At a Glance
- Tasks: Drive growth through innovative paid advertising strategies across multiple platforms.
- Company: Join Power Digital, an AI-Native Growth Firm focused on talent and technology.
- Benefits: Competitive salary, diverse culture, and opportunities for professional growth.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make a real impact by helping brands succeed with cutting-edge marketing strategies.
- Qualifications: 2-3 years of digital marketing experience and strong communication skills.
The predicted salary is between 63000 - 77000 £ per year.
Who We Are
Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology.
We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.
Who We Are
Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology.
We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.
For more than a decade, we have built our business around one belief: the best technology makes great people better.
Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision.
Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio.
AI expands the capacity of our people to think, create, solve harder problems, and make better decisions.
Human judgment, creativity, and accountability remain central to how we work.
As a people-first firm, we value diversity in backgrounds and experiences.
We strongly believe our people and culture are key to our success.
We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next.
Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.
At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology.
We are building that future today.
A Day In The Life
The Paid Advertising Strategist is responsible for owning the execution, performance, and growth of campaigns within their book of business.
They are oriented towards the clients’ business success, tying their efforts to the greater business goals.
They are self-starters and autonomously own their responsibilities.
The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix.
They are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
The Strategist is excellent at providing insights and forward-thinking strategy to clients on an ongoing basis and has a strong understanding of their service’s strategy and the levers to pull to drive performance.
Key Responsibilities
- Full ownership and execution of performance marketing via paid social & paid media native platforms
- Meta Ads, Tik Tok Ads, Pinterest Ads, Linked In Ads, Google Ads, Youtube Ads, Bing Ads
- Effectively executing builds and production A-Z with redundancy across channels and 100% on time delivery
- Lead execution of optimizations with regard to performance improvements relative to goals
- Manage all client budgets and/or advise on budget changes based on your expertise with accurate budget pacing
- Sufficient QA that results in no errors that would yield a negative impact to revenue for clients
- Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.
- Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.
- Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.
- Effectively own strategic communication internally for client teams
- Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialists where applicable
- Weekly client progress recaps, outlining performance insights and future recommendations
- Consistent upkeep of client testing roadmaps and project management of next steps
- Excellent marketing and business strategy acumen
- Complete understanding of the marketing funnel and how to execute via paid social and paid media
- Full knowledge of the Power Circuit, adapting to the latest product processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your role
- Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
- Ownership of performance reporting and strategy communication
- Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
- Employ AI technologies to enhance and optimize business processes
- Role Requirements
- 2-3 years of digital marketing experience; 1-2 years in an agency setting
- Minimum 2-3 years of hands-on experience with at least 2+ of the following paid advertising channels
- Google/Bing, Meta, Tik Tok, Linked In, Pinterest, Snapchat and other applicable paid advertising networks
- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing
• Other skills required
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Confident with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
- Key Performance Indicators (KPIs)
- Managing a full workload indicated by $28K revenue/employee
- 90% Client Retention, evaluated biannually
- Team Retention (of DRs if applicable): 95%
- Most Important Things (MITs)
- Excellence in channel production and account performance
- Cross-channel collaboration
- Internal communication
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount.
We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace.
Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity.
All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Paid Advertising Strategist - Ecommerce in England employer: Power Digital Marketing
At Power Digital Marketing, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Strategic Media Growth Director, you will benefit from extensive professional development opportunities, collaborative teamwork, and the chance to make a significant impact on client success in a vibrant location. Join us to be part of a forward-thinking company that values innovation and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Advertising Strategist - Ecommerce in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Power Digital Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Power Digital Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Power Digital Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Power Digital Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Advertising Strategist - Ecommerce in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Power Digital Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Power Digital Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Power Digital Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Power Digital Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Power Digital Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Power Digital Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
