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For Companies At a Glance
- Tasks: Lead a dynamic team in crafting innovative performance marketing strategies.
- Company: Join Poseidon Music Ltd, a fast-growing entertainment company driving social change through immersive experiences.
- Benefits: Enjoy fully remote work, flexible hours, and up to 35 days of paid time off annually.
- Why this job: Make a real impact in the entertainment industry while working with a passionate international team.
- Qualifications: 7+ years in performance marketing, with proven leadership and expertise in Meta advertising.
- Other info: Equity opportunities available as we grow; ideal for those passionate about arts and social impact.
The predicted salary is between 43200 - 72000 £ per year.
Join our mission to create meaningful social impact through the power of immersive entertainment. We have sold 1.4 million tickets so far across 10 countries with our operation doubling every year, and we are looking for a strategic performance marketing leader to help us scale to new heights.
About Us
We are a fast-growing global entertainment company ($14M revenue, 60+ team members) creating immersive experiences that drive real social change. Our customers don’t just buy tickets - they become part of something bigger. We are ambitious, impact-driven, and ready for our next phase of growth.
The Opportunity
We are seeking a Head of Performance Marketing to lead our high-performing team of 6+ media buyers and analysts. We have built exceptional expertise on Meta (90% of our sales) and need a strategic leader who can maintain our Meta dominance while building our diversification strategy across TikTok, Google, and emerging platforms.
Budget: $500K-$1M+ monthly ad spend
What You’ll Do
- Strategic Leadership
- Own the complete performance marketing strategy and P&L for a $6M-$12M+ annual media budget, running campaigns in 100+ cities around the world.
- Lead, mentor, and scale a team of 6+ media buyers, plus analysts and specialists.
- Partner directly with the CEO/CMO to drive business growth and channel diversification.
- Design and implement upgrades to our performance marketing stack.
- Performance Optimization
- Maximise ROAS across all channels while maintaining our exceptional Meta performance.
- Drive our channel diversification strategy, reducing dependency on Meta.
- Implement advanced measurement and attribution strategies across the customer journey.
- Growth & Innovation
- Scale our proven acquisition model to new markets and demographics.
- Raise our average ROAS and LTV.
- Test and launch new platforms and creative formats.
- Build processes and systems to support rapid, sustainable growth.
Essential Experience
- 7+ years in performance marketing with 3+ years in leadership roles.
- Deep expertise in Meta advertising.
- Proven track record managing $3M+ annual media budgets.
- Experience scaling consumer brands, ideally in entertainment, events, or experiential sectors.
- Strong analytical skills with experience in attribution modeling and incremental testing.
- Hands-on experience with TikTok Ads, Google Ads, and other major platforms.
- Experience with programmatic, connected TV, or other advanced channels (preferred).
Leadership & Strategic Thinking
- Experience building and scaling high-performing marketing teams.
- Ability to balance day-to-day optimisation with long-term strategic planning.
- Strong communication skills.
- Strong emotional intelligence.
- Experience working in fast-paced, high-growth environments.
Nice to Have
- Conversion rate optimisation experience.
- International marketing experience.
- Experience with ticketing or event marketing.
- An interest in the arts and mission-driven or social impact organisations.
- Experience with or interest in advanced Martech stacks.
What We Offer
- Competitive base salary plus performance-based commission tied to company success.
- The chance to drive real social change through entertainment.
- Work with a passionate, high-performing international team spread across 12 countries.
- Equity opportunities as we continue our growth journey.
- Fully remote work, fully flexi-time.
- A kind, supportive company culture.
- Up to 35 days of Paid Time Off per year.
If you’re excited about combining world-class performance marketing with meaningful social impact, and getting in at the ground floor with a team who are leading a brand new industry, we’d love to hear from you.
Please Include
- Your CV highlighting relevant experience and results.
- A brief cover letter explaining why this role excites you.
- Examples of successful channel diversification or team scaling initiatives.
We are an equal opportunity employer committed to diversity and inclusion.
Head of Performance Marketing employer: Poseidon Music Ltd
Contact Detail:
Poseidon Music Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Familiarise yourself with Poseidon Music Ltd's mission and values. Understanding their focus on social impact through entertainment will help you align your experience and ideas with their goals during discussions.
✨Tip Number 2
Prepare to discuss your previous successes in performance marketing, especially regarding Meta advertising. Be ready to share specific metrics and outcomes that demonstrate your ability to manage large budgets effectively.
✨Tip Number 3
Showcase your leadership skills by preparing examples of how you've built and scaled high-performing teams. Highlight any experiences where you mentored team members or led cross-functional initiatives.
✨Tip Number 4
Research the latest trends in performance marketing, particularly around TikTok and Google Ads. Being knowledgeable about emerging platforms will demonstrate your strategic thinking and readiness to diversify their marketing channels.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially your achievements with Meta advertising. Include specific metrics like ROAS that demonstrate your success.
Craft a Compelling Cover Letter: Write a brief cover letter that explains why the Head of Performance Marketing role excites you. Connect your passion for social impact through entertainment with your professional expertise.
Showcase Your Leadership Experience: Include examples of successful team scaling initiatives and how you've led high-performing marketing teams. This is crucial as the role requires strong leadership skills.
Highlight Channel Diversification: Provide examples of successful channel diversification strategies you've implemented. Mention your hands-on experience with platforms like TikTok Ads and Google Ads to show your versatility.
How to prepare for a job interview at Poseidon Music Ltd
✨Showcase Your Leadership Experience
As a Head of Performance Marketing, you'll need to demonstrate your ability to lead and mentor a team. Prepare specific examples of how you've successfully managed teams in the past, focusing on your leadership style and the results achieved.
✨Highlight Your Meta Expertise
Given that 90% of sales come from Meta, it's crucial to showcase your deep understanding of Meta advertising. Be ready to discuss successful campaigns you've led, including metrics like ROAS, and how you plan to maintain and enhance this performance.
✨Discuss Diversification Strategies
The role requires a strong focus on diversifying marketing channels. Prepare to talk about your experience with TikTok Ads, Google Ads, and any other platforms. Share specific examples of how you've successfully reduced dependency on a single platform in previous roles.
✨Prepare for Strategic Discussions
You'll be partnering directly with senior leadership, so be prepared to discuss long-term strategic planning. Think about how you can balance day-to-day optimisation with broader business goals, and be ready to present your ideas clearly and confidently.
