The Role
Reporting to the Head of Marketing, you'll be responsible for planning, delivering, and evaluating integrated marketing activity across New Car, Used Car, and Aftersales operations.
Working closely with dealership management teams, manufacturer partners, and our in-house Digital, Content, and Design specialists, you'll ensure activity is commercially effective, aligned with brand standards, and delivered to a consistently high standard.
Your responsibilities will include:
- Developing and maintaining marketing plans aligned with business and manufacturer objectives
- Delivering campaigns across CRM, digital, social media, content, events, and traditional channels
- Personally contributing to day-to-day marketing delivery where required
- Managing marketing budgets and ensuring activity delivers a strong return on investment
- Monitoring campaign performance and identifying opportunities for improvement
- Developing CRM communications and customer journeys to improve customer retention and engagement
- Planning and hosting customer events and dealership activations
- Producing campaign, event, and used car performance reporting
- Building strong relationships with dealership leadership teams and manufacturer partners
- Coaching, developing, and supporting members of the marketing team
- Managing agency, supplier, and partner relationships
- Ensuring compliance with manufacturer standards, reporting requirements, and data protection obligations
- Keeping stakeholders informed of plans, activity, and results
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Marketing Manager - BMW, MINI & JLR employer: Porsche Centre Swindon
Porsche Centre Swindon is an exceptional employer, offering a dynamic work environment where innovation and teamwork thrive. Employees benefit from comprehensive training and development opportunities, ensuring personal and professional growth while being part of a prestigious brand known for its commitment to excellence. Located in a vibrant area, the company fosters a culture of collaboration and support, making it an ideal place for those seeking a rewarding career in the automotive industry.
