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- Tasks: Lead CRM strategy and execution to enhance customer retention and engagement.
- Company: Join the Post Office, a vital community hub embracing innovation.
- Benefits: Enjoy competitive salary, generous leave, and extensive development opportunities.
- Why this job: Make a real impact in a role that shapes customer experiences.
- Qualifications: Proven B2C CRM experience and strong analytical skills required.
- Other info: Be part of a diverse team committed to positive change.
The predicted salary is between 36000 - 60000 £ per year.
As a CRM Lead you will join us on our journey and undertake a valuable role in the Marketing & Digital team reporting to Head of Performance Marketing. The CRM Lead is a newly created position within the Marketing & Digital new structure at Post Office Limited. This role will lead strategy, planning, execution and measurement for digital retention and x-sell activity in line with business strategy and the performance marketing plan. It will manage the agencies and other third-party suppliers that support retention activity. Finally, they will drive continual improvement in marketing effectiveness & efficiency and support the Head of Performance Marketing in developing leading edge capabilities.
Now, more than ever, we understand that attracting the right talent is pivotal in driving the positive change needed throughout our organisation. Beyond a competitive salary, we offer a comprehensive benefits package that includes:
- 27.5 days annual leave that increases with tenure
- Up to 18% individual performance – based-incentive scheme
- Car allowance
- Generous pension contribution
- Life assurance
- Income protection after 12 months service
- Full support from our employee assistance programme and access to our employee benefits platform
- Ever-evolving learning and development opportunities
Our commitment to embracing diversity extends beyond just words. We actively foster an inclusive workplace that values the unique perspectives and contributions from all colleagues. We hold the belief that Equity, Diversity, and Inclusion are not just vital but fundamental to our success and growth. Our priority lies in shaping a business that mirrors the diverse communities we reach, truly making Post Office 'Everybody's Business'. As an equal opportunity employer, we value and celebrate the differences among our people, ensuring that our practices reflect our dedication to inclusivity and equal representation for all.
What you’ll need to succeed:
Experience- Excellent experience in B2C CRM roles.
- Proven subject matter expertise in executing across all CRM channels.
- Good subject matter expertise in marketing analytics, digital media & martech.
- Experience developing & implementing successful channel strategies & plans.
- Track record of delivering effective campaigns that delivered tangible business results.
- Experience managing CRM activities with large scale / complex databases.
- Experience with customer segmentation and personalisation.
- Experience working in fast-paced, commercial environments.
- Experience working with data & analytics to both drive decisions & inform evaluation.
- Proven record of effectively influencing senior leaders around propositions, strategies & plans.
- Channel strategy & Channel planning, forecasting & budgeting
- Email, Text Mktg & Push Mktg
- Test & Learn
- Agency management & Budget management
- Virtual team management
- Senior stakeholder management
- Conceptual thinking – Ability to ideate and develop new ideas, ability to understand and interpret insight.
- Numerical fluency – Ability to understand & interpret data & analytics, ability to manipulate data to draw conclusions.
- Commercial acumen – Drives performance, focuses on what’s financially important
- Bias for action – Decisive, gets things done, cuts through, persistent, dogged
- Articulate – Communicates well verbally and written
- Influential – Gravitas, authority, sophistication in managing stakeholders
- Resilient – Adapts well, copes easily with ambiguity
- Innovative – Tries new things, takes risks
- Collaborative – Embraces working with others, team rather than ‘I’
- Inspiring – Brings people on the journey, leads from the front
Post Office is an integral part of every community, upheld by the dedication and service of our postmasters. In a world that’s constantly evolving, we recognise the importance of adapting and growing. As we navigate the shifting landscapes of a digital age, our commitment to evolving is stronger than ever; without losing the essence of personal touch that defines us. Our journey forward is one of reflection, learning, and positive change.
Whilst there is much work to be done, we’re looking for people ready to think differently in tackling the challenges ahead – people who possess resilience and a deep sense of responsibility towards our postmasters and the communities they serve. This mission drives us, ensuring that we remain focused on our purpose and strategic intent. If you’re inspired by the prospect of making a meaningful difference and contributing to a future where Post Office can stand as a model of renewed progress and integrity, we want to hear from you. Join us on our journey in making Post Office a business that belongs to and serves everyone, shaping a new future legacy.
CRM Lead in London employer: Post Office
Contact Detail:
Post Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out as someone who truly gets what they're about.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the CRM Lead role. Highlight your experience in B2C CRM, your knack for data analytics, and your ability to drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our journey at Post Office.
We think you need these skills to ace CRM Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Lead role. Highlight your B2C CRM experience and any successful campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our mission. Be genuine and let your personality come through.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've driven results in previous roles. We love seeing tangible outcomes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Post Office
✨Know Your CRM Inside Out
Make sure you brush up on your B2C CRM knowledge. Be ready to discuss your experience with various CRM channels and how you've successfully executed strategies in the past. Highlight specific campaigns that delivered tangible results, as this will show your practical understanding of the role.
✨Showcase Your Analytical Skills
Since the role requires a good grasp of marketing analytics, come prepared with examples of how you've used data to drive decisions. Discuss any experience you have with customer segmentation and personalisation, as well as how you've measured the effectiveness of your campaigns.
✨Demonstrate Your Leadership Qualities
The CRM Lead position involves managing agencies and influencing senior leaders. Be ready to share instances where you've effectively managed teams or stakeholders. Highlight your ability to communicate clearly and inspire others, as this will be crucial for the role.
✨Emphasise Your Adaptability
Given the fast-paced environment mentioned in the job description, it's important to convey your resilience and adaptability. Share examples of how you've coped with ambiguity and driven performance in challenging situations. This will show that you're not just a fit for the role, but also for the dynamic culture at Post Office.
