Potentum designs and supplies embedded electronics for the crane, aerial work platform, and heavy machinery sectors. Our UK focus includes RCI/LMI crane safety systems (patent pending, UK application GB2600868.0), HMI displays, sensors, and control systems for aerial work platforms and fire fighting vehicles.
The role:
This is a remote role, with in person attendance at our Twickenham office required once or twice a month.
- Identify and develop new business across the UK market: crane and MEWP rental companies, equipment manufacturers, fleet owners, and system integrators who need RCI/LMI or machine safety electronics
- Manage the full sales cycle by phone and video, from first contact through to close
- Represent Potentum's technical product range with credibility, translating engineering capability into customer value
- Contribute to positioning Potentum in the UK market through LinkedIn and other channels
- Represent the company at industry events, including our first UK exhibition at Vertikal Days 2026
What you'll bring:
- Fluent, native level spoken and written English
- Proven B2B sales experience in construction equipment, lifting equipment, heavy machinery, or industrial electronics
- Comfortable managing a long, technical sales cycle rather than high volume transactional selling
- Confident selling by phone, able to build credibility with technical buyers
- Right to work in the UK without employer sponsorship. We are not able to sponsor a visa for this role.
- Able to attend the Twickenham office once or twice a month
Compensation:
- Base salary: 35,000 to 42,000 GBP, depending on experience
- OTE (base plus commission): 55,000 to 65,000 GBP on target achievement
- Travel expenses to Twickenham covered by the company
- Vehicle and mileage support available for customer visits where a car is used
Why this role:
- You'll be the first dedicated sales hire in the UK, with direct input into CRM setup, sales process, and positioning
- A niche, technically differentiated product range backed by real engineering, not a commodity reseller position
- Direct access to the founder, fast decisions, no corporate layers
- Fully remote structure with only occasional office presence required
Potentum is an equal opportunity employer. We welcome applications from all qualified candidates regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.
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