace National Specialist - Beds in Bristol
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the National Specialist - Beds role. Highlight your experience in capital equipment and how it aligns with Stryker's mission to improve healthcare outcomes.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you've delivered national growth targets or influenced senior stakeholders in previous roles.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your key skills and experiences that match the job description.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at PowerToFly
✨Know Your Market Inside Out
Before the interview, dive deep into the UK & Ireland healthcare market, especially regarding beds and capital equipment. Understand the key players, current trends, and challenges. This knowledge will help you speak confidently about how you can drive growth and influence stakeholders.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in defining and executing growth strategies. Bring examples of how you've successfully led product launches or influenced senior stakeholders. Highlight your analytical skills and how you've used data to inform decisions in previous roles.
✨Demonstrate Your Leadership Skills
As a National Sales Manager, you'll need to lead and inspire teams. Be ready to share specific instances where you've upskilled sales teams or collaborated across divisions. Emphasise your ability to manage complexity and drive change, as these are crucial for this role.
✨Engage with Key Opinion Leaders
Discuss your experience in building relationships with KOLs and other senior stakeholders. Prepare to explain how you've acted as a trusted advisor in past roles and how you plan to do the same at Stryker. This will show your understanding of the importance of stakeholder engagement in achieving sales targets.
