At a Glance
- Tasks: Lead social media strategy and build a vibrant community at an innovative AI start-up.
- Company: Potentially, a cutting-edge start-up transforming how creators monetise their work with AI.
- Benefits: Competitive salary, dynamic work environment, and the chance to shape the future of social media.
- Other info: Exciting opportunity to grow in a fast-paced, collaborative start-up culture.
- Why this job: Join a passionate team and make a real impact in the AI and creator economy.
- Qualifications: 4+ years in social media or content, with a flair for creativity and metrics.
The predicted salary is between 60000 - 80000 £ per year.
Company Description
Potentially is building the infrastructure that helps people create, protect, and monetise what they make with AI. We are an early stage start-up building the layer where people, creators and businesses turn AI into real value.
Role Description
This is a full-time, London-based role leading social media, owned content, and community at Potentially. The Head of Social Media will own all social channels, lead the owned content strategy, and build our creator and community function from the ground up. The role sits at the heart of our marketing function. It works closely with growth and paid media to ensure alignment across content, creators, campaigns, and community, so that everything we put into the world pulls in the same direction.
Responsibilities include:
- Owning channel strategy and execution across all social platforms
- Leading the owned content calendar
- Building the creator function from talent identification through to briefing, partnerships, and management
- Building the community function across audience-led programmes, events, and engagement
- Coordinating with growth and paid media on cross-channel storytelling
- Managing external collaborators including freelancers, agencies, and creator talent
Qualifications:
- Four plus years across social media, content, or community at an agency or startup
- Hybrid background of in-house at an early-stage brand and time at a social agency is preferred
- Tuned in with culture. Sharp instincts on what works and doesn't
- Great taste in creative, with a portfolio of work to point to
- Experimental in nature, always creating new feedback loops in your work
- Strong multi-stakeholder coordinator, comfortable across product, growth, paid media, and creative
- Equal artist and scientist. Creative judgement matched with fluency in metrics
- Experience building or leading creator and community programmes
- High agency, ambitious, and motivated by building something that matters
- Comfortable in a public company environment with the tempo of an early-stage start-up
- Bonus: you're obsessed with AI and building workflows to support your craft
Social Media Director in London employer: Potentially
At Potentially, we pride ourselves on being an innovative employer that fosters a dynamic and collaborative work culture. As a London-based start-up, we offer our employees the unique opportunity to shape the future of AI-driven content creation while enjoying a flexible work environment that encourages creativity and experimentation. With a strong focus on personal and professional growth, we provide ample opportunities for our team members to develop their skills and advance their careers in a fast-paced, supportive atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online communities, and don’t be shy about reaching out to potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social media and content creation. Use platforms like Instagram or Behance to showcase your projects. We want to see your creativity in action, so make sure it’s easy for us to find!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their social media presence and think about how you can contribute to their goals. We love candidates who come in with fresh ideas and a clear vision of how they can help us grow!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of our team at Potentially. Don’t miss out on the chance to join an exciting start-up!
We think you need these skills to ace Social Media Director in London
Some tips for your application 🫡
Show Your Passion for AI:Make sure to highlight your enthusiasm for AI and how it relates to social media. We want to see how you can turn your passion into real value for our community and creators.
Tailor Your Portfolio:When sharing your portfolio, pick pieces that showcase your best work in social media and community building. We love seeing creativity that aligns with our mission, so make it relevant!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not just skilled but also a great fit for our culture. Be yourself and show us what makes you unique!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Potentially
✨Know Your Stuff
Before the interview, dive deep into Potentially's mission and values. Understand how they leverage AI to create value for creators and businesses. This will not only show your enthusiasm but also help you align your experience with their goals.
✨Showcase Your Portfolio
Bring along a portfolio that highlights your best work in social media and content creation. Be ready to discuss specific campaigns you've led, especially those that demonstrate your ability to build community and engage audiences effectively.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, prepare examples of how you've successfully coordinated with different stakeholders in the past. Highlight your experience in managing external collaborators and how you’ve driven projects forward through teamwork.
✨Stay Ahead of Trends
Potentially is looking for someone who’s tuned in with culture and trends. Be prepared to discuss current social media trends and how you would apply them to enhance their brand presence. Show your experimental side by sharing ideas on innovative strategies you’d like to implement.
