At a Glance
- Tasks: Lead analytics for the ATP Tour, shaping tennis's future through data-driven decisions.
- Company: Join the ATP Tour, the pinnacle of men's tennis, promoting excellence and innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with global impact and the chance to drive meaningful change.
- Why this job: Be a game-changer in sports analytics and influence the future of tennis.
- Qualifications: 8-10+ years in analytics, strong data skills, and a passion for tennis.
The predicted salary is between 80000 - 100000 £ per year.
Director of Sporting & Commercial Analytics
Location: London, UK
Reports to: Senior Vice President, Strategy & Analytics
About ATP Tour: The ATP Tour is responsible for organizing and showcasing the highest level of men’s tennis through a global calendar of events and tournaments. It brings together the world’s leading players, events, and partners under a unified structure, ensuring consistency, integrity, and excellence in competition. Beyond staging matches, the ATP Tour acts as a steward of the game, setting standards for professionalism, fairness, and innovation while continually evolving to meet the expectations of players, fans, and stakeholders worldwide. At its core, the ATP Tour stands for meritocracy, global reach, and the enduring appeal of individual athletic performance. The organization is committed to growing the sport’s impact - expanding its audience, enhancing fan engagement, and promoting values such as respect, resilience, and sportsmanship. Through this, the ATP Tour not only governs elite competition but also champions tennis as a force for connection and inspiration around the world.
The Role: The Director of Sporting & Commercial Analytics will lead the creation and expansion of the ATP’s analytics capabilities, helping to shape the future of tennis through data driven decision making. They will define and implement a new, centralised operating model for Analytics, and will also serve as an AI champion, instilling a clear roadmap for organisation-wide AI adoption. The position requires deep analytical expertise, strong leadership, a hands-on mindset and the ability to translate complex data into actionable insights and clear narratives for senior management.
Responsibilities:
- Act as the figurehead for Analytics at the ATP Tour across sporting and commercial
- Lead the execution of the wider Data & Analytics strategy alongside the Technology team
- Act as the figurehead for ATP Tour’s approach to AI, helping to drive company-wide adoption
- Establish and enhance regular reporting frameworks for senior management
- Lead and deliver high impact reactive and proactive analysis
- Use advanced analytics & ML to draw insight from large datasets & model future scenarios
- Develop and implement scalable data cleaning, transformation and analysis pipelines
- Expand data visualisation and self-service dashboard capabilities to empower stakeholders
- Serve as a key liaison with internal departments, external partners & global stakeholders
- Support budgeting and forecasting of the department, ensuring Analytics investments are linked to clear business outcomes
- Other responsibilities as required
Assessed Key Competencies:
- Innovative – Forward thinking leader that embraces AI, advanced analytics and emerging technologies to unlock new insights, improve decision making and enhance outcomes.
- Strategic – Ability to connect analytics initiatives to organisational priorities, shaping long-term data strategy while ensuring clear alignment to business value, performance goals and future growth.
- Technical Leadership – Provides credible technical direction across data architecture, advanced analytics and AI / ML, enabling effective collaboration with the Technology team.
- Communications – Skilled at translating complex data and technical concepts into clear, compelling narratives that influence senior stakeholders and drive informed decision making.
- Resilient & Adaptable – Thrives in fast-paced, evolving environments, maintaining focus and effectiveness amid ambiguity, shifting priorities and complex stakeholder demands.
- Stakeholder Management – Capable of building strong relationships across diverse, global stakeholders, acting as a trusted partner and ambassador for analytics to drive adoption and cross-functional impact.
- Change Agent – Drives organisational change by embedding data driven ways of working, overcoming resistance and ensuring analytics initiatives lead to tangible business outcomes and operational improvements.
Qualifications:
- 8-10+ years of experience in analytics or data science
- Experience managing and integrating large, complex datasets
- Strong data manipulation skills and proficient use of AI / ML tools
- Technology-agnostic and comfortable working in a modular environment
- Proven ability to build high quality dashboards and visualisation tools (e.g. Tableau, Power BI)
- Demonstrated ability to explain complex analytics to non-technical stakeholders with clarity
- Strong methodological rigor, data integrity practices, and attention to detail
- Success in building analytics capabilities in lean environments, working with autonomy
- Ability to thrive in a fast-paced, global environment with changing priorities
- Proven ability to operate as both a strategic leader and hands-on practitioner, taking end-to-end ownership of analytical problems from concept through to delivery
- Experience in sports, media & entertainment preferred; passion for tennis is advantageous
ATP Tour in London employer: Position Music
The ATP Tour is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and analytics drive the future of tennis. With a strong commitment to employee growth, the organisation fosters a culture of meritocracy and collaboration, empowering team members to lead impactful projects while embracing cutting-edge technologies like AI and advanced analytics. Employees benefit from a global network, opportunities for professional development, and the chance to contribute to the sport's evolution, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land ATP Tour in London
✨Tip Number 1
Network like a pro! Reach out to people in the tennis and analytics world on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytics projects, especially those related to sports. This will give you an edge and demonstrate your passion for the game.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of AI and analytics in sports. Be ready to discuss how you can drive change and innovation at the ATP Tour.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining us.
We think you need these skills to ace ATP Tour in London
Some tips for your application 🫡
Show Your Passion for Tennis:When you're writing your application, let your love for tennis shine through! Mention any experiences or moments that sparked your interest in the sport. We want to see that you’re not just qualified, but also genuinely excited about being part of the ATP Tour.
Highlight Your Analytical Skills:Make sure to showcase your analytical expertise clearly. Use specific examples from your past work where you've successfully used data to drive decisions or improve outcomes. We’re looking for someone who can turn complex data into actionable insights, so don’t hold back!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to the role. Highlight how your experience aligns with our mission at the ATP Tour and the specific responsibilities of the Director of Sporting & Commercial Analytics. We love seeing candidates who put in the effort!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us without any hiccups. Plus, it shows you’re serious about joining our team. So, get your application in and let’s make some tennis magic happen together!
How to prepare for a job interview at Position Music
✨Know Your Data Inside Out
Make sure you’re well-versed in the latest trends and technologies in analytics, especially AI and machine learning. Be prepared to discuss how you’ve used data to drive decision-making in previous roles, and think of specific examples that showcase your analytical prowess.
✨Showcase Your Leadership Skills
As a Director, you’ll need to demonstrate strong leadership capabilities. Prepare to talk about your experience in managing teams and projects, and how you’ve successfully driven change in past roles. Highlight any instances where you’ve acted as a change agent in your organisation.
✨Communicate Clearly and Effectively
You’ll be translating complex data into narratives for senior management, so practice explaining your analytical insights in simple terms. Use examples from your past work to illustrate how you’ve communicated technical concepts to non-technical stakeholders.
✨Be Ready for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems or analyse case studies related to sports analytics. Think through how you would approach these scenarios, focusing on your strategic thinking and ability to connect analytics initiatives to business outcomes.
