Are you ready to be part of one of the fastest growing wholesale and retail companies and be a key part of their continued success and growth?
Ready to make your application Please do read through the description at least once before clicking on Apply.
Are you a CRM Marketing Executive with flair and creativity able to work across several key eCommerce website – both B2B and B2C? Able to focus on scheduled broadcast campaigns and automated customer journeys and effectively manage external affiliate marketing partnerships?
Make no mistake this is a hands-on role suited to someone who is comfortable combining campaign execution, commercial analysis and ongoing optimisation.
We are looking for someone who is commercially aware and naturally curious about what is driving sales performance.
Someone who is analytical, with the ability to look beyond headline numbers and understand the reasons behind changes.
You will also be highly organised and comfortable managing multiple campaigns and deadlines.
We need you to be proactive and willing to suggest improvements rather than simply execute activity.
And you will be detail focused, particularly when working with customer-facing communications.
You will be comfortable working independently while collaborating closely with the wider eCommerce and marketing teams.
And you will be confident communicating findings and recommendations to stakeholders.
What will the day to day be like?
CRM & Email Marketing
Manage the email marketing calendar across several eCommerce websites and brands.
Plan, build, test and schedule regular broadcast email campaigns.
Manage and optimise automated email journeys, including customer lifecycle, welcome, post-purchase, re-engagement and promotional automations.
Work with the wider eCommerce and marketing teams to ensure campaigns support key trading priorities, product launches, promotions and seasonal activity.
Segment customer audiences to improve campaign relevance and performance.
Campaign Performance & Optimisation
Monitor key CRM metrics including revenue, conversion rate, click-through rate, open rate, unsubscribe rate and customer engagement.
Analyse campaign performance and provide clear recommendations for future activity.
Run tests across subject lines, creative, offers, segmentation, content and send times to improve performance. xgikmsk
Identify opportunities to increase the contribution CRM makes to overall eCommerce revenue.
Compare performance across brands, campaigns and customer segments to...
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