At a Glance
- Tasks: Lead the Braze platform to create engaging customer journeys across multiple channels.
- Company: Join a dynamic team at the Postcode Lottery, making a difference for charities.
- Benefits: Competitive salary, hybrid work model, and a focus on inclusivity and collaboration.
- Other info: Inclusive culture that values creativity and employee well-being.
- Why this job: Be a key player in innovative marketing tech while supporting meaningful causes.
- Qualifications: 5+ years in marketing tech, 3+ years with Braze, and strong coding skills.
The predicted salary is between 44817 - 54777 £ per year.
- Multiple locations
- Hybrid
Job Description
As a Senior Braze Technical Lead, you’ll play a key role in strengthening the CRM and Marketing Technology capabilities for the Postcode Lottery.
You’ll take technical ownership of the Braze platform, designing scalable and data-driven customer engagement solutions across email and, over time, push, in-app, SMS, web and Content Cards.
Are you an experienced Braze specialist with a strong background in CRM engineering and marketing technology?
Join our team and help us build personalised, reliable and compliant customer journeys across multiple countries and propositions.
Your work will directly support our marketing, product, data and engineering teams and every day at work, you’ll be doing your part for all the charities we support.
What you’ll do
- Lead technical discovery sessions, scope complex use cases and translate marketing requirements into robust technical specifications.
- Own the integration between Braze and the wider data ecosystem, including Salesforce Data 360, mobile SDKs, REST APIs, webhooks and real-time event streaming.
- Design and implement event tracking, custom attributes and data schemas.
Develop personalised, multi-channel customer journeys using Liquid, Connected Content and API-triggered campaigns.
- Coach implementation teams, conduct code and architecture reviews, establish engineering standards and robust QA and campaign-testing processes, and address technical debt.
- Optimise platform performance, campaign quality and email deliverability, while acting as the technical escalation point for Braze-related topics.
You’d describe yourself as follows
- 5+ years of experience in marketing technology, CRM engineering or a comparable technical CRM role.
- 3+ years of hands-on experience with Braze; Braze certification is a plus.
- Strong expertise in Liquid, Connected Content, personalisation and responsive email development using HTML and CSS.
- Solid knowledge of REST APIs, JSON, webhooks, SQL and customer data structures.
- Experience with Braze SDK implementations, inbound personalisation and push notifications.
- Experience with Salesforce Data 360 or another Customer Data Platform, Java Script, Snowflake or Big Query, as well as leading or mentoring developers and setting technical standards and best practices.
Salary: A monthly salary indication between €5.500 and €7.000, based on a 40-hour working week.
Join us
We believe an inclusive organisation is the ideal breeding ground for creativity, collaboration and innovation.
Employee solidarity is important to us, too.
Each of us has a part to play in that – we are the organisation, after all.
We strive to make everyone feel at home.
That means keeping an open mind and paying attention to each other’s welfare.
Can you see yourself as part of the team? We encourage you to apply – whatever your roots, religion, age, ability to work or life philosophy.
Senior Braze Technical Lead – CRM & MarTech in Edinburgh employer: Postcode Lottery Group
The Postcode Lottery is an exceptional employer that champions inclusivity and employee well-being, fostering a collaborative work culture where creativity thrives. As a Senior Braze Technical Lead, you'll not only enhance your technical skills but also contribute to meaningful charitable causes, making your work impactful. With opportunities for professional growth and a supportive environment, this role offers a unique chance to be part of a team dedicated to making a difference across multiple countries.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Braze Technical Lead – CRM & MarTech in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Postcode Lottery Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Postcode Lottery Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Postcode Lottery Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Postcode Lottery Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Braze Technical Lead – CRM & MarTech in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Postcode Lottery Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Postcode Lottery Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Postcode Lottery Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Postcode Lottery Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Postcode Lottery Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Postcode Lottery Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
