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For Companies At a Glance
- Tasks: Lead customer experiences and mentor junior Ride Advisors in a vibrant retail environment.
- Company: Join Power2Cycle, a growing brand focused on building lasting relationships with cyclists.
- Benefits: Enjoy staff discounts, performance bonuses, industry training, and community events.
- Why this job: Be part of a team that values trust, connection, and memorable customer experiences.
- Qualifications: Experience in bike retail, strong communication skills, and a passion for cycling are essential.
- Other info: Opportunity to shape the retail team and participate in local riding events.
The predicted salary is between 28800 - 43200 £ per year.
Salary: Competitive, based on experience and results
Perks: Staff discounts, industry training, performance bonuses, community events, and a friendly, growing team
About the Role – Senior Ride Advisor
We’re looking for a Senior Ride Advisor to join our Norwich store and help lead the customer experience on the shop floor. This isn’t your average retail role—it’s about building lasting relationships through friendly, pressure-free service and expert advice that helps riders find the perfect setup in their own time.
You’ll work alongside two younger Ride Advisors who bring plenty of energy and enthusiasm. Your role will be to guide, mentor, and lead by example—creating a retail environment that reflects the heart of the Power2Cycle brand: welcoming, knowledgeable, and built on trust.
At Power2Cycle, we take the long view. We don’t push people to buy—we help them discover. Every experience is a seed for a second, third, or fourth bike down the line, or a glowing recommendation to friends and family. You’ll be measured and rewarded not just by the number of bikes sold, but by the quality of service you deliver and the smiles you leave behind.
•Deliver friendly, expert advice across bikes, gear, and accessories
•Guide customers through their decision-making without pressure
•Lead and mentor junior Ride Advisors, helping them grow in confidence and skill
•Support store presentation, merchandising, and brand storytelling ️
•Handle more complex sales or customer queries with care and clarity
•Liaise with the workshop team to ensure smooth service handovers
•Contribute to local events, demo days, or ride outs when possible
What We’re Looking For
•Proven experience in bike retail, cycling sales, or a related customer-facing role
•Confident, calm communicator who loves helping people find the right solution
•A team player who leads by example and enjoys mentoring others
•Passion for bikes and cycling culture—across road, gravel, e-bikes, or MTB
•Strong product knowledge, or a willingness to learn quickly
•Reliable, organised, and comfortable with till systems or retail software
•Experience fitting bikes or using bike sizing tools
•Knowledge of brands we work with (Trek, Bosch, Fox, etc.)
•Involvement in the local riding community or events
•Familiarity with finance offerings, accessories, and performance gear
What You’ll Get
•A key role in a growing, ambitious business
•A chance to shape the retail team and customer experience
•Performance bonuses based on sales combined with customer service ratings (we reward 4 & 5-star reviews as much as results)
•Access to training and supplier product sessions
•Regular team rides, events, and great coffee on hand
•A career path, not just a shop job
Be Part of the Ride
If you’re a bike-savvy individual who thrives on connection, trust, and creating experiences people remember—we’d love to hear from you. You’ll have the hunger to succeed, but the wisdom to play the long game. At Power2Cycle, we’re not here to force the sale—we’re here to build riders for life.
How to Apply
Send your CV and a short message about why you’d be a great fit to careers@power2cycle.co.uk .
Or drop into our Norwich store and say hello—we love meeting future teammates in person!
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Senior Ride Advisor – Norwich employer: Power2Cycle
Contact Detail:
Power2Cycle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Ride Advisor – Norwich
✨Tip Number 1
Familiarise yourself with the brands Power2Cycle works with, such as Trek and Bosch. Having in-depth knowledge about their products will not only impress during your interactions but also help you provide expert advice to customers.
✨Tip Number 2
Engage with the local cycling community before applying. Attend local events or group rides to build connections and demonstrate your passion for cycling culture, which is a key aspect of the role.
✨Tip Number 3
Prepare to showcase your mentoring skills. Think of examples from your past experiences where you've successfully guided or trained others, as this will be crucial in leading the junior Ride Advisors.
✨Tip Number 4
Practice your communication skills by engaging in friendly conversations with fellow cyclists or retail staff. Being a confident and calm communicator is essential for helping customers feel at ease while making their decisions.
We think you need these skills to ace Senior Ride Advisor – Norwich
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in bike retail or customer-facing roles. Emphasise any leadership or mentoring experience, as well as your passion for cycling.
Craft a Personal Message: Write a short message that explains why you would be a great fit for the Senior Ride Advisor role. Mention your love for bikes and how you can contribute to creating a welcoming environment.
Showcase Your Knowledge: In your application, demonstrate your product knowledge and familiarity with brands like Trek and Bosch. This will show that you are prepared and passionate about the role.
Highlight Community Involvement: If you have been involved in local riding events or community activities, mention these experiences. It shows your commitment to the cycling culture and community, which is important for this role.
How to prepare for a job interview at Power2Cycle
✨Show Your Passion for Cycling
Make sure to express your enthusiasm for bikes and cycling culture during the interview. Share personal experiences or stories that highlight your love for cycling, as this will resonate with the interviewers and show that you align with the brand's values.
✨Demonstrate Your Mentoring Skills
Since the role involves leading and mentoring junior Ride Advisors, be prepared to discuss your previous experiences in guiding others. Provide examples of how you've helped colleagues grow in confidence and skill, showcasing your leadership abilities.
✨Prepare for Customer Scenarios
Think about potential customer scenarios you might encounter in the role. Be ready to demonstrate how you would handle complex sales or queries with care and clarity, emphasising your ability to provide friendly, expert advice without pressure.
✨Know the Products Inside Out
Familiarise yourself with the brands and products that Power2Cycle offers, such as Trek and Bosch. Being knowledgeable about the latest bikes, gear, and accessories will not only impress the interviewers but also show your commitment to providing excellent service.
