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For Companies At a Glance
- Tasks: Drive brand presence across packaging, digital, and in-store touchpoints.
- Company: Join Pots & Co, a fast-growing premium desserts company shaking up the UK market.
- Benefits: Real ownership of projects, collaborative culture, and growth opportunities.
- Why this job: Shape the future of a beloved brand and make an impact in the food industry.
- Qualifications: 3-5 years in brand or marketing roles, ideally in FMCG or food/drink.
- Other info: Fast-paced environment with a focus on creativity and innovation.
The predicted salary is between 28800 - 43200 £ per year.
Pots & Co is a fast-growing premium chilled desserts company on a mission to shake up the UK desserts aisle with indulgent, high-quality creations. As an SME with big ambitions, we pride ourselves on craft, creativity, and delivering desserts that feel special every time.
As Junior Brand Manager, you’ll own and drive the brand’s presence across all consumer touchpoints — from packaging and comms to digital and in-store. This is a hands-on, entrepreneurial role that blends strategy and execution. You’ll work closely with sales, NPD, and external partners to build a brand that consumers love and retailers want more of. You will report into the Part Time Head of Marketing and the CEO. In addition, you will manage your own marketing budget in conjunction with the senior management.
Key Responsibilities
- Brand Strategy & Planning
- Help define and execute the brand strategy, positioning, and tone of voice.
- Join annual brand planning, identifying priorities across product, channel, and consumer.
- NPD & Innovation Support
- Collaborate with the NPD team to shape new product launches — from concept to packaging.
- Support consumer and competitor research to guide flavour, format, and packaging decisions.
- Manage critical paths and go-to-market plans for new launches and events including trade shows and in-store events.
- Marketing Campaigns & Activation
- Plan and deliver brand campaigns (seasonal, influencer, PR, social).
- Oversee packaging design, ensuring consistent brand identity across SKUs.
- Develop content and assets for social media, e-commerce, and retailer platforms.
- Support in-store activations, such as POS, sampling, or retailer promotions.
- Manage customer enquiries and complaints on a daily/weekly basis.
- Digital & Social
- Support Head of Marketing in digital strategies including influencer briefing, social content and reporting on key metrics.
- Where required monitor organic social and provide insights.
- Trade & Retailer Support
- Deliver all assets for retailer media (e.g. Ocado banners/in-store signage).
- Work closely with sales team to plan and deliver in-store activations for the year.
- Brand Performance & Insight
- Track and report on brand performance using data sources such as EPOS, Kantar, Nielsen, and social media metrics.
- Monitor and report on competitors, trends, and consumer behaviour to keep the brand ahead of the curve.
About You
- Essential:
- 3-5 years’ experience in brand or marketing roles, ideally in FMCG or food/drink.
- Strong understanding of the UK grocery and/or foodservice landscape.
- Experience with paid digital marketing and creative assets to support the Head of Marketing.
- Solid knowledge of analytics and data-driven thinking. Ability to produce reports from Nielsen and EPOS data for regular leadership meetings.
- Confident writer and communicator with good creative judgement.
- Comfortable working in a fast-paced SME environment: hands-on, proactive, and adaptable.
- Understanding of all digital marketing channels including organic social, Search Paid, Google Ads, Meta Ads, Email Marketing, Influencers.
- Desirable:
- Experience with chilled or short shelf-life products.
- Experience in online and offline PR.
- Passion for food and a keen eye for trends in the dessert/snacking category.
Why Join Us?
- Be part of a growing, ambitious food brand with a loyal customer base.
- Real ownership: your ideas and initiatives will shape the future of the brand.
- Collaborative and supportive team culture.
- Opportunity to grow with the business as we scale into new products, retailers, and markets.
Junior Brand Manager in London employer: Pots & Co Ltd
Contact Detail:
Pots & Co Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior Brand Manager in London
✨Tip Number 1
Get to know the brand inside out! Dive into Pots & Co's products, values, and mission. This will help you tailor your conversations and show genuine enthusiasm during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral.
✨Tip Number 3
Prepare for the interview by thinking about how your experience aligns with the role. Be ready to discuss specific examples of your past work that demonstrate your skills in brand management and marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Pots & Co.
We think you need these skills to ace Junior Brand Manager in London
Some tips for your application 🫡
Show Your Passion for Desserts: When you're writing your application, let your love for desserts shine through! Mention any experiences or ideas you have that relate to the dessert industry. We want to see your enthusiasm for our brand and how you can contribute to our mission.
Tailor Your Application: Make sure to customise your CV and cover letter for the Junior Brand Manager role. Highlight relevant experiences in brand management or marketing, especially in FMCG or food/drink. We’re looking for someone who understands our market, so show us you get it!
Be Data-Driven: Since we love analytics, include examples of how you've used data to drive decisions in your previous roles. Whether it's from Nielsen, EPOS, or social media metrics, we want to know how you’ve leveraged insights to make impactful changes.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at Pots & Co!
How to prepare for a job interview at Pots & Co Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Pots & Co's brand values, products, and recent campaigns. Understanding their mission to shake up the UK desserts aisle will help you align your answers with their vision and show genuine interest.
✨Showcase Your Creativity
As a Junior Brand Manager, creativity is key! Prepare examples of past marketing campaigns or product launches you've been involved in. Highlight how your innovative ideas contributed to brand growth or consumer engagement.
✨Be Data-Driven
Familiarise yourself with analytics tools and data sources like Nielsen and EPOS. Be ready to discuss how you've used data to inform marketing strategies or track brand performance in previous roles. This will demonstrate your analytical skills and understanding of the market.
✨Prepare for Hands-On Scenarios
Expect questions about how you'd handle real-life situations, such as managing a marketing budget or collaborating with sales and NPD teams. Think of specific scenarios where you successfully executed a project or campaign, showcasing your proactive and adaptable nature.
