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- Tasks: Lead go-to-market strategies and customer insights for a dynamic SaaS platform.
- Company: Join a forward-thinking SaaS business in Leeds City Centre with a mission-driven culture.
- Benefits: Enjoy flexible working hours, health cashback plans, and opportunities for progression.
- Why this job: Make an impact in a supportive environment while driving product success and strategy.
- Qualifications: Experience in product marketing, strong analytical skills, and proficiency in marketing tools required.
- Other info: This role offers a competitive salary and a commitment to work-life balance.
The predicted salary is between 32400 - 54000 £ per year.
Are you an experienced Product Marketing Manager looking to take ownership of go-to-market strategy, customer insight, and growth initiatives? This is a fantastic opportunity to join a forward-thinking SaaS Platform business in Leeds City Centre on a hybrid basis, helping shape their marketing performance across the UK market.
As Product Marketing Manager, you’ll play a pivotal role in the development of positioning, messaging, pricing, and customer segmentation strategies. Working cross-functionally with marketing, sales, tech and customer success teams, you'll own the full product marketing cycle, leveraging insights to drive customer acquisition, engagement, and retention.
Key Responsibilities:
- Develop and manage buyer personas using customer, web, and market data.
- Perform customer segmentation and analyse usage trends to inform marketing strategy.
- Conduct in-depth competitor and market analysis to define positioning.
- Build and deliver lead generation campaigns, tracking performance metrics and ROI.
- Design and implement strategies for customer retention and lifetime value optimisation.
- Guide customers through transitions from PAYG to subscription models.
- Optimise the customer journey in collaboration with UX and digital teams.
- Support go-to-market strategies with pricing experiments and data-led decisions.
- Measure product marketing effectiveness through key KPIs such as engagement, product adoption, and acquisition costs.
The Ideal Product Marketing Manager Will Have:
- Proven experience in a Product Marketing Manager or similar role.
- Strong understanding of product marketing best practices and go-to-market planning.
- Excellent analytical skills with the ability to interpret data to inform strategy.
- Confidence working cross-functionally in a fast-paced environment.
- Proficiency in CRM, CMS, and marketing automation tools.
- Exceptional communication and stakeholder management abilities.
What’s On Offer:
This Product Marketing Manager role offers a competitive salary of up to £45,000 per annum, based on experience. You’ll benefit from genuine flexibility in working hours and location, with a hybrid set-up and a commitment to work-life balance.
Additional benefits include:
- Health cashback plan & paid sick leave
- Employee Assistance Programme (EAP)
- Role-specific external training and internal progression opportunities
- Inclusive and supportive team culture
- Peer-to-peer and global recognition initiatives
- Annual pay reviews and clear, transparent salary frameworks
You’ll be joining a growing business with a mission-driven culture, where honesty, integrity, and clear communication are core values. If you're passionate about people, data, and product success, this is a brilliant opportunity to do impactful work in a supportive environment.
Product Marketing Manager opportunities like this don’t come around often – if you're ready to drive strategy and shape outcomes, we’d love to hear from you.
Product Marketing Manager employer: POST recruitment
Contact Detail:
POST recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in SaaS product marketing. Understanding current market dynamics and customer behaviours will help you speak confidently about how you can contribute to our go-to-market strategies.
✨Tip Number 2
Network with professionals in the product marketing field, especially those who have experience in SaaS. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully developed buyer personas or executed lead generation campaigns in previous roles. Being able to share concrete results will demonstrate your expertise and fit for the role.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to inform marketing strategies in the past. Highlighting your ability to interpret metrics will resonate well with us, as we value data-driven decision-making.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in product marketing, including specific achievements related to go-to-market strategies, customer insights, and growth initiatives. Use metrics to demonstrate your impact where possible.
Write a Tailored Cover Letter: In your cover letter, express your passion for product marketing and how your skills can contribute to the company's success. Mention specific projects or experiences that relate to the key responsibilities outlined in the job description.
Highlight Analytical Skills: Since the role requires strong analytical skills, be sure to include examples of how you've used data to inform marketing strategies in your previous roles. This will show your ability to drive customer acquisition and retention effectively.
How to prepare for a job interview at POST recruitment
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of the product you'll be marketing. Familiarise yourself with its features, benefits, and how it stands out from competitors. This will help you articulate your vision for its positioning and messaging.
✨Prepare Data-Driven Insights
Since the role involves analysing customer data and market trends, come prepared with examples of how you've used data to inform marketing strategies in the past. Highlight specific metrics or KPIs that demonstrate your analytical skills.
✨Showcase Cross-Functional Collaboration
The job requires working closely with various teams. Be ready to discuss your experience collaborating with sales, tech, and customer success teams. Share examples of successful projects where teamwork led to positive outcomes.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the company's goals and challenges. Inquire about their current marketing strategies, customer segments, or how they measure product marketing effectiveness. This demonstrates your proactive mindset and genuine interest in the role.
