At a Glance
- Tasks: Lead analytics for the ATP Tour, shaping tennis's future through data-driven decisions.
- Company: Join the ATP Tour, the pinnacle of men's tennis, promoting excellence and innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with global influence and the chance to drive meaningful change.
- Why this job: Make a real impact in sports by leveraging analytics to enhance fan engagement and performance.
- Qualifications: 8-10 years in analytics, strong leadership, and a passion for tennis.
The predicted salary is between 80000 - 100000 £ per year.
The ATP Tour is responsible for organizing and showcasing the highest level of men’s tennis through a global calendar of events and tournaments. It brings together the world’s leading players, events, and partners under a unified structure, ensuring consistency, integrity, and excellence in competition. Beyond staging matches, the ATP Tour acts as a steward of the game, setting standards for professionalism, fairness, and innovation while continually evolving to meet the expectations of players, fans, and stakeholders worldwide.
At its core, the ATP Tour stands for meritocracy, global reach, and the enduring appeal of individual athletic performance. The organization is committed to growing the sport’s impact - expanding its audience, enhancing fan engagement, and promoting values such as respect, resilience, and sportsmanship. Through this, the ATP Tour not only governs elite competition but also champions tennis as a force for connection and inspiration around the world.
The Director of Sporting & Commercial Analytics will lead the creation and expansion of the ATP’s analytics capabilities, helping to shape the future of tennis through data driven decision making. They will define and implement a new, centralised operating model for Analytics, and will also serve as an AI champion, instilling a clear roadmap for organisation-wide AI adoption.
The position requires deep analytical expertise, strong leadership, a hands-on mindset and the ability to translate complex data into actionable insights and clear narratives for senior management.
Responsibilities:
- Act as the figurehead for Analytics at the ATP Tour across sporting and commercial
- Lead the execution of the wider Data & Analytics strategy alongside the Technology team
- Act as the figurehead for ATP Tour’s approach to AI, helping to drive company-wide adoption
- Establish and enhance regular reporting frameworks for senior management
- Lead and deliver high impact reactive and proactive analysis
- Use advanced analytics & ML to draw insight from large datasets & model future scenarios
- Develop and implement scalable data cleaning, transformation and analysis pipelines
- Expand data visualisation and self-service dashboard capabilities to empower stakeholders
- Serve as a key liaison with internal departments, external partners & global stakeholders
- Support budgeting and forecasting of the department, ensuring Analytics investments are linked to clear business outcomes
- Other responsibilities as required
Assessed Key Competencies:
- Innovative – Forward thinking leader that embraces AI, advanced analytics and emerging technologies to unlock new insights, improve decision making and enhance outcomes.
- Strategic – Ability to connect analytics initiatives to organisational priorities, shaping long-term data strategy while ensuring clear alignment to business value, performance goals and future growth.
- Technical Leadership – Provides credible technical direction across data architecture, advanced analytics and AI / ML, enabling effective collaboration with the Technology team.
- Communications – Skilled at translating complex data and technical concepts into clear, compelling narratives that influence senior stakeholders and drive informed decision making.
- Resilient & Adaptable – Thrives in fast-paced, evolving environments, maintaining focus and effectiveness amid ambiguity, shifting priorities and complex stakeholder demands.
- Stakeholder Management – Capable of building strong relationships across diverse, global stakeholders, acting as a trusted partner and ambassador for analytics to drive adoption and cross-functional impact.
- Change Agent – Drives organisational change by embedding data driven ways of working, overcoming resistance and ensuring analytics initiatives lead to tangible business outcomes and operational improvements.
Qualifications:
- 8-10+ years of experience in analytics or data science
- Experience managing and integrating large, complex datasets
- Strong data manipulation skills and proficient use of AI / ML tools
- Technology-agnostic and comfortable working in a modular environment
- Proven ability to build high quality dashboards and visualisation tools (e.g. Tableau, Power BI)
- Demonstrated ability to explain complex analytics to non-technical stakeholders with clarity
- Strong methodological rigor, data integrity practices, and attention to detail
- Success in building analytics capabilities in lean environments, working with autonomy
- Ability to thrive in a fast-paced, global environment with changing priorities
- Proven ability to operate as both a strategic leader and hands-on practitioner, taking end-to-end ownership of analytical problems from concept through to delivery
- Experience in sports, media & entertainment preferred; passion for tennis is advantageous
ATP Tour employer: Position Music
The ATP Tour is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and analytics drive the future of tennis. With a strong commitment to employee growth, the organisation fosters a culture of meritocracy and collaboration, empowering staff to leverage advanced analytics and AI to shape strategic decisions. Employees benefit from a global reach, engaging with top-tier stakeholders while contributing to the sport's evolution and enhancing fan engagement.
StudySmarter Expert Advice🤫
We think this is how you could land ATP Tour
✨Tip Number 1
Network like a pro! Reach out to people in the tennis and analytics space on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytical projects, especially those related to sports. This will give you an edge and demonstrate your passion for tennis.
✨Tip Number 3
Prepare for interviews by understanding the ATP Tour's mission and values. Be ready to discuss how your experience aligns with their goals, especially around innovation and data-driven decision making.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the ATP Tour team.
We think you need these skills to ace ATP Tour
Some tips for your application 🫡
Show Your Passion for Tennis:When you're writing your application, let your love for tennis shine through! Mention any experiences or moments that sparked your interest in the sport. We want to see that you’re not just qualified but also genuinely excited about being part of the ATP Tour.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight the skills and experiences that align with the role. Use keywords from the job description to show us you understand what we’re looking for. This will help your application stand out!
Be Clear and Concise:We appreciate clarity! When explaining your past experiences or achievements, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read and digest your information quickly.
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way to ensure it gets to the right people. Plus, you’ll find all the details you need about the role and our company there.
How to prepare for a job interview at Position Music
✨Know Your Data Inside Out
Make sure you’re well-versed in the latest trends and technologies in analytics, especially those relevant to sports. Brush up on your knowledge of AI and machine learning tools, as well as how they can be applied to enhance decision-making in tennis.
✨Showcase Your Leadership Skills
Prepare examples that demonstrate your ability to lead teams and drive change. Think about times when you’ve successfully implemented analytics strategies or influenced stakeholders with your insights. This role is all about being a figurehead for analytics, so show them you can take charge!
✨Communicate Clearly and Effectively
Practice explaining complex data concepts in simple terms. You’ll need to convey your insights to senior management who may not have a technical background. Use storytelling techniques to make your points relatable and impactful.
✨Be Ready to Discuss Stakeholder Management
Think about your experiences working with diverse teams and external partners. Be prepared to discuss how you’ve built relationships and driven collaboration across different departments. This will be key in ensuring the success of analytics initiatives at the ATP Tour.
