At a Glance
- Tasks: Support marketing teams to deliver standout campaigns and elevate the Porsche experience.
- Company: Join Porsche, a brand that embodies freedom, respect, and innovation.
- Benefits: Competitive salary, annual bonus, private medical insurance, and 27 days of leave.
- Other info: Diverse and inclusive culture with excellent career growth opportunities.
- Why this job: Be a key player in shaping marketing strategies for an iconic automotive brand.
- Qualifications: Experience in marketing with knowledge of digital, social media, and automotive retail.
The predicted salary is between 40000 - 50000 £ per year.
This role provides essential support to the Regional Marketing Managers and Retail Marketing team. You'll work closely with our Porsche Centre Marketing Services agency (PCMS) and the Porsche Cars GB teams to deliver standout retail marketing across the network, helping to shape integrated campaigns that elevate the Porsche experience. You'll lead key projects, uphold brand excellence, collaborate with partner agencies, and ensure every Porsche Centre receives the guidance they need for effective local marketing.
Responsibilities
- Deliver clear, data‑driven insights to boost Centre performance
- Drive operational excellence across PCMS processes
- Ensure all communications meet legal, compliance and best‑practice standards
- Lead digital initiatives and Centre website development
- Align Centre activity with national strategy for full visibility
- Support major network projects and high‑profile model launches
- Strengthen Centre communications and uphold brand standards
- Partner with PCMS on Centre queries and marketing toolkits
- Act as a Porsche Brand Guardian across all Centre activity
- Oversee marketing systems and digital platforms for compliant, seamless operations
Minimum Qualifications
- Proven experience in a marketing position
- Comprehensive knowledge across Digital, Social Media, CRM, Events and Advertising
- Automotive retail marketing experience, ideally covering new car, used car and aftersales activity
- Competence with Content Management System platforms and GA4 reporting
Desirable Qualifications
- Familiarity with social scheduling tools, process mapping software (BIC) and SAP finance administration
- Experience supporting or collaborating with a Retailer Network
- Strong agency management capabilities
Benefits
Porsche is committed to promote a culture that champions diversity and equal opportunities. Our strong family embodies the values of freedom, respect and tolerance. To fulfil this mission, Porsche is devoted to celebrating our diverse voices and cultivating an environment that reflects the varied communities we touch. This is our commitment, and we invite you to share in this vision. In return, we offer a competitive salary with an annual bonus, private medical insurance, 27 days of annual leave, and other attractive benefits.
Porsche Cars GB (PCGB) is the official importer and distributor of Porsche vehicles in the United Kingdom. It is responsible for overseeing the sales, marketing, and service of Porsche cars in the UK, as well as managing a network of authorised Porsche Centres across the country.
Marketing- Advisor, Communications in Reading employer: Porsche Cars GB Ltd
Porsche Cars GB Ltd is an exceptional employer, offering a dynamic work environment at the iconic Silverstone location. With a strong focus on operational excellence and guest satisfaction, employees benefit from a culture of innovation and collaboration, alongside opportunities for professional growth in the automotive sector. The competitive salary, annual bonus, private medical insurance, and generous leave policy further enhance the rewarding experience of being part of the Porsche team.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing- Advisor, Communications in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Porsche Cars GB Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Porsche Cars GB Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Porsche Cars GB Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Porsche Cars GB Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing- Advisor, Communications in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Porsche Cars GB Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Porsche Cars GB Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Porsche Cars GB Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Porsche Cars GB Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Porsche Cars GB Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Porsche Cars GB Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
