At a Glance
- Tasks: Drive marketing strategies and create compelling content for Postman's API platform.
- Company: Join Postman, the leading API platform loved by millions of developers worldwide.
- Benefits: Enjoy flexible schedules, full medical coverage, wellness programs, and team-building events.
- Other info: Collaborative culture focused on innovation and inclusivity.
- Why this job: Be part of a dynamic team shaping the future of API development in EMEA.
- Qualifications: 8+ years in product marketing with strong storytelling and technical skills.
The predicted salary is between 80000 - 100000 £ per year.
Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.
We're looking for a self-motivated team member who craves a challenge, is obsessed with achieving key business objectives, and wants to work on one of the most loved developer products in the world. Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Postman and its services. We enable the revenue team to tell stories that educate customers about what is possible when they choose Postman to manage every API and service across their organization.
As a Principal Product Marketing Manager, you will have the opportunity to join our fast growing EMEA team and drive the marketing and go-to-market strategy for industry leading services. You will be creating compelling content to help customers, especially platform engineers, and developers understand their use cases and value propositions, and building the right marketing programs to drive awareness, engagement, service adoption, and retention.
What You’ll Do:
- Act as the regional voice of the market
- Provide feedback to global product marketing and product teams on regional customer needs, competitive dynamics, and messaging effectiveness.
- Ensure Postman’s positioning resonates with developer and enterprise audiences across Europe.
- Enable effective sales engagement
- Review and refine presentations, demo narratives, and technical talks used in regional customer engagements.
- Support regional teams with messaging and positioning tailored to EMEA audiences.
- Create follow-up programs and workflows (for example, automated post-event engagement sequences) that help convert interest into pipeline.
- Support regional storytelling and press moments
- Work with product marketing, communications and leadership to identify opportunities for regional PR and thought leadership.
- Help translate product innovation and customer success stories into regionally relevant narratives.
- Drive regional pipeline and adoption
- Partner with regional sales and marketing teams to design programs that generate pipeline and accelerate deals across EMEA.
- Support strategic account initiatives including account-based marketing (ABM) programs for priority enterprise segments.
- Help shape campaigns and messaging that resonate with regional industries such as financial services, telecom, and technology.
- Lead regional events and field marketing initiatives
- Partner with field marketing to plan and execute regional events, conferences, and executive engagements.
- Help determine which events Postman should invest in across EMEA.
- Support event execution including messaging, speaker preparation, staffing strategy, and follow-up programs.
- Develop supporting assets such as event landing pages, talk tracks, and demo narratives.
What Success Looks Like:
- Regional campaigns and events consistently generate qualified pipeline.
- Sales teams have clear, effective messaging tailored to regional customers.
- Postman’s presence at key industry events across EMEA grows in influence.
- Regional insights shape global product marketing strategy.
About You:
- 8+ years of experience in product marketing, field marketing, or developer-focused marketing roles.
- Experience working with enterprise software or developer platforms.
- Comfortable operating across multiple functions including marketing, sales, product, and communications.
- Strong storytelling skills and the ability to translate technical concepts into compelling narratives.
- Experience supporting field events, campaigns, or ABM programs.
- Ability to work in a fast-moving environment with a high degree of autonomy.
What Else?
In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves.
At Postman we value in person collaboration. We are in office 5 days a week for all roles based out of our hubs in San Francisco Bay Area, Boston, Austin, Tokyo and London. For roles based in Bangalore, employees currently work in the office three days a week and will transition to five days per week by the end of the year. We were thoughtful in our approach which is based on collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our in office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.
Our Values:
At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.
Equal opportunity:
Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Principal Product Marketing Manager, EMEA in London employer: Postman
Postman is an exceptional employer that fosters a collaborative and inclusive work culture, where employees are encouraged to innovate and grow. With comprehensive benefits including full medical coverage, flexible PTO, and wellness programs, team members can thrive both personally and professionally. Located in vibrant cities like London, Postman offers a dynamic environment for those passionate about shaping the future of API development while working alongside some of the brightest minds in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Marketing Manager, EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with folks in the industry, especially at events or meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate what you can bring to the table, especially in product marketing.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, make sure to customise your message to reflect their values and needs. Show them you understand their mission and how you can contribute to it.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Postman.
We think you need these skills to ace Principal Product Marketing Manager, EMEA in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with Postman's mission and values, especially focusing on how your experience aligns with the needs of developers and enterprise audiences.
Showcase Your Storytelling Skills:As a Principal Product Marketing Manager, storytelling is key. Use your application to demonstrate how you've effectively communicated complex ideas in the past. Share examples that highlight your ability to create compelling narratives that engage and inform.
Be Specific About Your Experience:Don't just list your previous roles; dive into the specifics of what you've achieved. Highlight your experience in product marketing, field marketing, or developer-focused roles, and how these experiences have prepared you for this position at Postman.
Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application gets to the right people and shows us you're serious about joining the Postman team. Plus, it’s super easy!
How to prepare for a job interview at Postman
✨Know Your Audience
Before the interview, take some time to understand Postman's target audience, especially developers and enterprise clients. Familiarise yourself with their pain points and how Postman's solutions can address them. This will help you tailor your responses and demonstrate that you’re aligned with the company's mission.
✨Showcase Your Storytelling Skills
As a Principal Product Marketing Manager, storytelling is key. Prepare examples of how you've successfully translated complex technical concepts into compelling narratives in your previous roles. Be ready to discuss specific campaigns or projects where your storytelling made a significant impact.
✨Prepare for Regional Insights
Postman values regional insights, so come prepared with knowledge about the EMEA market. Research current trends, competitive dynamics, and customer needs in this region. This will not only show your initiative but also your understanding of how to position Postman effectively in the market.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions that reflect your interest in Postman’s products and culture. Ask about their approach to product marketing in EMEA or how they measure success in their campaigns. This shows you're genuinely interested and engaged in the conversation.
