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- Tasks: Lead digital marketing strategy and drive growth across all products and services.
- Company: Join Howletts Wild Animal Trust, a passionate team in wildlife conservation.
- Benefits: Competitive salary, 28 days leave, private medical insurance, and performance bonuses.
- Why this job: Shape the future of digital marketing in a unique and impactful environment.
- Qualifications: 5+ years in digital marketing with leadership experience and strong analytical skills.
- Other info: Hybrid working options and exceptional discounts at our parks.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Howletts Wild Animal Trust, which oversees Howletts Wild Animal Park and Port Lympne Hotel & Reserve, is excited to launch a brand-new position: Head of Digital Marketing. We’re looking for a Head of Digital Marketing to lead our digital strategy and drive growth across all our products and services. This is a senior leadership role with responsibility for shaping the customer journey, maximising engagement, and delivering measurable revenue growth across day visits, short breaks, weddings & events, experiences, and fundraising initiatives.
You’ll develop and execute integrated digital marketing strategies, spanning paid media, SEO, email, social, and website optimisation, ensuring campaigns are data-driven, highly targeted, and optimised for conversion. As a key member of the marketing leadership team, you’ll collaborate closely with Brand, PR, and Technology teams to deliver innovative campaigns and seamless digital experiences. This role also involves leading and developing a growing digital team, managing budgets, and championing the use of technology and analytics to inform strategy. You’ll play a pivotal role in our digital transformation agenda, including new website development, advanced CRM segmentation, and marketing automation, ensuring the highest standards of customer experience.
The ideal candidate is strategic, analytical, and creative, with a proven track record in performance marketing, team leadership, and delivering measurable results across multiple channels. This is an exciting opportunity to shape the future of our digital presence and make a significant impact on our ambitious growth plans.
Who Are We Looking For
We’re seeking a strategic, results‑driven digital marketing leader with a minimum of 5 years’ experience in digital marketing, including at least 2 years in a senior leadership role. You’ll have a proven track record of driving revenue growth through digital channels, ideally within e‑commerce, hospitality, travel, leisure, or visitor attractions. The successful candidate will be an expert across paid search, paid social, SEO, email, conversion optimisation, and CRM – specifically with strong hands‑on experience using HubSpot. You’ll have experience managing budgets and delivering strong ROI, and you’ll be highly analytical – comfortable using tools such as GA4, Tag Manager, and other marketing automation platforms – to translate insights into actionable strategies.
We’re looking for a collaborative, adaptable leader who can inspire a team, work across departments, and deliver seamless customer experiences across multiple digital touchpoints. If you are data‑driven, innovative, and passionate about creating exceptional digital journeys, we want to hear from you.
Contract Details
Competitive salary depending on experience. This is a full‑time, permanent position. Working 40 hours per week, worked Monday to Friday. Hours of work will be 9.00am to 5.00pm with a 30‑minute paid lunch break. Occasional weekend work will be required for special events or seasonal campaigns. Hybrid working may be available, dependant on business needs. The role is based at Port Lympne Hotel & Reserve near Folkestone and Ashford. On occasion, you may be required to work at our sister park, Howletts Wild Animal Park. All applicants must have the right to work in the UK. A reliable mode of transport is recommended due to our remote location.
Why You Should Join Us
As well as walking to work surrounded by the calls of Howler monkeys and the roars from our pride of Lions, you will also join a supportive team who are passionate about their place of work. You can also expect a host of other benefits including:
- 28 days annual leave inclusive of bank holidays, pro‑rata to start date and working hours, rising with length of service.
- Performance related bonus
- Life Assurance Policy
- Bupa Private Medical Insurance
- Comprehensive training and development opportunities, including workshops and e‑learning
- Enhanced Sickness, Maternity and Paternity Policies.
- Unlimited free entry for you and a person of your choice into both of our parks as well as friends and family tickets.
- Exceptional discounts on food, retail and accommodation at our parks.
- Numerous retail discounts and access to a 24‑hour counselling line through our Healthy Extras Scheme.
- Company Pension with employer contribution
- And many more length or service‑related Rewards and Benefits.
A Full Job Description Is Available On Request.
To apply: Please email a CV along with a covering letter to SarahC@howlettsandportlympne.com
Head of Digital Marketing in Hythe employer: Port Lympne Hotel and Reserve & Howletts Wild Animal Park
Contact Detail:
Port Lympne Hotel and Reserve & Howletts Wild Animal Park Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in Hythe
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who might know someone at Howletts Wild Animal Trust. A friendly chat can sometimes lead to insider info or even a referral!
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past successes in digital marketing. Make sure to include measurable results and how you drove growth – this will make you stand out during interviews.
✨Tip Number 3
Stay updated on industry trends! Follow the latest in digital marketing strategies, tools, and technologies. Being knowledgeable about current trends will not only help you in interviews but also show your passion for the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Howletts Wild Animal Trust. Don’t miss out on this exciting opportunity!
We think you need these skills to ace Head of Digital Marketing in Hythe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Digital Marketing role. Highlight your experience in digital marketing, especially in areas like SEO, paid media, and CRM. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our growth. Be sure to mention any relevant achievements that demonstrate your strategic and analytical skills.
Showcase Your Leadership Experience: Since this is a senior role, we’re keen to see your leadership experience. Share examples of how you've led teams, managed budgets, and delivered results. We love a good success story, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re tech-savvy, which is a big plus for us!
How to prepare for a job interview at Port Lympne Hotel and Reserve & Howletts Wild Animal Park
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially those mentioned in the job description like SEO, paid media, and CRM systems like HubSpot. Be ready to discuss your hands-on experience with these tools and how you've used them to drive revenue growth.
✨Showcase Your Leadership Skills
As a senior role, they’ll want to see your leadership style. Prepare examples of how you've successfully led teams, managed budgets, and collaborated across departments. Think about specific campaigns where your leadership made a difference and be ready to share those stories.
✨Be Data-Driven
Since this role is all about measurable results, come prepared with data that showcases your past successes. Use metrics to illustrate how your strategies have improved engagement and conversion rates. Familiarise yourself with tools like GA4 and Tag Manager so you can speak confidently about your analytical skills.
✨Understand Their Brand and Audience
Research Howletts Wild Animal Trust and their audience. Understand their mission, values, and the customer journey they aim to create. This will help you tailor your responses and show that you’re genuinely interested in contributing to their goals and enhancing their digital presence.
