At a Glance
- Tasks: Manage and enhance our websites to drive sales leads and improve user experience.
- Company: Join Portman Finance Group, a leading finance provider for UK SMEs.
- Benefits: Enjoy a competitive salary, bonus, enhanced leave, and vibrant office culture.
- Other info: Dynamic environment with opportunities for growth and collaboration.
- Why this job: Make a real impact on website performance and customer engagement.
- Qualifications: 5 years in website management, strong SEO knowledge, and copywriting skills.
The predicted salary is between 35000 - 45000 £ per year.
Key Purpose of the Role: To manage the Portman Finance Group websites with the aim of boosting sales leads through improvements to traffic and conversion rate. Much of the marketing budget is spent driving potential customers to the website. The smooth operation of the site, organic ranking and usability of the site has a huge impact on the success of marketing campaigns as well as business revenue.
Responsible for:
- Managing Portman Finance Group’s Wordpress-based websites and app, supported by an external developer. The role encompasses all aspects of website management other than the actual coding and production of design assets, broadly split into 4 areas:
- Owning the functionality and UX / UI of the website. Deploying and using any appropriate testing, monitoring or analytical software designed to understand user behaviour on the site. Suggesting changes and executing them once approved.
- Lead the provision of all quality customer-focused content. Reviewing, writing or supporting the production of regular web page copy, case studies and blog articles. Supporting the execution of campaign landing page content, any video content and explainers. Owning any creative and functional redevelopments of the site.
- Owning website technical, content and navigational SEO, GEO and AIO, boosting site ranking to the right audience.
- Ongoing analysis of website performance across key metrics. Building measurability into website changes to understand their effectiveness. Deploying a test and learn strategy. Presenting and learning from results. Building and executing a roadmap for change.
- The role also involves taking ownership of the app from the existing agency and replacing them as a provider then leading the redevelopment of the app.
Software in use: Wordpress and associated plug-ins, Zoho CRM, Tag Manager, Search Console, OneTrust.
Requirements
- Must have:
- 5 years experience in a website management marketing role, preferably in a sales-focused business.
- Experience of Wordpress, and the suite of Google tools.
- A strong and up-to-date knowledge of the latest SEO techniques.
- A sound level of copywriting.
- Experience of working with data and an understanding of measurement techniques.
- Familiarity with a test and learn approach.
- Attention to detail; ensuring flawless execution across all deliverables.
The ideal candidate should be:
- Comfortable in a fast-paced environment.
- Happy to challenge and be challenged, to collaborate and produce work of the highest quality.
- Proactive in pushing the business forward.
- An open communicator with a curious mind.
- Able to build relationships across the business.
- A problem solver, able to investigate issues and find solutions without always having to escalate.
Benefits
- Competitive basic salary and annual bonus;
- Vibrant, high-spec office environment;
- Enhanced annual leave, increasing with length of service;
- Salary sacrifice pension;
- Quarterly all-staff events and dynamic culture.
Company Overview: Portman Finance Group was established in 2007 to provide UK SMEs with access to a range of finance options under one roof. We have now arranged over £1 billion in funding for over 15,000 companies. Portman secure finance for businesses of all sizes via our own lending and panel of over 40 partners. We offer flexible payment terms, reducing large initial outlays and protecting cash-flow, and are one of the largest privately owned Broker-Lenders in the UK. Portman work with any type of private sector business. We have a long and successful history financing a variety of assets, quickly and easily. If you’re looking to lease or purchase further equipment, release equity or simply borrow, Portman can provide your business with the finance it needs.
Please note that as part of the recruitment process a criminal records check/credit history check will be carried out by an authorised third party.
Website Manager in Northampton employer: Portman Finance Group
Portman Finance Group is an exceptional employer, offering a vibrant and high-spec office environment that fosters collaboration and creativity. With competitive salaries, enhanced annual leave, and opportunities for professional growth, employees are encouraged to thrive in a fast-paced setting while contributing to meaningful projects that support UK SMEs. The dynamic culture, coupled with quarterly all-staff events, ensures a rewarding workplace experience for those looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Website Manager in Northampton
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work. This is especially important for a Website Manager role, as it demonstrates your expertise in managing and improving websites.
✨Tip Number 3
Prepare for interviews by researching the company and its website. Be ready to discuss how you can boost their sales leads and improve user experience based on your findings.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Website Manager in Northampton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Website Manager role. Highlight your experience with Wordpress, SEO techniques, and any relevant marketing roles you've had. We want to see how your skills align with what we're looking for!
Showcase Your Creativity:Since this role involves managing content and user experience, don’t hesitate to showcase your creative side. Include examples of web pages or campaigns you've worked on that demonstrate your ability to engage users and boost conversion rates.
Be Data-Driven:We love numbers! If you’ve used analytics tools to measure website performance or improve user experience, make sure to mention it. Share specific metrics or results from your past work to show how you can contribute to our goals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're proactive, which is a quality we value!
How to prepare for a job interview at Portman Finance Group
✨Know Your Stuff
Before the interview, make sure you’re well-versed in the latest SEO techniques and website management strategies. Brush up on your knowledge of Wordpress and the tools mentioned in the job description, like Google Analytics and Tag Manager. This will show that you're not just a candidate, but someone who’s genuinely interested in the role.
✨Showcase Your Experience
Prepare specific examples from your past work that demonstrate your ability to boost traffic and conversion rates. Think about times when you successfully managed a website or improved user experience. Being able to share these stories will help you stand out as a strong candidate.
✨Be Data-Driven
Since the role involves ongoing analysis of website performance, be ready to discuss how you've used data to inform decisions in previous roles. Bring examples of metrics you've tracked and how they influenced your strategies. This will highlight your analytical skills and your understanding of what drives success.
✨Ask Smart Questions
At the end of the interview, don’t forget to ask insightful questions about the company’s current website challenges or their goals for the future. This shows that you’re proactive and genuinely interested in contributing to their success. Plus, it gives you a chance to assess if the company is the right fit for you!
