<\/span><\/span><\/span><\/b>Manage the day -to -day Marketing operation, owning the campaign plan and ensuring that each channel is effectively tied in, maximising effectiveness in generating quality sales leads for Portman.
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Measurement
<\/span><\/span><\/span><\/b>Generate sales leads for the business that convert into finance agreements, driving the contribution of marketing to Portman’s bottom line.
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Reporting to
<\/span><\/span><\/span><\/b>Chief Operating Officer
<\/span><\/span><\/span>
Based
<\/span><\/span><\/span><\/b>5 days p/w in the office at NN4 7YE
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Direct Reports
<\/span><\/span><\/span><\/b>Marketing Executive
Senior Marketing Executive
Website Manager<\/span><\/span><\/span><\/div>
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<\/span><\/span>Responsibilities<\/span><\/span><\/span><\/b>
<\/span><\/span><\/span><\/b><\/span><\/div>
- Manage the marketing budget and marketing plan to generate as many high -quality sales leads for the business as possible. Primarily looking after the Portman Finance Group brand but working on other group brands as required by the business.<\/span><\/span><\/span><\/span>
<\/li> - Manage the email marketing programme.<\/span><\/span><\/span><\/span>
<\/li> - Manage template emails for the sales team.<\/span><\/span><\/span><\/span>
<\/li> - Manage the direct mail programme.<\/span><\/span><\/span><\/span>
<\/li> - Manage sector marketing, advertising and associated exhibitions.<\/span><\/span><\/span><\/span>
<\/li> - Manage digital advertising and PPC campaigns via our agency.<\/span><\/span><\/span><\/span>
<\/li> - Manage the effectiveness of the website and app as organic lead generation tools and landing page for campaigns.<\/span><\/span><\/span><\/span>
<\/li> - Ensure campaigns are coordinated across channels and implement test and learn strategies.<\/span><\/span><\/span><\/span>
<\/li> - Understand the performance of each channel and initiative to report on the effectiveness of the marketing function. Producing data as required using our analytics platform.<\/span><\/span><\/span><\/span>
<\/li> - Work with the Head of Brand to produce content in line with the brand guidelines and tone of voice and to direct social media content.<\/span><\/span><\/span><\/span>
<\/li> - Work with the Tech Team to evolve the CRM platform where necessary.<\/span><\/span><\/span><\/span>
<\/li><\/ul><\/span>Requirements<\/h3>15+ years experience in a business -to -business marketing environment.<\/span><\/span><\/span><\/span><\/li>5+ years experience of managing teams.<\/span><\/span><\/span><\/span><\/li>Very commercial and sales focused.<\/span><\/span><\/span><\/span><\/li>Ability to work with stakeholders at all levels of seniority across the business.<\/span><\/span><\/span><\/span><\/li>Experience of working across marketing channels.<\/span><\/span><\/span><\/span><\/li>High level of numeracy and data literacy.<\/span><\/span><\/span><\/span><\/li>Up to date with current marketing issues trends and techniques.<\/span><\/span><\/span><\/span><\/li><\/ul><\/div><\/span>Benefits<\/h3>Competitive basic salary and annual bonus;<\/span><\/span><\/li>Vibrant, high -spec office environment;<\/span><\/span><\/li>Enhanced annual leave, increasing with length of service;<\/span><\/span><\/li>Salary sacrifice pension;<\/span><\/span><\/li>Quarterly all -staff events and dynamic culture<\/span><\/span><\/li><\/ul><\/div><\/div>Company Overview<\/span><\/span><\/span><\/span><\/b><\/div><\/span><\/span><\/span><\/span><\/b>Portman Finance Group was established in 2007 to provide UK SMEs with access to a range of finance options under one roof. We have now arranged over £1billion in funding for over 15,000 companies.<\/span><\/span> <\/span><\/span><\/span><\/span><\/span><\/div><\/span><\/span><\/span><\/span><\/span>Portman secure finance for businesses of all sizes via our own lending and panel of over 40 partners. We offer flexible payment terms, reducing large initial outlays and protecting cash -flow, and are one of the largest privately owned Broker -Lenders in the UK.<\/span><\/span><\/span><\/span><\/div><\/span><\/span><\/span><\/span>Portman work with any type of private sector business. We have a long and successful history financing a variety of assets, quickly and easily. If you’re looking<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/b>to lease or purchase further equipment, release equity or simply borrow, Portman can provide your business with the finance it needs.<\/span><\/span><\/span><\/span><\/div><\/span><\/span><\/span><\/span>Please note that as part of the recruitment process a criminal records check/credit history check will be carried out by an authorised third party.<\/span><\/span><\/span><\/span><\/b><\/div><\/span>
