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- Tasks: Lead and optimise PPC campaigns across Google Ads, Microsoft Ads, and social platforms.
- Company: Join Positive Planet, a sustainability consultancy driving real environmental and social progress.
- Benefits: Enjoy flexible hybrid working, 25 days annual leave, and a supportive team culture.
- Why this job: Make a positive impact while shaping our paid marketing strategy in a mission-driven environment.
- Qualifications: 5+ years in PPC, expert in Google Ads, and a passion for sustainability required.
- Other info: Be the sole PPC lead, owning strategy and execution in a growing business.
The predicted salary is between 36000 - 60000 £ per year.
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Positive Planet is a leading sustainability consultancy helping businesses measure, manage and communicate their impact. We work with organisations of all sizes to develop practical, tailored strategies that drive real environmental and social progress. We’re a purpose-driven, collaborative team on a mission to make sustainability accessible and actionable for all businesses.
The Role
We’re looking for a highly experienced Senior PPC Executive to join our team and take full ownership of our paid media strategy. As our in-house PPC expert, you’ll lead on planning, executing and optimising campaigns across Google Ads, Microsoft Ads and social platforms to drive high-quality leads and support our growth ambitions.
You’ll work closely with the Head of Marketing and wider team, but this is a hands-on, specialist role where your strategic thinking and deep PPC expertise will directly shape our performance and pipeline.
Key Responsibilities
- Own and manage all paid search and paid social campaigns from strategic design and implementation through to reporting and optimisation
- Develop and execute a data-driven Paid Search and Paid Media strategy aligned with lead generation targets across a range of products and services
- Build campaigns across Google Ads, Microsoft Ads, and LinkedIn platforms
- Continuously optimise campaigns to improve CPA, ROAS, and conversion rates (supported by our chosen CRO agency)
- Conduct thorough keyword research and competitor analysis,
- Set up tracking, reporting and attribution using GA4, Tag Manager, and Hubspot (CRM integration)
- Provide regular insights and performance reports to internal stakeholders, Identify new PPC opportunities and emerging platform trends, Support budget forecasting and ROI planning, Collaborate with the content & design teams and CRO agency to develop high-performing ad creative and landing pages.
About You
- 5+ years\’ experience in a hands-on PPC role, ideally in B2B or lead generation environments
- Proven track record of delivering results and managing PPC budgets
- Expert in Google Ads and Microsoft Ads
- Proficient in GA4, Google Tag Manager and conversion tracking setup
- Strong analytical mindset and confident using data to make decisions
- Comfortable being the sole PPC lead – owning strategy, setup and execution
- Self-starter who can manage multiple campaigns and priorities independently
- Passion for sustainability and a desire to make a positive impact
What We Offer
- A mission-driven organisation where your work contributes to real-world impact
- Autonomy and ownership over your specialist area
- Flexible hybrid working environment
- 25 days annual leave + bank holidays
- Opportunity to grow with a scaling business and shape our paid marketing strategy from the ground up
- A supportive and collaborative team culture
How to Apply
Please send your CV and a short cover letter outlining your PPC experience and why you\’re a great fit for Positive Planet to melissa@positiveplanet.ukwith the subject line ‘Application for Senior PPC Executive’.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
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Job function
Business Development and Sales
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Industries
Business Consulting and Services
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Senior PPC Executive employer: Positive Planet
Contact Detail:
Positive Planet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Executive
✨Tip Number 1
Familiarise yourself with Positive Planet's mission and values. Understanding their focus on sustainability will help you align your responses during interviews, showcasing your passion for making a positive impact.
✨Tip Number 2
Stay updated on the latest trends in PPC and digital marketing. Being able to discuss recent developments or case studies in your interview can demonstrate your expertise and commitment to continuous learning.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in the past. Highlighting your successes and the strategies you employed will give the interviewers confidence in your ability to lead their paid media efforts.
✨Tip Number 4
Network with current or former employees of Positive Planet on platforms like LinkedIn. Gaining insights from them can provide you with valuable information about the company culture and expectations, which can be beneficial during your application process.
We think you need these skills to ace Senior PPC Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your PPC experience, especially in B2B or lead generation environments. Use specific metrics to showcase your achievements, such as improvements in CPA or ROAS.
Craft a Compelling Cover Letter: In your cover letter, emphasise your passion for sustainability and how your skills align with Positive Planet's mission. Mention specific PPC strategies you've successfully implemented in the past.
Showcase Relevant Skills: Clearly outline your expertise in Google Ads, Microsoft Ads, GA4, and conversion tracking. Provide examples of how you've used data to drive decisions and optimise campaigns.
Follow Application Instructions: When applying, ensure you send your CV and cover letter to the specified email address with the correct subject line. This shows attention to detail and respect for the application process.
How to prepare for a job interview at Positive Planet
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with Google Ads and Microsoft Ads. Highlight specific campaigns you've managed, the strategies you implemented, and the results you achieved. This will demonstrate your capability to take ownership of their paid media strategy.
✨Understand Their Mission
Research Positive Planet's sustainability initiatives and be ready to express your passion for making a positive impact. Showing that you align with their mission can set you apart from other candidates.
✨Prepare Data-Driven Insights
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data to optimise campaigns. Discuss tools like GA4 and Google Tag Manager, and how you've leveraged them to improve CPA and ROAS.
✨Demonstrate Collaboration Skills
The role involves working closely with various teams, so be ready to share examples of how you've successfully collaborated with content, design, or CRO teams in the past. This will show that you're a team player who can thrive in a collaborative environment.