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- Tasks: Lead impactful PR campaigns in beauty and wellness, shaping cultural narratives.
- Company: Join Porter Novelli, a top-rated agency known for creativity and innovation.
- Benefits: Enjoy a fun work culture, mentorship opportunities, and access to industry experts.
- Why this job: Make a real impact while working with iconic brands and trend-setting talent.
- Qualifications: 7+ years in PR, strong leadership skills, and a passion for beauty and wellness.
- Other info: This role offers the chance to mentor rising stars and drive creative strategies.
The predicted salary is between 52000 - 84000 ÂŁ per year.
Senior Account Director, brand and influence
Senior Account Director, brand and influence
1 day ago Be among the first 25 applicants
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“This one’s for the PR leaders ready to shape the future of beauty and wellness communications. If that’s not you, keep scrolling.”
If you’re craving more influence, more ownership, and the chance to actually shape the cultural narrative for brands – not just follow it – this might be the career-defining move you’ve been looking for. If you are interested in this role, please apply by Friday, 8th August 2025.
We’re on the lookout for a brilliantly balanced Senior Account Director who lives and breathes beauty, wellness, and cultural impact. Someone who can switch between landing critical coverage, dipping into creative strategy and is buttoned up on business rigour. Someone who knows how to lead a team, a client, and a conversation, with confidence.
This is a rare opportunity to lead a flagship client portfolio roster at Porter Novelli, including:
- NIVEA, one of the UK’s most iconic and trusted beauty brands
- Eucerin, the derm-led skincare brand that leads the way
- And Omnipod, a tech-forward type-1 diabetes brand breaking ground in the wellness space globally
- Helping to shape our influencer team
You’ll be part of a team behind campaigns that make headlines, shift perceptions, and drive behaviour change. You’ll be working in the Corporate & Brand division, and will collaborate with culture creators, creatives, planners, and producers to bring bold campaigns to life.
You’ll also play a key role in agency culture: mentoring rising stars, shaping our offering, and inspiring both clients and colleagues with your expert point of view. You’ll be in the room when it counts, with the credibility to counsel senior clients, the intuition to manage complex dynamics, and the energy to make things happen.
And yes, you’ll still have fun getting hands-on with trend-setting talent, talent negotiations, and flawless event rollouts. This is a leadership role where creativity and operational excellence go hand in hand.
You’ll also be backed by award-winning experts in creativity, AI, data, and behavioural science: future-proofing your skills and giving your thinking serious edge. That’s part of why we’ve been a Sunday Times Best Place to Work three years running (2023, 2024, 2025).
Here’s what you’ll own:
- Client Leadership: Own and grow senior relationships, offer considered counsel, and proactively identify growth opportunities across multiple brand tracks.
- Strategic Thinking: Set the direction for campaigns that intersect culture, commerce, and community – working closely with planners and creatives to shape sharp, insight-led work.
- Campaign Oversight: Lead integrated campaigns from idea to execution, ensuring every element – media, influencer, content, events – drives impact.
- Team Development: Mentor, motivate, and manage a team of ambitious PR talent, providing clear direction and room to grow.
- Media & Influencer Strategy: Build and lead a best-in-class approach to media and influencer relations, backed by your strong network and instinct for what will land.
- Creative Collaboration: Partner with design, editorial, and production teams to ensure execution is as bold as the concept.
- Commercial Acumen: Manage budgets with precision, ensure profitability, and contribute to broader agency planning and pitch efforts.
- Trend Leadership: Constantly tap into the zeitgeist, bring fresh cultural perspectives to the table, and help clients stay ahead of the curve.
- Measurement & Reporting: Use data to tell compelling stories of success – and recommend smart next steps.
What we’re looking for:
- 7+ years of PR/Comms experience, ideally in beauty, wellness or lifestyle.
- Proven leadership of both client relationships and account teams.
- A confident strategic voice and ability to distil big thinking into clear actions.
- A strong black book of media and influencer contacts, and an instinct for earned-first storytelling.
- Experience in building and launching multi-channel campaigns.
- Excellent written, verbal, and visual communication skills.
- Comfort working with AI tools, insights platforms, and digital reporting dashboards.
- An entrepreneurial mindset – someone who’s as comfortable building new ideas as they are delivering brilliant basics
No recruiters please.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Public Relations
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Industries
Public Relations and Communications Services
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Senior Account Director, brand and influence employer: Porter Novelli
Contact Detail:
Porter Novelli Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director, brand and influence
✨Tip Number 1
Network strategically within the beauty and wellness sectors. Attend industry events, webinars, and workshops to connect with key players and influencers. Building relationships can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 2
Showcase your understanding of current trends in beauty and wellness. Engage with relevant content on social media and contribute your thoughts. This not only demonstrates your passion but also positions you as a thought leader in the field.
✨Tip Number 3
Prepare for interviews by familiarising yourself with Porter Novelli's recent campaigns and their impact. Be ready to discuss how your experience aligns with their goals and how you can contribute to their innovative approach.
✨Tip Number 4
Leverage your existing media and influencer contacts to demonstrate your network's strength. Highlight specific examples of how you've successfully collaborated with these contacts in past roles to achieve campaign success.
We think you need these skills to ace Senior Account Director, brand and influence
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PR and communications, particularly in beauty, wellness, or lifestyle sectors. Emphasise leadership roles and successful campaigns you've managed.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for beauty and wellness communications. Discuss how your strategic thinking and client leadership skills align with the role's requirements at Porter Novelli.
Showcase Relevant Experience: In your application, provide specific examples of multi-channel campaigns you've built and launched. Highlight your media and influencer contacts, as well as any data-driven successes you've achieved.
Demonstrate Cultural Insight: Illustrate your understanding of current trends in beauty and wellness. Mention how you can bring fresh cultural perspectives to the table and help clients stay ahead of the curve.
How to prepare for a job interview at Porter Novelli
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to strategic planning and how you've successfully led campaigns in the beauty and wellness sectors. Be ready to share specific examples of how your insights have shaped impactful campaigns.
✨Demonstrate Leadership Skills
Highlight your experience in leading teams and managing client relationships. Share stories that illustrate your ability to mentor others and drive team success, as this role requires strong leadership capabilities.
✨Know the Brands Inside Out
Research NIVEA, Eucerin, and Omnipod thoroughly. Understand their brand values, target audiences, and recent campaigns. This knowledge will help you speak confidently about how you can contribute to their growth and influence.
✨Emphasise Your Media Connections
Discuss your network of media and influencer contacts. Be prepared to explain how these relationships can benefit the agency and its clients, showcasing your instinct for earned-first storytelling.