At a Glance
- Tasks: Lead CRM strategy to drive customer growth and engagement for a trusted UK brand.
- Company: Join Post Office Ltd, a vital part of UK communities with a commitment to service.
- Benefits: Enjoy 27.5 days leave, bonuses, car allowance, and extensive development opportunities.
- Other info: Diverse and inclusive workplace with a focus on personal and professional growth.
- Why this job: Make a real impact by transforming CRM into a core growth engine.
- Qualifications: Proven CRM leadership experience in large B2C organisations required.
The predicted salary is between 47185 - 57671 £ per year.
As a CRM & Customer Growth Lead you will join us on a journey and undertake a pivotal role in transforming CRM into a core growth engine for the organisation. You will unlock the value of one of the UK's largest customer databases, drive greater personalisation and automation, and deliver measurable customer and commercial growth across the Post Office product portfolio.
Working closely with Product, Digital, Data, Analytics, Technology and Performance Marketing teams, you will define the future CRM operating model, lead one of Post Office's most significant agency relationships, and help shape the evolution of our marketing technology landscape as capabilities are increasingly brought in-house. In doing so, you will build a best-in-class CRM capability that delivers measurable customer and commercial growth across the Post Office product portfolio.
This is a unique opportunity for an experienced CRM leader who combines strategic thinking, commercial acumen and operational excellence to build a modern, scalable CRM capability at the heart of one of the UK's most trusted brands. How our people behave is as important to Post Office, as what is delivered. The CRM & Customer Growth Lead will role model the Post Office behaviours and demonstrate a Postmaster first mindset.
What we can do for you:
- 27.5 days annual leave (rising to 30 after 2 years), plus bank holidays
- Up to 18% on target bonus opportunity
- Annual car allowance
- Generous pension scheme with minimum 10% employer contribution
- Access to 24/7 digital GP services and our Employee Assistance Programme
- 6 x Life assurance and income protection after 12 months service
- Over 400 online courses, mentoring, apprenticeships, and development programmes
- Access to our benefits platform for exclusive discounts & savings
What you’ll need to succeed:
Experience:
- Significant experience leading CRM strategy within a large-scale B2C organisation.
- Proven track record of delivering customer acquisition, engagement and retention growth through CRM.
- Experience managing large customer databases and lifecycle marketing programmes.
- Experience leading CRM transformation programmes and operating model change.
- Experience leading large, strategic agency and supplier relationships, driving both performance outcomes and capability development.
- Experience working with modern CRM and marketing technology platforms.
- Experience shaping customer segmentation, personalisation and automation strategies.
- Strong commercial and financial acumen.
Skills:
- CRM strategy and lifecycle marketing
- Customer acquisition, engagement, retention and cross-sell
- Customer segmentation, personalisation and audience management
- CRM planning, forecasting and budget management
- Marketing technology (MarTech) and CRM platform management
- CRM transformation and operating model development
- Customer data, analytics and performance measurement
- Test-and-learn programme design and optimisation
- Agency and supplier leadership
- Commercial planning and business case development
- Senior stakeholder management and influencing
- Team leadership and capability
About us:
At Post Office Ltd, we’re proud to be at the heart of communities across the UK, upheld by the dedication and service of our postmasters. We offer essential services that people rely on every day, from parcels and banking to identity and government services. While we continue to evolve with digital innovation, our commitment to personal, face-to-face service remains core to who we are. Our journey is one of reflection, growth, and meaningful change. We’re looking for people who think differently. Those with resilience, purpose, and a deep sense of responsibility to our postmasters, partners and the communities they serve. If you're driven by the chance to make a real impact and help shape a future built on progress and integrity, we’d love to hear from you.
Application Guidance:
Our commitment to embracing diversity extends beyond just words. While we’ve outlined key skills above, we recognise that great candidates come from a variety of backgrounds. We value diverse perspectives and are committed to building an inclusive workplace where everyone can thrive. As a Disability Confident Employer, we recognise the value people with disabilities can bring to our business. If you require any reasonable adjustments throughout the recruitment process or would like further details on the job description, please contact talentacquisition@postoffice.co.uk.
We’re thrilled by your interest in this opportunity and truly value every application we receive. Please note the advert may close early if we receive a high volume of applications. Unfortunately, we’re unable to provide individual feedback on all submissions.
CRM & Customer Growth Lead in London employer: Post Office UK
Post Office Insurance is an exceptional employer, offering a dynamic work environment in London where innovation and customer value are at the forefront of our mission. With a competitive salary and a comprehensive benefits package, including generous annual leave and robust learning opportunities, we foster a culture of inclusivity and professional growth. Join us as we embark on an ambitious growth journey, where your contributions will directly impact our success in delivering quality insurance products to our customers.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Customer Growth Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Post Office UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Post Office UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Post Office UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Post Office UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Customer Growth Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Post Office UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Post Office UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Post Office UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Post Office UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Post Office UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Post Office UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
