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- Tasks: Lead strategic marketing for innovative Flame Resistant and Multinorm collections.
- Company: Join Portwest, a global leader in safety wear and workwear.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Why this job: Make an impact in the safety industry with cutting-edge marketing strategies.
- Qualifications: 7+ years in marketing, preferably in technical apparel or B2B sectors.
- Other info: Be part of a diverse team in a fast-paced, award-winning company.
The predicted salary is between 36000 - 60000 £ per year.
PORTWEST, a leading global manufacturer of safety wear, workwear and PPE is currently seeking applications for the position of Technical Marketing Manager based in Manchester, Sweden or Ireland, on a permanent basis reporting to the Senior Marketing Manager. Founded in 1904, Portwest has become one of the fastest growing workwear companies in the world currently employing over 5,100 staff worldwide. With 1400 styles across more than 20 ranges, we design, manufacture and distribute market leading workwear, safety wear and PPE in fully owned production facilities. We are on a mission to become the world's most requested PPE and Safety Wear Brand.
Job Summary
As the Technical Marketing Manager you will shape and execute strategic marketing initiatives for our Flame Resistant (FR) and Multinorm Collection. This role is pivotal in strengthening our brand presence, driving product adoption, and positioning Portwest as the first choice for safety-focused professionals worldwide. The ideal candidate will have strategic marketing expertise and ideally understand the Safety workwear market. They will have experience delivering campaigns that resonate with both B2B distributors and end-users across diverse industries and be willing to travel as the business requires.
Key Responsibilities
- Strategic planning
- Develop and execute the global marketing strategy for the FR and Multinorm product lines.
- Work closely with product development, technical sales, and the wider marketing team to align campaigns with business goals.
- Monitor industry trends and competitor activity to ensure Portwest stays at the forefront of innovation.
- Campaign Management
- Design and manage multi-channel campaigns (digital, trade shows, print, and PR) to drive awareness and demand.
- Create product positioning and messaging tailored to different regions and market sectors.
- Create and oversee the delivery of marketing collateral, sales tools, and technical content.
- Market Insights & Performance
- Conduct market research to identify customer and end user needs and trends.
- Track and analyse campaign performance, providing actionable insights and recommendations.
- Collaborate with distributors and partners to amplify reach and impact.
Requirements
- Bachelor's or master's degree in marketing, Business, or a related field.
- 7+ years of marketing experience, preferably in technical apparel, PPE, or an industrial B2B sectors.
- Proven track record in strategic campaign development and execution.
- Strong knowledge of digital marketing, trade marketing, and brand positioning.
- Excellent communication and project management skills.
- Ability to interpret technical product information and translate it into compelling marketing content.
- Experience working in a global, fast-paced environment.
Applicants must have a right to live and work in the relevant jurisdiction. Portwest is an equal opportunity employer. All applicants will be considered for employment without attention to age, gender, race, religion, sexual orientation, civil status, veteran status, family status, disability status or membership of a minority group.
Technical Marketing Manager in Manchester employer: Portwest
Contact Detail:
Portwest Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Portwest and its products. Understand their Flame Resistant and Multinorm collections inside out. This will show your genuine interest and help you stand out as a candidate who’s ready to hit the ground running.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Technical Marketing Manager. Highlight your strategic marketing expertise and any relevant campaigns you've managed that resonate with B2B distributors and end-users.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Portwest team and contributing to their mission.
We think you need these skills to ace Technical Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Technical Marketing Manager role. Highlight your strategic marketing expertise and any relevant experience in the safety workwear market. We want to see how your skills align with our mission at Portwest!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how you can contribute to our brand's growth. Don’t forget to mention your experience with B2B campaigns and how you can resonate with our target audience.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to deliver successful marketing campaigns. We love numbers, so if you can quantify your successes, even better! It shows us what you can bring to the table.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Portwest and our values!
How to prepare for a job interview at Portwest
✨Know Your Stuff
Make sure you understand the technical aspects of the Flame Resistant and Multinorm collections. Brush up on industry trends and competitor products so you can speak confidently about how Portwest stands out in the market.
✨Showcase Your Campaign Success
Prepare to discuss specific campaigns you've managed in the past, especially those that resonate with B2B distributors and end-users. Highlight your strategic planning skills and how you measured success through performance analytics.
✨Tailor Your Communication
Practice explaining complex technical information in a way that's easy to understand. This role requires translating technical product details into compelling marketing content, so be ready to demonstrate this skill during the interview.
✨Ask Insightful Questions
Prepare thoughtful questions about Portwest's current marketing strategies and future goals. This shows your genuine interest in the company and helps you gauge how you can contribute to their mission of becoming the world's most requested PPE brand.