At a Glance
- Tasks: Analyse marketing data to boost campaign effectiveness and drive revenue growth.
- Company: Join Portman Finance Group, a leading finance provider for UK SMEs.
- Benefits: Enjoy competitive salary, enhanced leave, and vibrant office culture.
- Other info: Dynamic environment with opportunities for professional growth and collaboration.
- Why this job: Make a real impact by transforming data into actionable marketing strategies.
- Qualifications: 5 years in data-focused marketing, strong Excel skills, and analytical mindset.
The predicted salary is between 30000 - 40000 £ per year.
Key Purpose of the Role: To arm the marketing team and wider Portman business with the data and recommendations needed to improve the effectiveness of campaigns through analysis, segmentation, research and profiling.
Systematic reporting of campaigns and business trends to spot opportunities for improvement and therefore increased revenue. Segmentation to identify opportunities for effective personalised messaging with the aim of increased conversion. Customer research and profiling with the aim of improving the relevancy of messaging and therefore conversion.
Responsible for:
- Proving the Head of Marketing, Marketing team and wider business with campaign analysis and market intelligence designed to improve the effectiveness of marketing campaigns.
- Replacing ad-hoc analysis designed to answer specific one-time questions, with systematic monitoring, so that campaign performance can be more clearly tracked, trends and opportunities can be identified and exploited.
Campaign Analysis:
- Gather information on all aspects of marketing campaigns, ensuring measurability is built into the campaign itself, with the aim of determining an ROI per channel and per campaign. This will typically involve collating information from email, social, direct mail and advertising channels via our analytics platform and producing a summary report with recommendations.
Segmentation:
- Create customer segmentations, identifying groups of customers whose patterns or characteristics make viable sales opportunities.
- Work with the tech team to add tested and productive segmentation types to the CRM.
- Produce campaign contact lists for email and direct mail channels.
- Advise on targeting for digital advertising audiences.
- Investigate and make recommendations.
Research:
- Competitors – what are they doing
- Lenders – what are they offering
- Customers – what do they think and need? Create customer profiles representing the buyers of different products or from different market sectors to improve messaging and targeting.
Software in use: Zoho CRM and Zoho Analytics. Excel.
Requirements
- Must have: 5 years experience in a heavily data focused marketing or analytics role.
- Sound Excel skills and proven ability to work with analytical tools.
- Be able to understand and interpret data, spotting patterns, making recommendations, not just reporting.
- Familiarity with measuring a test and learn approach across channels.
The ideal candidate should be:
- Comfortable in a fast-paced environment.
- Happy to challenge and be challenged, to collaborate and produce work of the highest quality.
- Proactive in pushing the business forward.
- An open communicator with a curious mind.
- Able to build relationships across the business.
- A problem solver, able to investigate issues and find solutions without always having to escalate.
Benefits
- Competitive basic salary and annual bonus;
- Vibrant, high-spec office environment;
- Enhanced annual leave, increasing with length of service;
- Salary sacrifice pension;
- Quarterly all-staff events and dynamic culture.
Company Overview: Portman Finance Group was established in 2007 to provide UK SMEs with access to a range of finance options under one roof. We have now arranged over £1 billion in funding for over 15,000 companies. Portman secures finance for businesses of all sizes via our own lending and panel of over 40 partners. We offer flexible payment terms, reducing large initial outlays and protecting cash-flow, and are one of the largest privately owned Broker-Lenders in the UK. Portman works with any type of private sector business. We have a long and successful history financing a variety of assets, quickly and easily. If you’re looking to lease or purchase further equipment, release equity or simply borrow, Portman can provide your business with the finance it needs.
Please note that as part of the recruitment process a criminal records check/credit history check will be carried out by an authorised third party.
Marketing Analyst in Northampton employer: Portman Finance Group
Portman Finance Group is an exceptional employer, offering a dynamic work environment where employees can thrive and develop their skills in customer relations. With a strong focus on professional growth, the company provides comprehensive training and support for those looking to advance into regulated finance roles. Located in the heart of the UK, Portman fosters a collaborative culture that values employee contributions and encourages a proactive approach to client service, making it an ideal place for individuals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst in Northampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Portman Finance Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Portman Finance Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Portman Finance Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Portman Finance Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analyst in Northampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Portman Finance Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Portman Finance Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Portman Finance Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Portman Finance Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Portman Finance Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Portman Finance Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
