At a Glance
- Tasks: Lead marketing operations, manage campaigns, and generate quality sales leads for Portman.
- Company: Join Portman Finance Group, a leader in providing finance solutions to UK SMEs.
- Benefits: Competitive salary, annual bonus, enhanced leave, and vibrant office culture.
- Other info: Enjoy a high-spec office environment and quarterly all-staff events.
- Why this job: Make a significant impact on business growth while leading a dynamic marketing team.
- Qualifications: 15+ years in B2B marketing, with strong team management and commercial focus.
The predicted salary is between 60000 - 80000 £ per year.
- Northampton, United Kingdom | Posted on 08/07/2026
- Purpose
Manage the day‑to‑day Marketing operation, owning the campaign plan and ensuring that each channel is effectively tied in, maximising effectiveness in generating quality sales leads for Portman.
Measurement
Generate sales leads for the business that convert into finance agreements, driving the contribution of marketing to Portman’s bottom line.
- Reporting to
- Chief Operating Officer
- Based
- 5 days p/w in the office at NN4 7YE
- Direct Reports
- Marketing Executive, Senior Marketing Executive, Website Manager
Responsibilities
- Manage the marketing budget and marketing plan to generate as many high‑quality sales leads for the business as possible.
Primarily looking after the Portman Finance Group brand but working on other group brands as required by the business.
- Manage the email marketing programme.
- Manage template emails for the sales team.
- Manage the direct mail programme.
- Manage sector marketing, advertising and associated exhibitions.
- Manage digital advertising and PPC campaigns via our agency.
- Manage the effectiveness of the website and app as organic lead generation tools and landing page for campaigns.
- Ensure campaigns are coordinated across channels and implement test and learn strategies.
- Understand the performance of each channel and initiative to report on the effectiveness of the marketing function. Producing data as required using our analytics platform.
- Work with the Head of Brand to produce content in line with the brand guidelines and tone of voice and to direct social media content.
- Work with the Tech Team to evolve the CRM platform where necessary.
Requirements
- 15+ years experience in a business‑to‑business marketing environment.
- 5+ years experience of managing teams.
- Very commercial and sales focused.
- Ability to work with stakeholders at all levels of seniority across the business.
- Experience of working across marketing channels.
- High level of numeracy and data literacy.
- Up to date with current marketing issues, trends and techniques.
- Competitive basic salary and annual bonus.
- Vibrant, high‑spec office environment.
- Enhanced annual leave, increasing with length of service.
- Quarterly all‑staff events and dynamic culture.
- Company Overview
Portman Finance Group was established in 2007 to provide UK SMEs with access to a range of finance options under one roof.
We have now arranged over £1billion in funding for over 15,000 companies.
Portman secure finance for businesses of all sizes via our own lending and panel of over 40 partners.
We offer flexible payment terms, reducing large initial outlays and protecting cash‑flow, and are one of the largest privately owned Broker‑Lenders in the UK.
Portman work with any type of private sector business.
We have a long and successful history financing a variety of assets, quickly and easily.
If you’re looking to lease or purchase further equipment, release equity or simply borrow, Portman can provide your business with the finance it needs.
Note that as part of the recruitment process a criminal records check/credit history check will be carried out by an authorised third party.
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Head of Marketing Operations in Northampton employer: Portman Asset Finance Ltd
Portman Finance Group is an exceptional employer, offering a vibrant and high-spec office environment in Northampton, where collaboration and innovation thrive. With a strong focus on employee growth, enhanced annual leave, and dynamic quarterly events, we foster a culture that values contributions and encourages professional development. Join us to be part of a leading privately owned Broker-Lender, where your expertise in marketing operations will directly impact our mission to support UK SMEs with tailored finance solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Operations in Northampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Portman Asset Finance Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Portman Asset Finance Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Portman Asset Finance Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Portman Asset Finance Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Operations in Northampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Portman Asset Finance Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Portman Asset Finance Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Portman Asset Finance Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Portman Asset Finance Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Portman Asset Finance Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Portman Asset Finance Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
