Head of Digital Marketing

Are you looking to join a successful and growing organisation who are committed to creating a great safe place to work where all employees have the opportunity to contribute, grow and develop? Portakabin are looking for a Head of Digital Marketing to join our Digital team based at our Head office in York. This is a critical role that enables you to make a meaningful impact throughout the duration of the fixed-term contract.

As an experienced Head of Digital Marketing you will lead the digital strategy to enhance customer engagement and drive business growth in alignment with the business strategy, while maximising return on investment across digital channels in the UK and Europe.

Role Details:

• Annual salary £60,000 - £70,000 dependent on skills and experience. Plus an annual on target bonus of up to 15%
• Role based: York, YO32 9PT
• Contract type: Fixed Term Contract to cover Maternity Leave, 14 months
• Car Allowance £7,500
• Eligible for Private Medical Scheme
• Annual leave of 25 days per annum plus bank holidays and opportunity to buy an additional 5 days each year.

In this role you will be required to:

• Develop and lead the digital marketing strategy for the UK and Europe, ensuring alignment with the business strategy and driving measurable business growth through a digital roadmap.
• Manage a team including Communications Manager, Email Campaigns Manager, UK Digital Manager and European Digital Manager.
• Lead digital transformation initiatives across the business to enhance efficiency and improve customer experience.
• Monitor emerging digital trends and technologies, integrating innovative solutions to maintain competitive advantage.
• Manage the digital budget, optimising investments to maximise return on investment.
• Manage all digital channels across the UK and Europe to deliver measurable business results.
• Optimise customer journeys to enhance engagement, retention and conversion.
• Manage relationships with digital suppliers and agencies.
• Lead and develop the digital team, with a focus on SEO, PPC, digital analytics and other key disciplines.
• Lead the redesign and ongoing improvement of websites, enhancing UX and prioritising conversion in line with business objectives.
• Use analytics tools to track performance, providing actionable insights and reports to support decision-making.
• Ensure compliance with data protection regulations and oversee digital platform security.
• Proactively identify and manage risks related to digital channels, implementing contingency plans as required.

Benefits & Opportunities

• Contributory pension including life insurance benefit
• A range of dedicated health and wellbeing services
• Cycle to Work Scheme
• Employee Benefits Program (Discounts at 100s of shops, gyms, restaurants and even holidays!)
• Learning & development opportunities and resources
• Opportunity for career progression
• A chance to give back to your community with an annual volunteering day

Our Ideal Candidate

• Educated to degree level or equivalent relevant experience.
• Extensive experience in digital marketing and content strategy.
• Proven track record of managing multiple agencies and suppliers.
• Demonstrable experience in tracking, analysing, and reporting KPIs to business and commercial leaders.
• Hands-on experience running digital campaigns across SEO, PPC, social media, email and content.
• Good understanding of commercial and contractual considerations.
• Experience of planning and managing budgets.
• Knowledge of website management and UX optimisation.
• Ability to identify and implement innovative solutions, staying ahead of digital trends.

Skills: Marketing Strategy, Leadership, Communication, Project Management, Creativity, Digital Marketing, Market Analysis, Budget Management, SEO Knowledge, Customer Insight.

Even if you do not match all our ‘ideal’ criteria we would still be very keen to receive your CV as we love developing our people and may feel that you could be developed into this role.

We are conducting interviews during, or before, the week commencing Monday 26th January.

At Portakabin, we design and deliver high-quality modular buildings for organisations of all sizes, in various sectors including manufacturing, education, health, transport, utilities and construction. Delivering our products sustainably, and safely to our customers is of utmost importance. Portakabin now employs more than 2,200 people across the UK and Europe. Our people are at the heart of business and the reason for our success. We offer career progression, support and development opportunities giving our employees space to grow. Portakabin is a Disability Confident Committed and equal opportunities employer. We are committed to providing an inclusive and accessible recruitment process and to the fair and consistent treatment of all current and prospective colleagues. We welcome applications from people of all backgrounds, perspectives, and value the contribution that diverse experiences bring to our teams. Reasonable adjustments will be made throughout the application, recruitment, and onboarding processes where required. If you need any additional support or experience any difficulty applying, please contact our recruitment team.