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- Tasks: Drive impactful marketing campaigns and optimise customer journeys using Marketo.
- Company: Join a global SaaS powerhouse making waves in the marketing tech space.
- Benefits: Enjoy flexible work options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values innovation and creativity in marketing.
- Qualifications: Advanced expertise in Marketo and experience with CRM integrations required.
- Other info: This role is perfect for data-driven innovators eager to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
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Marketo Automation Specialist, Manchester
Client:
Location: Manchester, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: c4393aa46f9c
Job Views: 19
Posted: 12.08.2025
Expiry Date: 26.09.2025
Job Description:
Posted On: 14th August 2024
Are you a Marketo maestro ready to join a global brand?
Join our client\’s SaaS powerhouse as a Marketo Automation Specialist and drive impactful marketing campaigns for a worldwide audience. We’re looking for a data-driven innovator who can transform insights into action, optimise customer journeys, and scale our automation efforts to new heights.
Are you passionate about leveraging the full power of Marketo to fuel business growth? This is the opportunity you’ve been waiting for!
Day to Day
- Provide strategic support to the marketing team, setting up and monitoring Marketo campaigns and automations.
- Build, manage, and optimize nurture journeys for key prospects and customers, ensuring seamless and effective touchpoints.
- Monitor the overall performance and health of our Marketo system.
- Leverage automation and AI to enhance lead management processes.
- Develop and refine our marketing technology stack, aiming for industry-leading standards.
- Deliver weekly and monthly reports on email journeys, measuring performance against targets.
- Collaborate with key stakeholders, including the sales team, to understand the funnel and optimize nurture programs.
You?
- Advanced expertise in Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud.
- In-depth experience with Adbridge or similar tools to support multi-channel campaigns.
- Proficiency in lead scoring and attribution models (last touch and multi-touch) to boost lead pipeline and engagement.
- Experience integrating CRM systems with other platforms and automating workflows.
- Strong understanding of lead generation metrics and experience in data-driven reporting.
- Engagement with the latest trends in marketing technology and a commitment to staying ahead of the curve.
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Marketo Automation Specialist employer: Portfolio Group
Contact Detail:
Portfolio Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketo Automation Specialist
✨Tip Number 1
Network with professionals in the marketing automation field, especially those who have experience with Marketo. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends and best practices.
✨Tip Number 2
Showcase your expertise by sharing insights or case studies related to Marketo on platforms like LinkedIn. This not only demonstrates your knowledge but also helps you get noticed by recruiters looking for candidates with a strong understanding of marketing automation.
✨Tip Number 3
Consider obtaining relevant certifications in Marketo or other marketing automation tools. This can enhance your credibility and show potential employers that you are committed to professional development in this area.
✨Tip Number 4
Prepare for interviews by familiarising yourself with common challenges faced in marketing automation. Be ready to discuss how you've tackled similar issues in the past, as this will demonstrate your problem-solving skills and practical experience.
We think you need these skills to ace Marketo Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your advanced expertise in Marketo and other relevant tools like Adobe or HubSpot. Use specific examples of how you've optimised campaigns and improved lead management processes.
Craft a Compelling Cover Letter: In your cover letter, express your passion for leveraging Marketo to drive business growth. Mention your experience with multi-channel campaigns and how you can contribute to the marketing team's success.
Showcase Data-Driven Achievements: Include quantifiable achievements in your application that demonstrate your proficiency in data-driven reporting and lead generation metrics. This could be improvements in engagement rates or successful campaign outcomes.
Research the Company: Familiarise yourself with the company's marketing strategies and recent campaigns. This will help you tailor your application and show that you're genuinely interested in contributing to their goals.
How to prepare for a job interview at Portfolio Group
✨Showcase Your Marketo Expertise
Be prepared to discuss your advanced knowledge of Marketo and how you've successfully implemented campaigns in the past. Bring specific examples of how you've optimised customer journeys and leveraged automation to drive results.
✨Demonstrate Data-Driven Decision Making
Highlight your experience with data analysis and reporting. Be ready to explain how you've used metrics to inform your marketing strategies, particularly in lead scoring and attribution models.
✨Familiarise Yourself with the Company’s Marketing Tech Stack
Research the tools and technologies the company uses, such as Adobe, HubSpot, or Salesforce Marketing Cloud. Showing that you understand their tech stack will demonstrate your commitment and readiness to hit the ground running.
✨Prepare for Collaborative Scenarios
Since collaboration with sales and other stakeholders is key, think of examples where you've worked cross-functionally. Be ready to discuss how you’ve optimised nurture programmes through teamwork and communication.
