At a Glance
- Tasks: Manage CRM campaigns and optimise customer journeys for eCommerce websites.
- Company: Join a fast-growing wholesale and retail company with a vibrant team culture.
- Benefits: Competitive salary, 22 days holiday, health cash-back scheme, and product discounts.
- Other info: Opportunity for creativity and growth in a dynamic eCommerce environment.
- Why this job: Be a key player in driving sales performance and enhancing customer engagement.
- Qualifications: Experience in CRM, email marketing, and strong analytical skills required.
The predicted salary is between 34650 - 42350 £ per year.
Are you ready to be part of one of the fastest growing wholesale and retail companies and be a key part of their continued success and growth? Are you a CRM Marketing Executive with flair and creativity able to work across several key eCommerce websites both B2B and B2C? Able to focus on scheduled broadcast campaigns and automated customer journeys and effectively manage external affiliate marketing partnerships? Make no mistake this is a hands-on role suited to someone who is comfortable combining campaign execution, commercial analysis and ongoing optimisation.
We are looking for someone who is commercially aware and naturally curious about what is driving sales performance. Someone who is analytical, with the ability to look beyond headline numbers and understand the reasons behind changes. You will also be highly organised and comfortable managing multiple campaigns and deadlines. We need you to be proactive and willing to suggest improvements rather than simply execute activity. And you will be detail focused, particularly when working with customer-facing communications. You will be comfortable working independently while collaborating closely with the wider eCommerce and marketing teams. And you will be confident communicating findings and recommendations to stakeholders.
What will the day to day be like?
- CRM & Email Marketing
- Manage the email marketing calendar across several eCommerce websites and brands.
- Plan, build, test and schedule regular broadcast email campaigns.
- Manage and optimise automated email journeys, including customer lifecycle, welcome, post-purchase, re-engagement and promotional automations.
- Work with the wider eCommerce and marketing teams to ensure campaigns support key trading priorities, product launches, promotions and seasonal activity.
- Segment customer audiences to improve campaign relevance and performance.
- Campaign Performance & Optimisation
- Monitor key CRM metrics including revenue, conversion rate, click-through rate, open rate, unsubscribe rate and customer engagement.
- Analyse campaign performance and provide clear recommendations for future activity.
- Run tests across subject lines, creative, offers, segmentation, content and send times to improve performance.
- Identify opportunities to increase the contribution CRM makes to overall eCommerce revenue.
- Compare performance across brands, campaigns and customer segments to identify trends and opportunities.
- Affiliate Marketing
- Manage the day-to-day relationship with our external affiliate marketing partner/network.
- Work with external affiliate partner to communicate promotions, product launches and key trading activity.
- Monitor affiliate performance, revenue and acquisition trends.
- Identify opportunities to improve affiliate activity and increase commercially valuable traffic and sales.
- Ensure affiliate activity is aligned with wider brand, commercial requirements.
- Sales & Product Analysis
- Continue week-on-week sales analysis across our key websites.
- Analyse product, brand and category performance to identify growth, decline and emerging trends.
- Highlight significant changes in sales performance and investigate potential causes.
- Provide clear commentary explaining what has changed and the likely drivers behind performance.
- Identify products, categories or brands that require additional marketing support.
- Support trading and marketing decisions with relevant data and insights.
- Where appropriate, analyse performance against previous periods, promotions and wider commercial activity.
What you will bring to the role and the team is:
- Experience working within CRM, email marketing, eCommerce or digital marketing.
- Experience creating and managing email marketing campaigns.
- Experience working with email automation or customer journey platforms.
- Strong analytical skills and confidence working with sales and marketing data.
- Understanding of customer segmentation, retention marketing and lifecycle marketing.
- Good working knowledge of Microsoft Excel or similar reporting tools.
- Ability to interpret data and turn it into clear commercial recommendations.
- Strong attention to detail, particularly when building, testing and scheduling customer communications.
- Excellent organisation and time-management skills, with the ability to manage campaigns across multiple brands or websites.
- Strong written communication skills.
- A commercially focused mindset with an understanding of how digital marketing activity contributes to revenue.
It would be good if you also can use:
- If you can use Ometria or similar that would be a plus.
- Also Shopify or another Headless/Open Source eCommerce platform.
- And Google Analytics.
- Using Excel to create reports or dashboards.
What will you get in return?
- Competitive salary.
- Great team culture.
- 22 days holiday plus stats rises with service.
- Cash-back health scheme including remote GP services.
- Discounted products.
THE NEXT STEPS! Time to tell me about your experience, creativity and flair time to send me your CV.
CRM Executive in London employer: Potential Recruitment
Join a thriving manufacturing company as an HR Administrator, where your career growth is a priority. With a supportive work culture that values ongoing training and development, you will enjoy a competitive salary, generous holiday allowance, and unique benefits like an on-site gym and cash-back health scheme. This role offers the chance to make a meaningful impact while working in a dynamic environment that fosters collaboration and employee engagement.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Potential Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Potential Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Potential Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Potential Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Potential Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Potential Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Potential Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Potential Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Potential Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Potential Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
