At a Glance
- Tasks: Lead the Braze platform to create impactful customer engagement solutions.
- Company: Join a marketing-driven charity organisation making a difference worldwide.
- Benefits: Competitive salary, inclusive culture, and the chance to support meaningful causes.
- Other info: Be part of a diverse team dedicated to creating a better world.
- Why this job: Make a real impact while working with innovative marketing technology.
- Qualifications: 5+ years in marketing tech, 3+ years with Braze, strong coding skills.
The predicted salary is between 51750 - 63250 £ per year.
As a Senior Braze Technical Lead, you’ll play a key role in strengthening the CRM and Marketing Technology capabilities for the Postcode Lottery.
You’ll take technical ownership of the Braze platform, designing scalable and data-driven customer engagement solutions across email and, over time, push, in-app, SMS, web and Content Cards.
Are you an experienced Braze specialist with a strong background in CRM engineering and marketing technology?
Join our team and help us build personalised, reliable and compliant customer journeys across multiple countries and propositions.
Your work will directly support our marketing, product, data and engineering teams and every day at work, you’ll be doing your part for all the charities we support.
- What You’ll Do
- Lead technical discovery sessions, scope complex use cases and translate marketing requirements into robust technical specifications.
- Own the integration between Braze and the wider data ecosystem, including Salesforce Data 360, mobile SDKs, REST APIs, webhooks and real-time event streaming.
- Design and implement event tracking, custom attributes and data schemas.
Develop personalised, multi-channel customer journeys using Liquid, Connected Content and API-triggered campaigns.
- Coach implementation teams, conduct code and architecture reviews, establish engineering standards and robust QA and campaign-testing processes, and address technical debt.
- Optimise platform performance, campaign quality and email deliverability, while acting as the technical escalation point for Braze-related topics.
- 5+ years of experience in marketing technology, CRM engineering or a comparable technical CRM role.
- 3+ years of hands-on experience with Braze; Braze certification is a plus.
- Strong expertise in Liquid, Connected Content, personalisation and responsive email development using HTML and CSS.
- Solid knowledge of REST APIs, JSON, webhooks, SQL and customer data structures.
- Experience with Braze SDK implementations, inbound personalisation and push notifications.
We believe an inclusive organisation is the ideal breeding ground for creativity, collaboration and innovation.
Employee solidarity is important to us, too.
Each of us has a part to play in that – we are the organisation, after all.
We strive to make everyone feel at home.
That means keeping an open mind and paying attention to each other’s welfare.
- About The Postcode Lottery Group
- A marketing-driven charity organisation
The Postcode Lottery Group is a marketing-driven international non-profit organisation.
We operate lotteries to raise funds for a fairer, greener and healthier world.
Our players win with their neighbours and generate money for charities together – it’s a win-win!
Our purpose: a better world, for everyone
Since our start in 1989, we have raised over €14.5 billion for thousands of charities.
Together with our players and 1,500 fellow team members in the Netherlands, Sweden, Great Britain, Germany and Norway, you'll be helping to create a better world every day.
Inclusion and equal opportunities
People are at the heart of what we do.
Whether it’s our team, our players, or the thousands of good causes supported, our aim is to play our part in creating a fairer, more equal world.
We are open to ideas and are committed to creating a culture that is inclusive, representative and celebrates diversity in everyone.
But we are not perfect.
We will always strive to do better – that’s just who we are.
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Senior Braze Technical Lead employer: Postcode Lottery UK
Postcode Lottery is an exceptional employer that offers a unique two-year traineeship for aspiring solicitors, providing hands-on experience across diverse legal and regulatory matters within a supportive and collaborative work culture. With a commitment to employee development, generous benefits including flexible working hours, private healthcare, and a focus on wellbeing, team members are empowered to grow their careers while contributing to meaningful charitable causes. Located in Edinburgh, you will be part of a vibrant international team dedicated to making a positive impact in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Braze Technical Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Postcode Lottery UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Postcode Lottery UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Postcode Lottery UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Postcode Lottery UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Braze Technical Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Postcode Lottery UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Postcode Lottery UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Postcode Lottery UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Postcode Lottery UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Postcode Lottery UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Postcode Lottery UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
