At a Glance
- Tasks: Lead global brand strategy and drive consumer engagement across all channels.
- Company: Join a forward-thinking company focused on age inclusivity and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and lead high-performing marketing professionals.
- Why this job: Make a real impact on brand visibility and consumer connection in a dynamic environment.
- Qualifications: Proven experience in marketing leadership and strategic brand management.
The predicted salary is between 80000 - 120000 € per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Role summary: Reporting to the CEO, the Group Marketing Director is responsible for leading the Group's global brand and marketing strategy across all markets and channels. The role is accountable for strengthening brand equity, driving consumer engagement, supporting commercial growth, and delivering a consistent global brand experience. This role oversees all brand, digital, ecommerce marketing, communications, PR, and consumer engagement activities while working closely with commercial and product teams to support overall business performance.
Key Responsibilities:
- Develop and execute the Group's global brand strategy.
- Ensure consistency of brand identity, messaging, and positioning across all markets and channels.
- Strengthen long-term brand equity and consumer relevance.
- Lead all Group marketing functions including brand marketing, digital marketing, ecommerce marketing, PR, social media, content, and communications.
- Develop integrated marketing plans that support both brand and commercial objectives.
- Manage marketing budgets and ensure effective return on investment.
- Analyse consumer trends, market activity, and competitor performance.
- Use insights and data to inform marketing strategies and campaign planning.
- Identify opportunities for brand growth and customer engagement.
- Support ecommerce growth through acquisition, retention, CRM, and digital performance marketing strategies.
- Work closely with ecommerce and commercial teams to improve customer conversion and lifetime value.
- Lead the development and execution of global marketing campaigns and seasonal product launches.
- Ensure campaigns are aligned with brand objectives and commercial priorities.
- Develop strategic partnerships, collaborations, PR activity, and influencer relationships to increase brand visibility and engagement.
- Oversee corporate communications and brand storytelling.
- Lead and develop high-performing marketing teams and agency partners.
- Collaborate closely with the UK & EU Group Commercial Director, Worldwide Commercial teams, Global Product Strategy Director, CFO, and COO to align marketing activities with business objectives.
Key Measures:
- Brand awareness and brand equity growth.
- Marketing ROI and campaign performance.
- Customer acquisition and retention metrics.
- Ecommerce traffic, conversion, and engagement growth.
- Social media and digital engagement performance.
- PR reach and brand visibility.
- Contribution to revenue growth.
- Successful delivery of campaigns and product launches.
- Team performance and development.
- Delivery of strategic marketing objectives.
Group Marketing Director in Stoke-on-Trent employer: Portmeirion Group
As a Group Marketing Director at our company, you will thrive in a dynamic and inclusive work environment that values creativity and innovation. We offer competitive benefits, a strong focus on employee development, and opportunities for career advancement, all while being part of a mission-driven organisation that prioritises meaningful engagement with consumers. Located in the heart of the UK, our collaborative culture fosters teamwork and encourages you to make a significant impact on our global brand strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Director in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects and achievements. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. We want you to walk in confident, ready to discuss how you can elevate their brand and marketing strategy. Tailor your answers to reflect their values and goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, we’re here to support you every step of the way!
We think you need these skills to ace Group Marketing Director in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the specific skills and experiences that align with the Group Marketing Director role. Highlight your achievements in brand strategy, digital marketing, and team leadership to show us you’re the perfect fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background in marketing can help strengthen our brand equity and drive consumer engagement.
Showcase Your Data Skills:Since data-driven decisions are key in marketing, don’t forget to mention any experience you have with analysing consumer trends and market activity. We want to see how you’ve used insights to inform your strategies!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Portmeirion Group
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity and values. Understand their current marketing strategies and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can enhance their brand equity and consumer engagement.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful marketing strategies in the past. Highlight your experience with integrated marketing plans and how they supported both brand and commercial objectives. Be ready to share metrics that demonstrate your impact.
✨Be Data-Driven
Since the role involves analysing consumer trends and market activity, come prepared with insights from your previous roles. Discuss how you've used data to inform your marketing strategies and campaign planning. This will illustrate your analytical skills and ability to drive results.
✨Demonstrate Leadership Skills
As a Group Marketing Director, leading high-performing teams is crucial. Share your experiences in developing and managing teams, as well as collaborating with cross-functional partners. Highlight any successful partnerships or collaborations you've led that increased brand visibility and engagement.
