At a Glance
- Tasks: Create engaging social media content and drive brand visibility for Portman Finance Group.
- Company: Join a leading finance company helping UK SMEs thrive since 2007.
- Benefits: Flexible working hours, creative environment, and opportunities for professional growth.
- Other info: Be part of a dynamic team with a passion for innovation and creativity.
- Why this job: Make an impact by shaping our online presence and connecting with diverse audiences.
- Qualifications: Experience in social media, graphic design, and data-driven content strategy.
The predicted salary is between 30000 - 40000 £ per year.
Company Overview
Portman Finance Group was established in 2007 to provide UK SMEs with access to a range of finance options under one roof. We have now arranged over £1 billion in funding for over 15,000 companies. Portman secures finance for businesses of all sizes via our own lending and a panel of over 40 partners. We offer flexible payment terms, reducing large initial outlays and protecting cash flow, and are one of the largest privately owned Broker-Lenders in the UK. Portman works with any type of private sector business. We have a long and successful history financing a variety of assets, quickly and easily.
Purpose
Reporting to Head of Brand & Creative: The role is responsible for producing content for Portman’s social media channels to increase brand visibility, engage key audiences, and support business growth. You will create high-quality visual and video content, identify trends, and use analytics to guide content strategy and improve performance.
Goals
Raise the profile of all trading brands within the Group, contribute to sales lead generation, improve online conversion, measurement of activity to assess the impact of content on the above, fostering long-term loyalty (customer and employee).
Key Responsibilities
- Ownership, production and delivery of engaging, industry-relevant content to meet business objectives across all active, and yet to be activated, social media channels as well as the company websites where appropriate.
- Produce graphics and video content.
- Engage with customers, partners, investors, employees, and potential talent.
- Supplementary lead generation by driving awareness through social media.
- Position Portman as a destination employer and increase employer brand exposure.
- Track performance and use analytics to inform future content decisions.
- Identify and leverage trending topics and formats to boost engagement.
- Grow an understanding of our audience and partners to identify specific talking points / insights / engagement opportunities.
- Competitor market analysis.
- Stay updated regarding the latest platform algorithms and engagement tools.
- Broadcast the values of Portman through an authentic narrative of our Culture, Mission, Achievements, Employee Experience, Knowledge.
Core Skills Required
- Social media content delivery.
- Motion graphics and video production.
- Graphic design and desktop publishing (Adobe Creative Suite).
- Copywriting.
- Trend spotting and digital storytelling within niche audiences.
- Data/analytics-driven decision making.
- A.I. Content/Asset Generation.
- Previous use of social media scheduling tools such as Zoho / HootSuite / Sprout Social.
Social Media Manager employer: Portman Finance Group
Portman Finance Group is an exceptional employer, offering a dynamic work environment that fosters creativity and innovation in the heart of the UK finance sector. With a strong commitment to employee growth, we provide opportunities for professional development and encourage a collaborative culture where your contributions directly impact our success. Join us to be part of a team that values your input and supports your career journey while making a meaningful difference for SMEs across the country.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Portman Finance Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Portman Finance Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Portman Finance Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Portman Finance Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Portman Finance Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Portman Finance Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Portman Finance Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Portman Finance Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Portman Finance Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Portman Finance Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
