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For Companies At a Glance
- Tasks: Lead and execute innovative Digital and Influencer campaigns that drive real client impact.
- Company: Join Porter Novelli, a pioneering agency transforming marketing communications for over 50 years.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a difference in digital marketing while working with cutting-edge technology and creative strategies.
- Qualifications: 7-10 years in digital marketing and influencer engagement, with strong project management skills.
- Other info: Be part of a culture that values curiosity, innovation, and inclusivity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Porter Novelli does business better. For 52 years, the agency has driven transformation in marketing communications. Today, this continues through the Innovation Engine (IE)—an integrated capability spanning five functions: Intelligence, Strategy, Digital, Influence, and Paid Media. The Associate Director, Digital & Influencer is a hands‑on, mid‑senior leader within the UK Innovation Engine Digital function who manages the seamless integration and execution of Digital and Influencer campaigns. This role translates strategy into activation—driving performance across platforms while ensuring compliance, creativity, and optimization. This is a practitioner role that bridges paid, earned, social and owned (PESO)—sitting at the intersection of culture, content, and technology. This role is dedicated to hands‑on execution, ensuring the IE delivers Digital and Influencer innovation and competitive advantage for our clients.
Core Purpose
To manage and execute Digital and Influencer campaigns that are culturally relevant, performance‑driven, and insight‑powered—delivering real value to clients.
Responsibilities
- Strategy & Vision
Translate platform, audience, and content strategies into activation roadmaps. Align influencer and digital work to foresight and Intelligence outputs. Recommend innovative formats, partnerships, and digital mechanics. - Leadership
Lead cross‑functional influencer + digital activations. Manage internal teams and external vendor relationships. Represent Digital & Influence in campaign planning. - Client Impact & Business Development
Serve as day‑to‑day Digital, Influencer and Paid Media contact for clients. Present Digital, Influencer and Paid Media campaign plans and optimizations. Support digital/influencer components of proposals and new business. Support pitches and proposals with Digital and Influencer products. - Commercial & Operations
Own campaign timelines, scoping, reporting, and quality control. Manage influencer contracts, disclosures, and compliance. Liaise with Paid and Intelligence to optimise campaigns. Leverage AI in the work (hands‑on use of AI) to automate and elevate deliverables. - Team Development & Culture
Mentor junior digital and influencer talent, and model using AI. Share emerging platform and Creator trends with the team. Foster a culture of learning, agility, and measurement. Embody a culture of curiosity, innovation, courage and entrepreneurial energy. Practice inclusivity, embedding equitable practices into all processes.
Deliverables
Digital and influencer campaign plans and trackers. Weekly Digital and/or Influencer performance dashboards and optimizations. Social‑first creative recommendations. Platform POVs and innovation briefs.
Targets & KPIs
Campaign delivery against timeline and KPIs. Influencer and platform ROI and compliance. Digital billability target: 75–80 %. AI utilisation. New digital/influencer innovation incorporated into campaigns. Culture Impact: Positive innovation and engagement results in staff surveys. Invention and/or innovation of proprietary Digital and Influencer products and services. Use of innovation tools and Digital and Influencer platform experimentation.
Skills & Expertise
7–10 years in digital marketing, influencer engagement, or social content. Fluent in platform formats, metrics, and audience behavior. Experience in working closely with Account teams or within Account teams with an Influencer focus. Strong use of AI to automate and elevate the work. Experienced in Health category influencer and Digital compliance (Desirable). Strong project and relationship management skills. Passion for emerging platforms and performance innovation. Visibility: Excellent presentation and communication. Comfortable collaborating across disciplines and coaching others. Entrepreneurial Mindset: Agile, resourceful, and commercially driven.
Why This Role Matters
This role ensures Porter Novelli’s Digital and Influencer campaigns are not just visible, but impactful—backed by data, activated with precision, and tuned to cultural resonance.
Associate Director, Digital & Influencer, UK Innovation Engine employer: Porter Novelli, Inc
Contact Detail:
Porter Novelli, Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Digital & Influencer, UK Innovation Engine
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital marketing and influencer campaigns. Use real examples to demonstrate how you've driven performance and innovation. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can bring value to their Digital and Influencer strategies. Tailor your answers to show you understand their goals and how you can help achieve them.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job together!
We think you need these skills to ace Associate Director, Digital & Influencer, UK Innovation Engine
Some tips for your application 🫡
Show Your Passion for Digital & Influencer: When writing your application, let your enthusiasm for digital marketing and influencer engagement shine through. We want to see how you connect with the latest trends and how you can bring that energy to our team!
Tailor Your Experience: Make sure to highlight your relevant experience in digital marketing and influencer campaigns. We’re looking for specific examples of how you've driven performance and innovation in your previous roles—so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements are easy to spot. Use bullet points if it helps to break down your experience!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Porter Novelli, Inc
✨Know Your Digital Landscape
Familiarise yourself with the latest trends in digital marketing and influencer engagement. Be ready to discuss how you can leverage these trends to drive performance and innovation in campaigns.
✨Showcase Your Hands-On Experience
Prepare examples from your past roles where you've successfully managed digital and influencer campaigns. Highlight your ability to translate strategy into execution, focusing on specific results and metrics.
✨Demonstrate Leadership Skills
Think about times when you've led cross-functional teams or managed client relationships. Be prepared to share how you foster collaboration and drive team success, especially in a fast-paced environment.
✨Embrace AI and Innovation
Since this role involves leveraging AI for campaign optimisation, come equipped with insights on how you've used technology to enhance your work. Discuss any innovative formats or partnerships you've explored in previous projects.
