Overview and What We Offer
- Monday - Friday: 37.5 hours per week
- Location:Glasgow
- Refer a Friend Bonus: £1000 per successful referral – unlimited!
- Generous Holiday Entitlement
- Day Off for Your Birthday
- Staff recognition awards
- Hotel and Airline Discounts
- Employee Assistance Programme
- OUR COMPANY CULTURE.... We thrive on Excellence, Passion, Innovation, and Commitment. In a Bright, Energetic, and Fast-Paced environment, we push boundaries, celebrate success, and inspire growth every day.
- If Only is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees
Who We Are and What We Do
If Only, a multi-award-winning luxury tour operator, specialising in bespoke 5 Star holidays and cruises worldwide. We are 100% trade-focussed partnering exclusively with travel agents throughout the UK and Ireland, providing the expertise and resources to create truly personalised and unforgettable travel experiences. From handpicked properties and unique itineraries to unparalleled customer service, we empower our agency partners to exceed client expectations. We're passionate about travel, and are connoisseurs of luxury resorts, and experts at curating exceptional journeys. Join our team of dedicated professionals, as a leading name in luxury travel and help us make travel dreams a reality.
If Only is part ofThe Portman Travel Group click here to view our LinkedIn Careers Page and includes, Elegant Resorts, Clarity Business Travel Brighter Event, and Destination Sports Group
Role Purpose
The Marketing Executive will support If Only’s marketing activity by creating engaging content and compelling copy that showcases its premium travel experiences, builds brand awareness and generates interest in its holidays. Working under the guidance of the marketing team, the role will have a strong focus on social media content, short-form video and community engagement, alongside creating marketing emails and supporting wider campaigns to ensure a consistent brand voice across all marketing activity.
Operational
- Maintain the social media content calendar in line with marketing campaigns.
- Write engaging captions that reflect If Only’s tone of voice.
- Schedule and publish content across social media channels.
- Create and edit short-form videos, reels and stories.
- Adapt existing photography, videos and brand assets for social media.
- Monitor comments and messages, responding to or directing enquiries appropriately.
- Gather destination content and campaign ideas from colleagues and travel partners.
- Identify relevant social media trends and opportunities for new content.
- Review social media performance and suggest improvements.
- Write and proofread marketing emails and supporting campaign copy.
- Support the creation, checking and scheduling of email campaigns using existing templates.
- Assist with website copy updates and review email campaign results.
- Ensure all content is accurate, consistent with the brand and delivered on time.
Skills and Experience
- Previous exposure to or experience in a similar marketing or social media role.
- Strong copywriting and proofreading skills, with the ability to adapt content for social media, marketing emails and a premium travel audience.
- A good understanding of social media platforms and the types of content that engage different audiences.
- Confidence in creating simple short-form video content, or a willingness to develop these skills.
- Excellent attention to detail when reviewing holiday information, promotional offers and customer-facing content.
- Good organisational skills, with the ability to manage content schedules and competing deadlines with support.
- A basic understanding of how to interpret performance results and use feedback to improve content.
- A proactive and collaborative approach, with a willingness to contribute ideas and learn new tools and techniques.
- Knowledge of Adobe video-editing tools, CapCut, email marketing platforms and social media scheduling tools.
- An interest in travel, destination storytelling and premium brands.
Marketing Executive in Glasgow employer: Portman Travel Group
Portman Travel Group is an attractive employer due to its bright and energetic company culture, which emphasizes professional growth and inclusivity. Employees benefit from generous holiday entitlements, a day off for their birthday, and an Employee Assistance Programme, making it a supportive workplace. The opportunity for career advancement in a fast-paced environment further enhances its appeal.
