At a Glance
- Tasks: Lead creative marketing strategies and manage campaigns to boost Popsy's growth.
- Company: Join Popsy Clothing, a vibrant family-run fashion brand that empowers women.
- Benefits: Competitive salary, flexible working options, and a fun, inclusive team culture.
- Other info: Exciting opportunity for career growth in a supportive and creative environment.
- Why this job: Be part of a dynamic team shaping the future of fashion with your marketing expertise.
- Qualifications: 3-5 years in eCommerce marketing, with a passion for fashion and strong CRM skills.
The predicted salary is between 28000 - 36000 £ per year.
Location: Hybrid, with 4 days in the Nuneaton (Warwickshire) office
Salary: Full time £32,000 - £38,000 DOE (part time available, pro rata). There’s some flexibility here for the perfect candidate.
Reports to: Marketing Director
Company Overview
Popsy Clothing is a UK-based, family-run fashion brand known for its quirky prints, bold patterns and flattering, comfortable dresses designed to help women feel confident and “#popsypretty” every day. Co-founded by Greg and Cherish Reardon, Popsy’s ambition is to create easy to wear, comfortable, inclusive clothing that fits and flatters real women, bringing colour and confidence to everyday fashion. Popsy are now looking for an ecommerce marketing manager to join the team and to support the brand’s exciting next phase of growth.
Position Summary
As the brand’s Marketing Manager, you’ll bring ideas, creativity, ecommerce experience and enthusiasm for the challenge ahead. Working alongside the internal team; co-founders, Merchandise and Product, as well as a marketing agency, you’ll be joining at a key stage as Popsy looks to evolve its go-to-market strategy and marketing activities.
Key Responsibilities
- Ownership of the go-to-market strategy: Deliver the plan across a variety of existing paid, earned and owned channels, as well as supporting the adoption of new marketing channels and touchpoints.
- Agency management: Lead and support the agency partner ensuring a close working relationship exists, deliver shared objectives, and ensure seamless coordinated and integrated activity with the brand’s earned and owned marketing channels.
- Analytics & reporting: Generate monthly reporting that translates marketing channel performance into clear, strategic insight.
- Ownership of earned and owned media channels: Lead CRM activities, manage email and SMS marketing, and support social media activities.
- Stakeholder management: Work closely with senior management to bring a pro-active approach and clear visibility of planned marketing activities.
- Marketing coordination: Support in the delivery of an integrated approach to the brand’s marketing function.
- Operational Support: Provide ad-hoc support for Popsy’s sales, marketing, operations and merchandising initiatives.
Required experience
- 3-5 years of experience in a similar eCommerce marketing role, ideally within an exclusively digital retail and/or fashion business.
- Proven track record managing marketing campaigns, with knowledge of OmniSend, Shopify and GA4.
- Depth of experience in customer segmentation and owned media channel execution.
- A clear record of both tactical and strategic marketing responsibility.
- Experience of working with and alongside integrated marketing agencies.
Personal Attributes
- A passion for fashion.
- A love of marketing.
- Collaborative communicator.
- Comfortable with data.
- Adaptability.
Marketing Manager in Nuneaton employer: POPSY CLOTHING LIMITED
Popsy Clothing is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. Located in Nuneaton, Warwickshire, employees benefit from a hybrid working model, competitive salary, and opportunities for professional growth within a family-run fashion brand that values passion for fashion and marketing. Join us to be part of a team dedicated to empowering women through stylish, comfortable clothing while enjoying the flexibility and support needed to excel in your role.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Nuneaton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for POPSY CLOTHING LIMITED and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like POPSY CLOTHING LIMITED are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with POPSY CLOTHING LIMITED on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at POPSY CLOTHING LIMITED. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Nuneaton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit POPSY CLOTHING LIMITED. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of POPSY CLOTHING LIMITED:Show us that you’ve done your homework! In your application, briefly mention what you admire about POPSY CLOTHING LIMITED’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at POPSY CLOTHING LIMITED
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at POPSY CLOTHING LIMITED will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At POPSY CLOTHING LIMITED, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
