At a Glance
- Tasks: Drive marketing strategies and create compelling content for Postman's API platform.
- Company: Join Postman, the leading API platform loved by millions of developers worldwide.
- Benefits: Enjoy full medical coverage, flexible PTO, wellness reimbursement, and a supportive culture.
- Other info: Work from London, Berlin, or Paris and thrive in an inclusive workplace.
- Why this job: Make an impact in a fast-paced environment while shaping the future of API development.
- Qualifications: 8+ years in product marketing with strong storytelling and technical skills.
The predicted salary is between 80000 - 100000 € per year.
Who We Are
Postman is the world’s leading API platform, used by more than 45 million developers and 500,000 organizations, including 98% of the Fortune 500. We help developers and professionals build an API‑first world by simplifying each step of the API lifecycle and streamlining collaboration, enabling users to create better APIs faster.
The Opportunity
We’re looking for a self‑motivated team member who craves a challenge, is obsessed with achieving key business objectives, and wants to work on one of the most loved developer products in the world. Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Postman and its services. We enable the revenue team to tell stories that educate customers about what is possible when they choose Postman to manage every API and service across their organization. As a Principal Product Marketing Manager, you will join our fast‑growing EMEA team and drive the marketing and go‑to‑market strategy for industry‑leading services. You will create compelling content to help customers—especially platform engineers and developers—understand their use cases and value propositions, and build the right marketing programs to drive awareness, engagement, service adoption, and retention. This role is based in London, Berlin, or Paris only.
What You’ll Do
- Act as the regional voice of the market
- Provide feedback to global product marketing and product teams on regional customer needs, competitive dynamics, and messaging effectiveness.
- Ensure Postman’s positioning resonates with developer and enterprise audiences across Europe.
- Enable effective sales engagement
- Review and refine presentations, demo narratives, and technical talks used in regional customer engagements.
- Support regional teams with messaging and positioning tailored to EMEA audiences.
- Create follow‑up programs and workflows (for example, automated post‑event engagement sequences) that help convert interest into pipeline.
- Support regional storytelling and press moments
- Work with product marketing, communications and leadership to identify opportunities for regional PR and thought leadership.
- Help translate product innovation and customer success stories into regionally relevant narratives.
- Drive regional pipeline and adoption
- Partner with regional sales and marketing teams to design programs that generate pipeline and accelerate deals across EMEA.
- Support strategic account initiatives including account‑based marketing (ABM) programs for priority enterprise segments.
- Help shape campaigns and messaging that resonate with regional industries such as financial services, telecom, and technology.
- Lead regional events and field marketing initiatives
- Partner with field marketing to plan and execute regional events, conferences, and executive engagements.
- Help determine which events Postman should invest in across EMEA.
- Support event execution including messaging, speaker preparation, staffing strategy, and follow‑up programs.
- Develop supporting assets such as event landing pages, talk tracks, and demo narratives.
What Success Looks Like
- Regional campaigns and events consistently generate qualified pipeline.
- Sales teams have clear, effective messaging tailored to regional customers.
- Postman’s presence at key industry events across EMEA grows in influence.
- Regional insights shape global product marketing strategy.
About You
- 8+ years of experience in product marketing, field marketing, or developer‑focused marketing roles.
- Experience working with enterprise software or developer platforms.
- Comfortable operating across multiple functions including marketing, sales, product, and communications.
- Strong storytelling skills and the ability to translate technical concepts into compelling narratives.
- Experience supporting field events, campaigns, or ABM programs.
- Ability to work in a fast‑moving environment with a high degree of autonomy.
Benefits
- Full medical coverage.
- Flexible paid time off (PTO).
- Wellness reimbursement.
- Monthly lunch stipend.
- Donation‑matching program.
- Comprehensive wellness programs to support physical and mental health.
- Inclusive culture and supportive work environment.
Our Values
At Postman, we create with curiosity, value transparency and honest communication, focus on specific goals that add up to a larger vision, and cultivate an inclusive work culture where everyone is valued equally.
Equal Opportunity
Postman is an Equal Employment Opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Principal Product Marketing Manager, EMEA employer: Postman
Postman is an exceptional employer that fosters a culture of curiosity and inclusivity, making it an ideal place for professionals seeking to make a meaningful impact in the API space. With comprehensive benefits including full medical coverage, flexible paid time off, and wellness programs, employees are supported both personally and professionally. The dynamic work environment in vibrant cities like London, Berlin, or Paris offers unique opportunities for growth and collaboration, empowering team members to drive innovation and success across the EMEA region.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Marketing Manager, EMEA
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their needs, especially in product marketing and developer-focused roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Principal Product Marketing Manager, EMEA
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Principal Product Marketing Manager role. Highlight your experience in product marketing and how it aligns with Postman's mission to simplify the API lifecycle.
Showcase Your Storytelling Skills:Since this role requires strong storytelling abilities, include examples of how you've translated complex technical concepts into engaging narratives. We want to see your knack for making the technical sound relatable!
Highlight Regional Insights:Demonstrate your understanding of the EMEA market by sharing insights or experiences that showcase your ability to resonate with diverse audiences. This will show us you can act as the regional voice of the market effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Postman!
How to prepare for a job interview at Postman
✨Know Your Audience
Before the interview, research Postman and its products thoroughly. Understand their API platform and how it serves developers and enterprises. This will help you tailor your responses to show how your experience aligns with their mission and values.
✨Showcase Your Storytelling Skills
As a Principal Product Marketing Manager, storytelling is key. Prepare examples of how you've translated complex technical concepts into compelling narratives in previous roles. Be ready to discuss specific campaigns or projects where your storytelling made a significant impact.
✨Prepare for Regional Insights
Since this role focuses on the EMEA region, be prepared to discuss regional market dynamics and customer needs. Bring insights about trends in industries like financial services and telecom, and how they relate to Postman's offerings. This shows you're not just knowledgeable but also proactive.
✨Engage with Questions
Interviews are a two-way street. Prepare thoughtful questions about Postman's marketing strategies, team dynamics, and future goals. This demonstrates your genuine interest in the role and helps you assess if the company is the right fit for you.
