At a Glance
- Tasks: Lead digital strategies and deliver integrated campaigns for diverse clients.
- Company: Dynamic agency focused on innovative digital communications.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a team that values diversity and fosters creativity.
- Why this job: Shape impactful digital strategies and work with a collaborative team.
- Qualifications: 7+ years in digital communications with strong strategic and delivery skills.
The predicted salary is between 56700 - 69300 £ per year.
- Agency
- Portland
- Job Function
- Consulting
- Job Subfunction
- Business and Change Consulting
Job Description
- Digital Account Director
- Full Time
Portland is seeking an Account Director to lead high-quality digital communications for clients across sectors and markets.
You will be the senior day-to-day digital adviser: connecting business and communications objectives to audience-led channel strategy, disciplined delivery and continual optimisation.
- What success looks like
- Trusted client counsel that sets and executes digital strategy in line with stakeholder needs and organisational priorities.
- Integrated programmes that bring together organic social, paid media, web & SEO, influencer and content into one clear influence programme.
- Digital campaigns delivered on time, on budget and with meaningful performance insight.
- Practical, responsible advice on AI-enabled communications and generative-engine optimisation (GEO).
- A collaborative digital team that grows its capability through coaching, experimentation and knowledge sharing.
Responsibilities
- Lead digital strategies for clients across industries and markets, ensuring they are audience-led, integrated and aligned to wider communications objectives.
- Advise clients on how to use their digital assets and channels most effectively to reach priority stakeholders and target audiences.
- Lead the planning and delivery of integrated digital campaigns across clients' owned, earned and paid channels.
- Oversee the delivery of client digital communications, including social media, websites and other online platforms, maintaining high standards of quality and consistency.
- Devise and execute paid media strategies across Linked In, Meta and Google.
- Develop and deliver influencer engagement strategies, from identifying the right partners through to activation, management and evaluation.
- Lead GEO audits and translate findings into practical recommendations that strengthen visibility and performance across client channels and content.
- Provide clear, practical counsel on the appropriate and responsible use of AI in communications, including opportunities to optimise content and workflows.
- Manage the digital elements of client issues and crises, including rapid response, online reputation management and recovery activity.
- Support new-business pitches and proposals with compelling digital insight, strategy and delivery plans.
- Help build Portland’s understanding of, and capability in, innovative communications through knowledge sharing, coaching and collaboration.
Experience
Essential
- At least seven years of relevant experience in a digital communications environment.
- A proven record of leading digital communications across organic and paid social, web optimisation, content and integrated campaign delivery.
- Hands-on strategic and delivery experience with Linked In, Meta and Google paid platforms, including planning, optimisation and performance reporting.
- Demonstrable influencer strategy and activation experience, with sound judgement on partnership selection, briefing, measurement and disclosure.
- Working knowledge of GEO and AI-mediated discovery.
- Experience advising senior clients, leading multi-disciplinary teams and managing multiple workstreams in a fast-paced environment.
- Strong written, presentation and interpersonal skills; commercially aware, organised and calm under pressure, particularly during issues or crises.
Desirable
- Experience across multiple markets, regulated sectors or complex stakeholder environments.
- Familiarity with social listening, web analytics, CMS, SEO and measurement tools.
- Experience contributing to winning pitches, account growth or capability-building initiatives.
- A commitment to inclusive communications and curiosity about culture, technology and changing audience behaviour.
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent.
We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
We strongly believe that celebrating what makes us different makes us better together.
Join us—we look forward to getting to know you.
We will process your personal data in accordance with our Recruitment Privacy Notice.
- Link to Recruitment Privacy Notice: https://www. omc. com/privacy-notice/
- #J-18808-Ljbffr
Account Director employer: Portland
At Woodhead Restaurant Group, we pride ourselves on being a leading employer in the hospitality industry, offering a vibrant work culture that values honesty, respect, and personal development. Our commitment to nurturing talent is reflected in our exceptional training programmes and supportive environment, ensuring that every team member has the opportunity to thrive and build a rewarding career. Located in the heart of Fitzrovia, our Michelin-starred restaurant, Portland, provides a unique chance to work with outstanding seasonal produce while being part of a passionate and ambitious kitchen team.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Portland and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Portland are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Portland on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Portland. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Portland. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Portland:Show us that you’ve done your homework! In your application, briefly mention what you admire about Portland’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Portland
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Portland will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Portland, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
