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For Companies At a Glance
- Tasks: Lead a dynamic sales team and drive revenue growth for luxury vehicles.
- Company: Join Porsche Retail Group, a leader in luxury automotive sales.
- Benefits: Competitive salary, bonus scheme, life assurance, and employee perks.
- Why this job: Be part of an iconic brand and deliver exceptional customer experiences.
- Qualifications: Experience in automotive sales and a passion for luxury brands.
- Other info: Work in a vibrant environment with excellent career development opportunities.
The predicted salary is between 43200 - 72000 ÂŁ per year.
As a Porsche General Sales Manager (GSM), you will oversee all aspects of new and pre‑owned vehicle sales, leading a high‑performing team while upholding the brand’s heritage of performance, exclusivity, and exceptional customer experience. You will drive revenue growth by developing and executing effective sales strategies, aligning departmental activities with the company’s overall objectives, and collaborating closely with other departments to optimise operational performance and customer satisfaction.
Responsibilities
- Lead all new and pre‑owned vehicle sales operations to achieve monthly, quarterly, and annual targets.
- Motivate, manage, and develop a high‑performing sales team aligned with Porsche brand values.
- Set and monitor individual and team KPIs, providing coaching and regular performance reviews.
- Develop and execute sales strategies for new and used car performance and revenue growth.
- Ensure full utilisation of PRG sales systems, including accurate lead management and compliance with R‑ICS and UK regulations.
- Oversee vehicle inventory, stock mix, ordering, presentation standards, and aging unit management.
- Maintain strict compliance with FCA requirements, consumer protection laws, and Porsche operating standards.
- Deliver regular team training on Porsche products, processes, customer engagement, and brand standards.
- Recruit, onboard, and train new starters, ensuring timely completion of all mandatory training.
- Collaborate with the Centre Principal and Financial Controller on budgeting, forecasting, and financial performance.
- Review sales data, market trends, and KPIs to identify improvements and implement corrective actions.
- Ensure a premium, luxury customer experience across the entire sales journey, including test drives, configurations, and handovers.
- Resolve escalated customer issues professionally and in line with Porsche customer service standards.
- Build strong cross‑departmental relationships with Aftersales, Parts, Marketing, and other PRG Centres to drive performance.
- Act as a brand ambassador at Centre events, customer escalations, and VIP handovers.
Minimum Qualifications
- Valid UK Driving Licence
- Proven experience in guiding, driving and developing a sales team in the automotive industry
- Strong track record of achieving sales targets and KPIs in a competitive environment.
- Consistent ability to deliver outstanding customer service
- Proficiency with Dealer Management Systems
Desirable Qualifications
- Experience working within a luxury, prestige automotive environment
- Familiar with the Porsche products
- Strong understanding of FCA regulations, consumer law, and compliance processes in a retail automotive setting
- Experience implementing coaching, training, or development programmes for sales teams
Porsche Retail Group are committed to promoting a culture that champions diversity and equal opportunities. PRG believe diverse teams are catalysts of innovation and create multiple new ideas. One of our priorities is to celebrate diversity in all its dimensions while shaping an aspirational and inclusive company culture.
In return, we offer:
- An extremely competitive basic salary and bonus scheme
- A Porsche ECOS vehicle, plus fuel card for both personal and private fuel
- Life Assurance
- DC Pension Scheme
- Dedicated mental health champions
- Employee representative body – your voice at work
- Preferential rates on several products and services, including high street brands, restaurants, gyms and Porsche products
- Employee Assistance Program – support and advice on issues impacting your wellbeing
Centre
Porsche Centre West London is our largest Centre in the south of England and soon to be the largest aftersales facility for Porsche globally. Our Centre is divided over 2 locations. Our main Centre conveniently located on the A4 and just a short walk from the vibrant Chiswick High Road, with free staff parking just a short walk away or Gunnersbury Tube or Chiswick Park Station are within a 15-minute walk. We have a dedicated satellite after‑sales service near Kew, easily accessible from the A4 with onsite parking.
Company
Headquartered in Reading alongside Porsche Cars GB Ltd, Porsche Retail Group (PRG) are owned wholly by Porsche Germany. We operate several Porsche Centres, Service Centres and a Trade Parts Distribution Centre in and around London and the South‑East. Our journey embodies the Porsche DNA, a love of sports cars and a passion for excellence and challenging the status quo. Our culture of trust, integrity, and empowerment filters through every channel of our business. Our people have passion, thriving on a friendly rivalry that inspires all of us to be better and a genuine desire to go further for our customers and each other.
General Sales Manager employer: Porsche Retail Group
Contact Detail:
Porsche Retail Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Sales Manager
✨Tip Number 1
Network like a pro! Connect with industry professionals on LinkedIn and attend automotive events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your sales skills! Prepare a mini-presentation about your past achievements in sales. When you get that interview, use it to demonstrate how you can drive revenue growth at Porsche.
✨Tip Number 3
Research, research, research! Know everything about Porsche’s brand values and products. This will not only impress during interviews but also help you align your strategies with their objectives.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace General Sales Manager
Some tips for your application 🫡
Show Your Passion for Porsche: When writing your application, let your love for the Porsche brand shine through. Share any personal experiences with Porsche vehicles or how their values resonate with you. We want to see that you're not just looking for a job, but that you're genuinely excited about being part of the Porsche family.
Highlight Your Sales Achievements: Make sure to include specific examples of your past sales successes. Use numbers and metrics to demonstrate how you've met or exceeded targets in previous roles. This will help us see your potential impact on our team and how you can drive revenue growth.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to the General Sales Manager role. Mention relevant skills and experiences that align with the responsibilities outlined in the job description. We appreciate candidates who take the extra step to show they’re a perfect fit.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and serious about joining our team. Don’t miss out on this opportunity!
How to prepare for a job interview at Porsche Retail Group
✨Know Your Porsche Inside Out
Make sure you’re well-versed in Porsche’s history, values, and product range. Familiarise yourself with the latest models and their features, as well as any recent news about the brand. This will not only show your passion for the brand but also help you connect with the interviewers.
✨Showcase Your Leadership Skills
As a General Sales Manager, you'll need to demonstrate your ability to lead and motivate a team. Prepare examples of how you've successfully managed sales teams in the past, focusing on your coaching methods and how you’ve driven performance. Be ready to discuss specific KPIs you've achieved and how you plan to align your team with Porsche's brand values.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and customer service approach. Think of scenarios where you resolved customer issues or improved sales processes. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.
✨Understand Compliance and Regulations
Brush up on FCA regulations and consumer protection laws relevant to the automotive industry. Be prepared to discuss how you ensure compliance within your team and how you would handle any regulatory challenges. This knowledge will demonstrate your professionalism and commitment to upholding Porsche's high standards.
