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- Tasks: Lead digital healthcare strategies and campaigns for top pharma clients.
- Company: Join Porter Novelli, a global communications powerhouse focused on positive impact.
- Benefits: Enjoy a collaborative culture, mentorship opportunities, and a chance to shape healthcare communications.
- Why this job: Make a real impact in UK healthcare while working with innovative digital trends.
- Qualifications: 5+ years in digital healthcare communications with expertise in social media strategy.
- Other info: Be part of a diverse team committed to doing business better.
The predicted salary is between 43200 - 72000 £ per year.
Porter Novelli is recruiting for an Account Director to join our dynamic global communications company. We are seeking an exceptional Account Director to join our Strategic Services team and help grow our digital centre of excellence in healthcare communications. The ideal candidate will have extensive experience working at top global PR agencies in the UK and be ready to take on a new challenge at Porter Novelli. The successful candidate will play a pivotal role in driving growth and delivering exceptional results for our healthcare clients in the UK. If you are a strategic thinker, digital expert, and inspiring team leader ready to make an impact in the UK healthcare communications space, we would love to hear from you.
Responsibilities:
- Lead digital healthcare communications strategies and campaigns for key UK and Global pharma client accounts.
- Provide expert counsel on paid social media strategy across platforms like LinkedIn, Meta, and TikTok, tailored to the UK healthcare market.
- Develop and execute influencer and advocacy marketing programs in the UK healthcare space.
- Manage project profitability, oversee client budgets in GBP, and hold responsibility for overall account performance.
- Effectively lead, inspire and mentor UK-based account teams to deliver high-quality work.
- Collaborate with internal teams like the design studio to create impactful content for UK audiences.
- Contribute to new business efforts, deliver presentations, and help grow the digital healthcare practice in the UK.
Skills that thrill:
- Minimum 5 years of relevant experience in digital healthcare communications in the UK, with a strong track record at global PR agencies.
- Deep expertise in paid social media strategy and hands-on experience running campaigns on major platforms, with a focus on the UK healthcare market.
- Proven ability to develop and execute successful influencer and advocacy programs in the UK healthcare industry.
- Excellent business communication, presentation, and writing skills.
- Strong analytical and strategic planning skills, with the ability to develop innovative digital medical communications strategies.
- Skilled at prioritizing and managing time across multiple accounts in a fast-paced environment.
- Collaborative mindset and experience working effectively with cross-functional teams in the UK.
- Passion for staying at the forefront of digital trends and innovations in UK healthcare communications.
- Familiarity with UK healthcare regulations, such as ABPI Code of Practice, and how they impact digital communications.
About us:
Porter Novelli is the strategic communications company built on purpose to Do Business Better. Our vision is to be the global communications powerhouse that drives positive impact in the world and enduring culture. Our mission is to decode change and navigate culture by connecting our sharp minds and smart data to unlock value for our clients. Our values, Accountability, Courage, Curiosity, Diversity & Inclusion & Excellence, enable us to Do Business Better and live out our vision and mission. Porter Novelli is committed to building a team inclusive of all races, faiths, ethnicities, backgrounds, gender identities, sexual orientations, ages, physical abilities and cognitive styles.
Account Director, Digital Health London, UK employer: Porter Novelli, Inc
Contact Detail:
Porter Novelli, Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director, Digital Health London, UK
✨Tip Number 1
Familiarise yourself with the latest trends in digital healthcare communications. This will not only help you during interviews but also demonstrate your passion and commitment to the field, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the digital health space, especially those who have experience at top global PR agencies. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've led or contributed to, particularly those involving paid social media strategies. Be ready to share measurable outcomes to showcase your impact in previous roles.
✨Tip Number 4
Understand the ABPI Code of Practice and how it affects digital communications in the UK healthcare sector. Being knowledgeable about regulations will set you apart as a candidate who is not only skilled but also compliant.
We think you need these skills to ace Account Director, Digital Health London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in digital healthcare communications, especially your work with global PR agencies. Use specific examples that demonstrate your expertise in paid social media strategy and successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and leadership skills. Mention how your background aligns with the responsibilities of the Account Director role and express your passion for making an impact in UK healthcare communications.
Showcase Your Achievements: In your application, include quantifiable achievements from your previous roles, such as successful campaigns you've led or growth metrics you've achieved. This will help illustrate your ability to drive results for clients.
Research Porter Novelli: Familiarise yourself with Porter Novelli's values and mission. Understanding their commitment to diversity and inclusion, as well as their approach to strategic communications, will allow you to tailor your application and demonstrate your alignment with their culture.
How to prepare for a job interview at Porter Novelli, Inc
✨Showcase Your Digital Expertise
Make sure to highlight your extensive experience in digital healthcare communications. Be prepared to discuss specific campaigns you've led, particularly those involving paid social media strategies on platforms like LinkedIn and Meta, as these are crucial for the role.
✨Demonstrate Strategic Thinking
Prepare examples that showcase your ability to think strategically about healthcare communications. Discuss how you've developed and executed successful influencer and advocacy marketing programmes, and how these have driven results for clients.
✨Emphasise Leadership Skills
As an Account Director, you'll need to inspire and lead teams. Share experiences where you've effectively managed account teams, mentored colleagues, or collaborated with cross-functional teams to deliver high-quality work.
✨Familiarise Yourself with UK Healthcare Regulations
Understanding the ABPI Code of Practice and its implications for digital communications is essential. Be ready to discuss how you’ve navigated these regulations in past roles and how they influence your approach to healthcare communications.
