MSc Management with Digital Marketing — Data-Driven Leadership

The MSc Management is designed to provide you with a multidisciplinary approach to management. Upon graduation, you’ll be equipped with the personal and professional skills needed to be competent and successful managers in modern businesses.

You’ll develop a strong foundation of understanding of the role of management and its implementation across different industries. From developing an understanding of the role of management in the wider international economy, to the responsibilities of management to society, sustainability, and the planet, you’ll explore management from a range of perspectives.

With ever-changing developments in social media and technology, companies are shifting from traditional print-based marketing to more dynamic and multi-faceted targeted digital marketing practices. The course will prepare you for management within this exciting, new arena and study the future of digitalised business environments. From exploring the use of data mining and artificial intelligence in business operations, you’ll be able to bring innovation and value to any future employers.

So, whether you’re a graduate looking for a broad management qualification, or a professional who is looking to progress into management through a formal qualification, the MSc Management will provide you with an exciting learning journey.

Our Postgraduate studies are sector leading amongst over 100 Higher Education Institutions in the UK as evidenced by our extraordinary achievement:

• 6th in Business and Management in the Postgraduate Taught Experience Survey (PTES, 2024)
• 1st for Skills Development, 2nd for Support, Resources, Community and Assessment (Advance HE, 2023)

Throughout the course, you’ll benefit from access to a rich academic culture and be taught by staff from a range of management professionals and professors. They’ll be there to support you throughout your learning journey.

A large proportion of our academic staff began their training as professional accountants, lawyers, project managers, human resource managers and economists. Their experience from a range of business disciplines builds the foundations of the supportive, engaging and diverse environment within Hertfordshire Business School. Additionally, many of our academics are doctorally qualified and research active.

You’ll also benefit from external expertise. Many local organisations, including Tesco, Amazon and Ocado, contribute to our course as guest lecturers. You’ll also have the opportunity to make important industry connections at careers fairs.

Upon graduation, you’ll be in an excellent position to succeed in any chosen sector or industry due to the breadth of the topics covered within the course and the range of specialised skills you’ll develop. You’ll develop a sound understanding of a variety of business/organisational contexts and issues, enabling you to make an early and significant contribution to your current or future employers.

Whether you want to join us online from the comfort of your home or visit our campuses in person, our postgraduate events are the perfect opportunity to find out more about your course of interest, speak with academics, and discover the opportunities that further study offers.

At our postgraduate events you learn more about:

• Your chosen course: Speak to our friendly teaching staff about courses, module content, and delivery methods.
• Employment prospects: Understand work placement opportunities, industry connections, and course accreditations.
• Support services: Get all the information you need about admissions, accommodation, and student finance.
• Explore: Tour our campuses, facilities, and accommodation.
• Life at Herts: Hear from our students about their postgraduate experience at Herts.