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For Companies At a Glance
- Tasks: Drive brand presence through creative strategies and hands-on execution across all consumer touchpoints.
- Company: Join Pots & Co, a fast-growing premium desserts company shaking up the UK market.
- Benefits: Real ownership of projects, collaborative culture, and opportunities for growth in a dynamic environment.
- Why this job: Shape the future of a beloved brand and make your mark in the food industry.
- Qualifications: 3-5 years in brand or marketing roles, with a passion for food and creativity.
- Other info: Be part of an ambitious team with a loyal customer base and exciting growth potential.
The predicted salary is between 28800 - 43200 £ per year.
About Us
Pots & Co is a fast-growing premium chilled desserts company on a mission to shake up the UK desserts aisle with indulgent, high-quality creations. As an SME with big ambitions, we pride ourselves on craft, creativity, and delivering desserts that feel special every time.
The Role
As Junior Brand Manager, you’ll own and drive the brand’s presence across all consumer touchpoints — from packaging and comms to digital and in-store. This is a hands-on, entrepreneurial role that blends strategy and execution. You’ll work closely with sales, NPD, and external partners to build a brand that consumers love and retailers want more of. You will report into the Part Time Head of Marketing and the CEO. In addition, you will manage your own marketing budget in conjunction with the senior management.
Key Responsibilities
- Brand Strategy & Planning: Help define and execute the brand strategy, positioning, and tone of voice. Join annual brand planning, identifying priorities across product, channel, and consumer.
- NPD & Innovation Support: Collaborate with the NPD team to shape new product launches — from concept to packaging. Support consumer and competitor research to guide flavour, format, and packaging decisions. Manage critical paths and go-to-market plans for new launches and events including trade shows and in-store events.
- Marketing Campaigns & Activation: Plan and deliver brand campaigns (seasonal, influencer, PR, social). Oversee packaging design, ensuring consistent brand identity across SKUs. Develop content and assets for social media, e-commerce, and retailer platforms. Support in-store activations, such as POS, sampling, or retailer promotions. Manage customer enquiries and complaints on a daily/weekly basis.
- Digital & Social: Support Head of Marketing in digital strategies including influencer briefing, social content and reporting on key metrics. Where required, monitor organic social and provide insights.
- Trade & Retailer Support: Deliver all assets for retailer media (e.g. Ocado banners/in-store signage). Work closely with sales team to plan and deliver in-store activations for the year.
- Brand Performance & Insight: Track and report on brand performance using data sources such as EPOS, Kantar, Nielsen, and social media metrics. Monitor and report on competitors, trends, and consumer behaviour to keep the brand ahead of the curve.
About You
Essential:
- 3-5 years’ experience in brand or marketing roles, ideally in FMCG or food/drink.
- Strong understanding of the UK grocery and/or foodservice landscape.
- Experience with paid digital marketing and creative assets to support the Head of Marketing.
- Solid knowledge of analytics and data-driven thinking.
- Ability to produce reports from Nielsen and EPOS data for regular leadership meetings.
- Confident writer and communicator with good creative judgement.
- Comfortable working in a fast-paced SME environment: hands-on, proactive, and adaptable.
- Understanding of all digital marketing channels including organic social, Search Paid, Google Ads, Meta Ads, Email Marketing, Influencers.
Desirable:
- Experience with chilled or short shelf-life products.
- Experience in online and offline PR.
- Passion for food and a keen eye for trends in the dessert/snacking category.
Why Join Us?
- Be part of a growing, ambitious food brand with a loyal customer base.
- Real ownership: your ideas and initiatives will shape the future of the brand.
- Collaborative and supportive team culture.
- Opportunity to grow with the business as we scale into new products, retailers, and markets.
Junior Brand Manager employer: Pots & Co Ltd
Contact Detail:
Pots & Co Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for the brand! When you get an interview, make sure to express your love for Pots & Co's products and how you can contribute to their mission. Authentic enthusiasm can really set you apart from other candidates.
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss not just your experience but also your ideas for the brand. Think about innovative marketing campaigns or product ideas that could elevate Pots & Co's presence in the market.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Pots & Co family.
We think you need these skills to ace Junior Brand Manager
Some tips for your application 🫡
Show Your Passion for Desserts: When you're writing your application, let your love for desserts shine through! Mention any experiences or ideas you have that relate to the dessert industry. We want to see your enthusiasm for our brand and how you can contribute to our mission.
Tailor Your Application: Make sure to customise your CV and cover letter for the Junior Brand Manager role. Highlight relevant experiences in brand management or marketing, especially in FMCG. We’re looking for someone who understands our market, so show us you know your stuff!
Be Creative with Your Writing: Since this role involves a lot of communication and creativity, don’t be afraid to showcase your writing skills. Use a friendly tone and make your application engaging. We appreciate a bit of flair, so let your personality come through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Pots & Co Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Pots & Co's brand values, products, and recent campaigns. Understand their mission to shake up the UK desserts aisle and be ready to discuss how your experience aligns with their goals. This shows genuine interest and helps you connect your skills to their needs.
✨Showcase Your Creativity
As a Junior Brand Manager, creativity is key! Prepare examples of past projects where you've contributed to brand strategy or marketing campaigns. Be ready to share innovative ideas for new product launches or digital strategies that could elevate Pots & Co's presence in the market.
✨Be Data-Driven
Familiarise yourself with analytics tools and data sources like EPOS and Nielsen. During the interview, highlight your ability to use data to inform decisions and track brand performance. This will demonstrate your analytical skills and understanding of the importance of data in brand management.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their upcoming product launches, how they measure brand success, or what challenges they face in the market. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
