PORTMAN GROUP

About Portman Group

The Portman Group is a leading organization in the UK dedicated to promoting responsible drinking and ensuring that alcohol products are marketed responsibly. Established in 1989, the group works closely with various stakeholders, including producers, retailers, and government bodies, to foster a culture of moderation and safety in alcohol consumption.

One of the core activities of the Portman Group is the development and enforcement of the Code of Practice on the Naming, Packaging, and Promotion of Alcoholic Drinks. This code sets out clear guidelines for the industry to follow, ensuring that marketing practices do not encourage irresponsible drinking.

In addition to its regulatory role, the Portman Group actively engages in public education campaigns aimed at raising awareness about the risks associated with excessive alcohol consumption. These initiatives are designed to inform consumers and promote healthier choices.

The organization also conducts research and analysis on alcohol consumption trends, providing valuable insights that help shape policies and practices within the industry. By collaborating with academic institutions and public health organizations, the Portman Group contributes to a better understanding of alcohol-related issues.

Furthermore, the Portman Group supports the development of best practices among its members, encouraging innovation and responsibility in product development and marketing strategies. The group believes that a responsible approach to alcohol can benefit both consumers and the industry as a whole.

With a commitment to transparency and accountability, the Portman Group regularly publishes reports and updates on its activities, ensuring that stakeholders are informed about its progress and initiatives. The organization is dedicated to creating a safer drinking environment for all and continues to lead the way in promoting responsible alcohol consumption in the UK.